Abstract: The subject of the study is the "world tree" concept, coined by the young writer from the United Arab Emirates, Al-Yazia Khalifa, “The Mango Tree” (2021). The authors are interested in this symbol interpretation. Using the example of an Arab family, the artist creates a picture of the quiet and measured life of Arabs in the province of al-Ain. Through the eyes of a little girl, she describes one sultry day spent in the house of her beloved grandmother, in whose yard a magnificent mango grows. The aspects of life of a large Emirati family are depicted – work, prayer, and meals. The methods of historical and systemic analysis allow the authors to prove that the mango tree is a symbol of the cycle of life continuity. A seed planted in the ground becomes a sprout of hope for a bright future and faith in the inviolability of the traditional family way of life. Cicadas chirping on a tree are the embodiment of the element of air. The fish that family members eat at dinner symbolize water, while cats in the yard represent fire. In the game, the heroine tames four natural elements, beating her fears. Thanks to the fragrant and juicy “king of fruits,” an atmosphere of comfort, prosperity and harmony is created in which several generations of the family grew up. That is why the little girl would not break away from their native roots and would follow their parents’ measured pattern of life.

DOI: 10.25136/2409-8698.2023.11.68890

Abstract: The subject of this article is the image and business reputation, which are largely determined by a huge corpus of various image and PR texts created daily within the framework of numerous mass media. The purpose of the work is to give definitions of the concepts of image and PR texts in the modern media space, to determine their similarities and differences through content and discourse analysis of materials of scientific periodicals. Socio-political, social and economic media texts in the Russian media space have many distinctive linguistic and non-linguistic features due to the national specifics and social development of our country. Reputation is often formed not only by image media texts, but also by a number of other types of texts represented in mass media with image potential. The scientific novelty of the study lies in the fact that with the existing problem of typologization of media texts, the hypothesis is introduced that PR texts in their broad sense are nothing more than a subgroup of image media texts present in the media field of the main spheres – journalism, advertising and PR activities. The author comes to the conclusion that the instability and dynamism of the terminological apparatus gives a certain "freedom" of action when selecting research material. The ways in which image specialists work and the genre nature of image media texts themselves have become much more complicated. Image media texts can be considered as journalistic text, advertising text, PR text.

DOI: 10.25136/2409-8698.2023.11.68944

Abstract: The subject of the study is speech activity affecting the participants of bullying situations in the context of business communications; linguistic means of implementing business bullying strategies and tactics when creating a negative media image of companies and persons in the context of information attacks; media linguistic characteristics of texts related to bullying phenomena in business communication (structure, vocabulary, style, etc.); extralinguistic factors influencing the manifestation and perception of bullying in the business environment, including socio-cultural, psychological and economic aspects. The object of the study is destructive verbal content with signs of business bullying placed in open communication channels, including its media and linguistic manifestations. Within the framework of this work, the emphasis is placed on the specifics of the media linguistic analysis of business communication texts in the context of bullying, as well as on external factors that can influence this process. Special attention is paid to the structure of subject-object relations in the practice of information aggression directed against business. The methodology has developed under the influence of modern media linguistics, when an activity-procedural, praxeological approach to the analysis of the media text is implemented. The thematic discourse of business bullying is distinguished by the length of time, complex interactions, and multicomponent structure of the linguistic architecture of media communication, so the basic method was the praxeological transdisciplinary and interdisciplinary integration of research methods, procedures and techniques – formed the basis of the work. The relevance of the research is due to the combination of the rapidly changing digital landscape, the social responsibility of business and the need for effective strategies to prevent or respond to bullying cases in business communication. The scientific novelty lies in the identification of linguistic signs of business bullying and the construction of communication models of business bullying. The results obtained can be used both in academic research and in the practical activities of the business community. The author proposes to build communication situational models of bullying in the context of business communication on the basis of subject-object relations, which allow to determine patterns of information aggression, analyze components, specify the role of participants, isolate manipulative practices, build business risk strategies, formulate strategies to combat and overcome the consequences of business bullying.

