DOI: 10.7256/2454-0765.2016.1.18339

Abstract: The author of the article considers the essence and causes of the posters, and the main historical stages of development of the insurance poster insurance as an element of advertising used by insurance companies for selling their services. The author summarizes the practice of pre-revolutionary and Soviet art of advertising and revealed the features of advertising posters  of Gosstrakh which is characteristic for various periods of functioning of the insurance company in the domestic insurance market. The author also describes the relationship between the insurance displayed on the posters of information with political changes in our country. In the course of this research the author has used the historical method and methods of theoretical analysis based on the study of general and special researches on the subject, historical documents to analyze the historical aspect of the development of the insurance poster in our country. The main conclusions of the research is the discovery of a widespread use of the insurance poster in the promotional activities of insurance companies and identifying the direct relationship of form and content of posters from the historical period of development of our state. Although at present, insurance companies pay little attention to this method of conveying information, the history of the development of the insurance poster testifies its high efficiency.

Keywords: insurance companies, constructivism, modern, poster art, Gosstrakh, insurance poster, advertising, insurance, split screen, marketing activities

DOI: 10.7256/2454-0765.2016.1.67542

Abstract: The author of the article considers the essence and causes of the posters, and the main historical stages of development of the insurance poster insurance as an element of advertising used by insurance companies for selling their services. The author summarizes the practice of pre-revolutionary and Soviet art of advertising and revealed the features of advertising posters  of Gosstrakh which is characteristic for various periods of functioning of the insurance company in the domestic insurance market. The author also describes the relationship between the insurance displayed on the posters of information with political changes in our country. In the course of this research the author has used the historical method and methods of theoretical analysis based on the study of general and special researches on the subject, historical documents to analyze the historical aspect of the development of the insurance poster in our country. The main conclusions of the research is the discovery of a widespread use of the insurance poster in the promotional activities of insurance companies and identifying the direct relationship of form and content of posters from the historical period of development of our state. Although at present, insurance companies pay little attention to this method of conveying information, the history of the development of the insurance poster testifies its high efficiency.

Keywords: marketing activities, split screen, insurance, advertising, insurance poster, Gosstrakh, poster art, modern, constructivism, insurance companies

DOI: 10.7256/2454-0765.2017.2.18164

Abstract: The object of the publication is the system of relations in the field of the music recording industry in the production of packaging for the audio media sector. From the point of view of intellectual property rights in the international historical and legal discourse in the publication the author analyzed records decorating envelopes and design of its packaging CDs (publishing object). Particular attention is paid to the cultural and legal component of intellectual property issues in the corporate style of covers and packaging design records and other carriers of music sound. Theoretical and methodological core around which are grouped the methodological bases of research is the intellectual property rights with the assistance of historical and cultural knowledge. The material is based on the general methodological approaches to the analysis of social phenomena, where the priorities are the comparative, dialectical systemic, structural and functional analysis and descriptive method. On the basis of the intellectual and legal approaches, and classification systematized kinds of vinyl records, cassette tapes, reel-to-reels, CDs packages and covers. As a result of the study, the author concludes that in the history of intellectual property law as applied to the field of the music recording industry is clearly observed the dialogue of cultures – art (visual aspect) and phonographic (audiomusical aspect). The main conclusion of the study is that the mechanism for the conservation of this dialogue is contained in the third (unifying) plane – legal. The novelty lies in the fact that the research material is illustrated by examples from the practice of issuance of branded, licensed, bootleg and counterfeit audioedition, and in each case with deducing the legal component in compliance with intellectual property rights in the design of the cover (envelope, packaging).

Keywords: counterfeit, bootleg, phonographic products, LP cover, intellectual property rights, music industry, vinyl records, branded packaging, design, advertising