Системный подход в стратегическом управлении и консалтинге, модель количественного SWOT-анализа

Бражников Павел Петрович

doi:10.7256/2454-0730.2016.3.19709


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Trends and management

Reference:

Brazhnikov P.P. The systemic approach to strategic management and consulting; the quantitative model of SWOT analysis // Trends and management. 2016. № 3. P. 222-236. DOI: 10.7256/2454-0730.2016.3.19709 URL: https://en.nbpublish.com/library_read_article.php?id=19709

Системный подход в стратегическом управлении и консалтинге, модель количественного SWOT-анализа

Brazhnikov Pavel Petrovich

ORCID: 0000-0001-6321-6464

Senior analyst, Autonomous Non-Commercial Organization "Scientific Research Academy of Social and Psychological Systems"

125319, Russia, Moscow region, Moscow, Krasnoarmeyskaya str., 28, sq. 60

br@zhnikov.com

Other publications by this author

Article was published in rubric "Theory and methodology of management"

DOI:

10.7256/2454-0730.2016.3.19709

Received:

11-07-2016

Published:

22-10-2016

Abstract: This article describes an example of a systemic approach towards the analysis of social systems and the organizations or their components. The model of analysis is based on the consideration of system through relative properties of its elements. Since these properties are manifested only in the interaction, the state of the system can be described as a set of resource exchange processes and their parameters. Each component of the system is characterized in terms of its function. All participating members are described as external resources that support processes of an organization. The methods of research of system elements or its processes and resource sources involved are shown based on the SWOT analysis. The author describes the most effective strategies for all four types of processes (strengths, weaknesses, threats, and opportunities). The assignment of processes to a particular type is based on the relative features of interacting entities. It is stated that all subjects, with which a system or an organization interacts, are sources of useful resources. If there is a source of destructive influence on the organization processes, the system searches for external resources, extenuating this influence without connection thereto. It is implied that any exchange of energy takes place on the basis of mutual compensation. It is also shown that for a system any interaction is adaptation to a larger system, or a change of smaller systems for its own benefit. Hence, the result for the system will either be an accumulation of energy or investments. Finally, the author describes the algorithm for evaluation of any sources of resources for their assignment to one of the categories on the SWOT matrix. The rating is based on the relative value of the resource source and the relative probability of its emergence. The main instruments of the different strategies are accumulation, investments and an increase in turnover. Additionally, the possibility of using this instrument for assessment under the model of Porter’s five forces is represented.

Keywords:

systems theory, strategic management, SWOT analysis, Porter's five forces, marketing mix, systemic approach, competition of Yudanov, cenotypes of Ramensky, symbolic capital, social capital

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