DOI: 10.25136/2409-8698.2023.11.68832

Abstract: The present study is aimed at identifying specific features of the methodology of interpretation of Russian lyrics by V.S. Solovyov. The article raises the question of the methodological tools of Solovyov's interpretive strategy on the example of his approach to the lyrics of A.A. Fet. In particular, an immanent analysis of the article "On lyrical poetry. About the last poems of Fet and Polonsky" ("Russian Review", 1890). The compositional features of the work are studied, the complex of problems that Solovyov puts forward in connection with his proposed interpretation of Fet's lyrics is considered. At the same time, special attention is paid to the problem of creating an artistic image of the poet in Solovyov's poem "A.A. Fet, October 19, 1884" – a poem inspired by the presentation of the first Pushkin Prize to Fet for the complete translation of Horace. The methodology presented in this article for the study of Solovyov's approach to Fet's lyrics, as well as his general theoretical calculations about the essence of lyrics as such, are based on the possibilities of logical and semantic contextual analysis of the utterance. The novelty of the research consists in the fact that for the first time the problem of actualization by Solovyov of the dialectic of such properties as "subjectivity" / "objectivity", "singularity" / "multiplicity", "completeness" / "openness", "form" / "content" when reading Fet's poetry is considered. It is shown that in Solovyov's article "On lyrical poetry" this method is used in the disclosure of various aspects. It is argued that the interaction of the properties of "completeness" and "openness" in Solovyov's presentation of general theoretical issues related to the problem of defining poetry allows the philosopher to deduce the definition of "pure lyrics". It is concluded that Solovyov's analysis of the thematic range of Fet's lyrics and his study of the formal features of poetry are based on dialectical principles, which makes it possible to correlate the philosopher's approach with the hermeneutic tradition.

DOI: 10.25136/2409-8698.2023.11.68980

Abstract: The article is devoted to revealing the features of coverage of the Anti-Government demonstrations in Cuban information space in July 2021. They began due to the social and economic crisis. According to the Cuban government, the crisis was caused by sanctions from the USA. On the other hand, the opposition considers that it is the consequence of the communist dictatorship reigning in the country. The authors of the article set themselves the goal of investigating media interpretations of the events as in the traditional media controlled by the state, and in the specific social and communication environment of the Internet space. Having analyzed the publications of the largest Cuban mass media, such as the newspaper «Granma» and portal «Cubadabate», as well as the materials of social networks, the authors have come to the conclusion that the massive spread of the Internet in 2018 marked the beginning of gradual changes in the media landscape of the country: social media have become an alternative source of information that has influenced the Cuban social and political life. They have served as social organizers not only online but also offline when having the popularity and taking a new platform for the promotion of anti-government ideas. One of the examples of its phenomenon were the protests on July 11, 2021, which have become a new challenge to the political leadership of a country that has been fighting the US economic blockade for decades.

DOI: 10.25136/2409-8698.2023.11.68994

Abstract: The subject of the study is lexical homonyms in the modern Mari language. The material of the scientific work was the data of the 10-volume dictionary of the Mari language, the Mari-Russian dictionary, the author's card file, compiled by selecting materials from Mari works of art, oral folk art and periodicals. The aim of the work is to distinguish lexical homonyms from other groups of homonyms and to determine their conceptual and semantic relationship. At the first stage, a selection of words that belong to the category of lexical homonyms was carried out. At the next stage of the study, all lexical material was analyzed, this group of homonyms was divided into categories, and a quantitative analysis of lexical homonyms was performed. The research method was the analysis of homonyms based on lexicographic sources. A special contribution of the author to the study of the topic is the appeal to a wide range of works and the multidimensional nature of the study of the issue. The novelty of the research lies in the fact that lexical homonyms in the Mari language are analyzed for the first time. The result of the study lies in the conclusion that lexical homonyms are the most common group of homonyms in the Mari language, they can be divided into full and incomplete lexical homonyms, as well as substantive, verbal, adjectival, participial, adverbial and several examples with imitative words were distinguished by their relation to parts of speech. Lexical homonymy occurs among words of the same parts of speech. At the same time, two or more lexical homonyms (full or partial) have an absolute identity of the sound and spelling complex.

DOI: 10.25136/2409-8698.2023.11.69035

Abstract: This article is devoted to the linguistic and linguocultural study of numerative phraseological units with a religious component in the Russian and Chinese languages. The object of this research is the idioms of the Russian and Chinese languages of religious themes, which contain the components of the numerals two and three. The subject of this research is the linguistic and national-cultural features of Russian and Chinese phraseological units with a religious component. Such methods as the method of continuous sampling, the descriptive method, the comparative method, linguoculturological analysis and etymological analysis are used in the research. The scientific novelty of the research lies in the fact that the similarities and differences in the perception of the spiritual identity of the Russian and Chinese ethnos are revealed on the basis of phraseological units with numerals in the linguoculturological aspect. The result of the comparison of idioms with the numerical components two and three in the two languages is a confirmation of the opposite attitude to the numbers of the Russians and the Chinese, in particular, it is noted that the Chinese culture gravitates towards even numbers, and the Russian culture – towards odd numbers. The conclusions and materials of this article can be used in the preparation of general and special courses, the results of this work will facilitate and accelerate the integration of foreign students into the Russian and Chinese linguistic and cultural environment.

DOI: 10.25136/2409-8698.2023.11.69034

Abstract: An analysis of the themes, issues, ideas and pathos of the trilogy of the Mari writer Nikandr Lekain is the basis of this article. The novels «Iron Will» and «Land of Ancestors» depict the process of social and national revival of the previously oppressed Mari people. The depiction of the events of the beginning of the 20th century (Stolypin’s agrarian reform, the Great October Socialist Revolution, the Civil War, the NEP) takes place through the prism of the author’s worldview. The writer shows the conditions under which the process of formation of Soviet regime, the implementation of a new economic policy, the growth and formation of a new progressive Man, and the overcoming of the vestiges of the past in the minds of the Mari people took place. The novel «In the Fire of the Great War» by the former front-line soldier reveals the patriotism and heroism of the multinational Soviet people, manifested in the fight against the fascist invaders during the Great Patriotic War. This aspect is considered for the first time in Mari literary studies. The structural-semantic research method makes it possible to evaluate both the ideological world, the author’s worldview, and its individual poetic elements. Through the prism of the writer’s attention, the image of a resisting and fighting Soviet soldier is comprehensively depicted; as well as the heroic actions of the Yevsey’s, Ivan Zuev’s guerrilla warrior detachments in the enemy’s rear; the awful life under occupation of the Sosnovka’s village inhabitants; the cruelty of the German invaders; the spiritual squalor of the traitors. N. Lekain’s trilogy epically reveals the historical events of the late 19th – mid-20th centuries.

DOI: 10.25136/2409-8698.2023.11.68964

Abstract: Joseph Sheridan Le Fanu is one of the most prominent representatives of the ghost story genre. His works were widely popular not only during the years of their publication, but also many years after. The subject of research in this article is the problem of creating a genre typology. Based on the material of Gothic novels (collections "Purcell Papers", "In a glass darkly", etc.) by the British writer of the XIX century Joseph Sheridan Le Fanu, the question of the optimal typological criterion is considered, which would allow creating an objective typology, the application of which would be possible when studying the works of other authors of Gothic minor prose of the second half of the XIX – early XX century. The methodological principles underlying this study take into account the achievements of cultural-historical, comparative, and structural-descriptive approaches. The novelty is associated with the absence of such a typology of Le Fanu's short stories, as well as with the fact that researchers prefer the novel form in the writer's work. However, this typology makes it possible to clarify some aspects of the development of Gothic minor prose both in the works of Le Fanu and in the works of other writers of this period. In addition, the typologization of Le Fanu's Gothic novels allows us to trace in more detail the change in the figurative system of Gothic short prose. Conclusions made as a result of the study: the objective typological criterion can be considered the specifics of the narrator's attitude to the category of the supernatural. Based on this criterion, the classic Gothic novel, the "scientific" Gothic novel, the humorous Gothic novel, the socio-psychological Gothic novel, the folklore-mythological Gothic novel are distinguished in Le Fanu's work.

DOI: 10.25136/2409-8698.2023.11.69086

Abstract: The research task set by the authors is based on an attempt to analyze the phenomenon of the media narrative in a structural and functional aspect. The selected material includes publications of a social network banned in the Russian Federation for promoting Instagram photos. For the study, the authors selected three thematically representative accounts (the total number of subscribers is 600 thousand) and five materials containing information about the success stories of various celebrities. The subject side of the analysis includes narrative functions (motives) that can be found in these publications. The relevance of this work lies in the manipulative power of the above-mentioned materials and their ability to bring a person into an active motivated state. It is noted that such materials can carry a psychological and terrapeutic function for the viewer. The methodological basis is the narrative theory of V.Y. Propp, which assumes the decomposition of the material into invariant composite blocks necessary for the construction of a media story. The scientific novelty of the research lies in the need for the presence of such content in the media space. Since the authors of the study provide a universal set of mandatory narrative matrices, bloggers, firstly, get the opportunity to save time when creating publications, and secondly, they get the opportunity to bring the audience into an active motivated state through the success story of a famous personality. Among the most important conclusions, the authors note the exceptional popularity of the narrative motives of departure, struggle, transfiguration, victory and accession (wedding). They contain the main elements of the narrative. Similarly, the authors note that differences in the creation of materials (videos, texts, illustrative material) do not affect the interest of viewers and do not exclude the above-mentioned fairy-tale motives. Consequently, due to the fact that such materials are highly popular, the authors claim that they have an important social function.

DOI: 10.25136/2409-8698.2023.11.69051

Abstract: The active development of women's prose is an important phenomenon in world literature. After the 1980s, a large number of works by Russian writers were translated in China, which attracted more attention of Chinese Russian scholars. The subject of the research is the historical and cultural prerequisites for the study of Russian women's prose in China and the current state of research on this prose. The relevance of the article can be determined by the fact that with the rapid changes in the socio-cultural environment, the study of women's prose in China gradually demonstrates a systematic and interdisciplinary growing trend, thanks to which it is possible to take a fresh look at the study of Russian women's prose in China. Russian writers' main translated works and the main studies of Chinese scientists on Russian women's prose, published since 1942 to the present, are the material of the study. The research method is the analysis of review materials and generalization of philology researches opinions. The author's special contribution to the research of the topic is the answers received to questions about the context, development, current state and directions of studying Russian women's prose in China. Conclusions are drawn that 1992 is an important moment, before that Chinese scientists mainly paid attention to the translation of foreign women's literature, including Russian, after 1992, through a practical analysis of Western feminist theories in literary studies, Chinese researchers proposed the concept of "soft feminism", which influenced the development of women's prose in China, which led to attention to the inner world of a woman, her role not only in the family, but also in culture and history.

DOI: 10.25136/2409-8698.2023.11.44007

Abstract: Word Sense Disambiguation (WSD) is a crucial initial step in automatic semantic analysis. It involves selecting the correct sense of an ambiguous word in a given context, which can be challenging even for human annotators. Supervised machine learning models require large datasets with semantic annotation to be effective. However, manual sense labeling can be a costly, labor-intensive, and time-consuming task. Therefore, it is crucial to develop and test automatic and semi-automatic methods of semantic annotation. Information about semantically related words, such as synonyms, hypernyms, hyponyms, and collocations in which the word appears, can be used for these purposes. In this article, we describe our approach to generating a semantically annotated collocation corpus for the Russian language. Our goal was to create a resource that could be used to improve the accuracy of WSD models for Russian. This article outlines the process of generating a semantically annotated collocation corpus for Russian and the principles used to select collocations. To disambiguate words within collocations, semantically related words defined based on RuWordNet are utilized. The same thesaurus is also used as the source of sense inventories. The methods described in the paper yield an F1-score of 80% and help to add approximately 23% of collocations with at least one ambiguous word to the corpus. Automatically generated collocation corpuses with semantic annotation can simplify the preparation of datasets for developing and testing WSD models. These corpuses can also serve as a valuable source of information for knowledge-based WSD models.

DOI: 10.25136/2409-8698.2023.11.69118

Abstract: This article is prepared as part of the study of the actual problem of local supertext in the literature. It examines the "Sheklyanur text" of the documentary-fiction (autobiographical, memoir) novel by the Mari writer Yivan Osmin "Kava den mlande koklashte" ("Between Heaven and Earth"). The author identifies, describes and analyzes the main components of the "Sheklyanur text" (the problems tied to the Sheklyanur plot line and the Sheklyanur part of the biography of the central character acting as a narrator, the system of characters and events, descriptions, administrative and geographical realities, ethnographic scenes and details, language features), their place in the artistic structure of the novel and also highlights the historical context of the "Shakespearean text", most clearly visible in its ring composition and having a dramatic and tragic orientation. The methodological basis of the research is the historical-genetic method and the structural-semantic analysis of the work. They made it possible to identify and adequately interpret the meaningful lines of the "Shakespearean text" to the maximum extent, to describe the key elements of its poetics. Yyvan Osmin's novel "Between Heaven and Earth" for the first time in regional and Russian science has become the object of special analysis, it is studied in the context of the actual, almost unexplored in Mari philology problem of local overtext in literature. The "Sheklyanur text" of the novel is considered as a focus of information about the specific aspects of the village of Sheklyanur (as a socio-cultural space) of the mid-1930s, sustained within the framework of an artistic and documentary (memoir, autobiographical, primary) narrative. The "Sheklyanur text" is filled with memorable everyday scenes of a personal and social nature, which, together with open ethnographic elements, recreate pictures of the Mari world and some features of its manifestation in a particular place of residence of Mari. The exceptional signs of the "Shakespearean text" were the authentic names of real characters, their destinies, topographical and administrative-economic realities, lexical features of the narrator's speech.

DOI: 10.25136/2409-8698.2023.11.69129

Abstract: This article is devoted to the study of the development of Old Provençal poetry in Italy in the 12th-13th centuries. Using specific examples from the work of early Italian troubadours (Peire de la Caravana, Peire de la Mula, Sordello, Lanfranco Cigala, etc.), the authors examine in detail such aspects of the topic as the reception and interpretation of the tradition of Old Provençal poetry. Of all the genres of poetry in the works of Italian troubadours, the most developed are the “political” and “social” ones – sirventes and tenso, which should be seen as an intensification of the participation of poets in the social and political life of Italy. All this can be studied by reflection in poetic creativity of the 12th-century and 13th-century Italian troubadours. In this regard, the authors of the article pay special attention to poetic works belonging to these two genres. The relevance of this study lies in a comprehensive linguistic, literary and historical approach to the consideration of the issue. The use of such an integrated approach allows to identify the main trends in the development of Provençal poetry, reasons associated with the historical context, as well as linguistic diversification associated with the choice of a particular genre. The authors come to the conclusion that the repertoire of poetic genres and the choice of language in which poetry is created changes depending on the dynamics of social and cultural conditions. The large number of sirvent and tenson is an important observation, indicating the presence of a social cultural context and space in which such political and satirical works and “impromptu” debates on a variety of topics were in demand. These genres will receive their further development in the history of Italian literature.