Abstract: Language is one of the main tools for communication between people, allowing to express our thoughts and feelings, as well as describe the world around us. Phraseology, as an integral part of any language, plays an important role in the transmission of cultural values and traditions of the people. One of the key groups of phraseological units are phraseological units with the semantic field "human appearance", which reflect ideas about beauty, ugliness, age and other characteristics of appearance. In this article, we will consider phraseological units with the semantics of "human appearance" using the example of Russian and Chinese languages. The relevance of this topic is due to the need to study and analyze phraseology as a means of expressing culture, mentality and national characteristics of peoples. In addition, the study of phraseological units in different languages allows to identify similarities and differences in the perception of certain concepts, as well as the peculiarities of translating these units into other languages. The subject of the study: phraseological units with the semantics of "human appearance" in Russian and Chinese. Methods: 1. analysis of scientific literature on the phraseology of the Russian and Chinese languages; 2. comparative analysis of phraseological units with the semantics of "human appearance" in Russian and Chinese; 3. study of examples of phraseological units and their translation into another language; 4. identification of similarities and differences between phraseological units in Russian and Chinese. Scientific novelty: for the first time, a comparative analysis of phraseological units with the semantics of "human appearance" in Russian and Chinese is carried out. The article identifies similarities and differences between these units, as well as examines the features of their translation from one language to another. Conclusions: 1. In Russian and Chinese, there are phraseological units with the meaning "human appearance", which play an important role in communicating and describing people. 2. Despite some similarities, phraseological units in the two languages have their own peculiarities in terms of structure, semantics and pragmatics. 3. The translation of phraseological units requires taking into account their connotations, cultural characteristics and historical context. 4. Phraseological units can serve as a source for studying cultural differences and interaction between peoples.

DOI: 10.25136/2409-8698.2024.4.70290

Abstract: The object of the study is the media of Afghanistan. The subject of the study is the genesis of methods for regulating the media system in Afghanistan. The article pays special attention to the formation of the media system of the modern period, which the authors have been defining since the end of 2021. Since the beginning of the 20th century, the media system of Afghanistan has been formed under the influence of the International Security Assistance Force (ISAF, acted in accordance with resolution No. 1386[39] The UN Security Council of December 20, 2001) and the desire to create a liberal democratic state in the understanding of the ISAF leadership. Freedom of speech, expression and the media, which were achieved during this period, has been under the control of the Interim Government of Afghanistan since August 2021. This article defines the methods used by the current government of Afghanistan to regulate the media system. The main method of research is the content analysis of documents and information on the practice of law enforcement, compliance with current legislation. Naturally, he could not be divorced from the method of systematization of information - the study of information objects. For the first time in the scientific literature, an empirical study is presented, which represents important material on the history of the media system of Afghanistan, its current state, and the analysis of legislative changes. The study seems to be significant and expands knowledge about the media in this region. For 20 years, the media system of Afghanistan has been formed under the influence of an international coalition led by the United States, which tried to create a liberal democratic state. It was based on a compromise of Western "democratic" and Islamic values, more pluralistic and free than before and after this period. In August 2021, another political force came to power, forming a state based on other principles, which began to exercise control over all spheres, including the media, taking Sharia norms as a basis. One of the conclusions of the study was the strengthening of the traditional identity of the state by the new political power, which was "shaken" by Western reforms. After coming to power, the interim Government of Afghanistan repealed the 2004 Constitution and the 2009 Media Law. The Law on Access to Information in 2019 has not been officially repealed, but it is not respected in the country. Thus, the transformation of the state's media system has begun in the country.

DOI: 10.25136/2409-8698.2024.4.40633

Abstract: The subject of this research is M. Akhmedov's literary reflections and his poetic works dedicated to Russian writers and Russian poetry. The purpose of this article is to present a picture of the development of artistic reflections on Russian poetry in the works of M. Akhmedov. The concept of the article is based on the material of works related to Russian literature and Dagestan-Russian literary relations. Introducing into the study a part of artistic reflections related to Russian poetry, we set ourselves the task of defining and identifying the principles and techniques of artistic expressiveness and figurativeness of M. Akhmedov, serving to embody the national and international character of his artistic thinking. The methodological basis of this research is based on the analysis of artistic works and is designed to determine the following research methods: comparative-historical, through which the nature of M. Akhmedov's literary connections is interpreted as an artistic phenomenon that has passed certain historical stages and is developing to the modern stage; comparative, which allowed to compare the ideological and artistic significance of Russian writers in the person of his predecessors and like-minded people; a method of holistic analysis of a literary work, which made it possible to determine the specifics of the evolution of M. Akhmedov's artistic thinking and its connection with the history of national and Russian literature. The results of the study can serve as a promising support for further study of Dagestan-Russian literary relations, as well as M. Akhmedov's artistic creativity in the context of the national and international literary process. Russian poetry and poets The scientific novelty of the study is due to the fact that the analysis of the works of M. Akhmedov devoted to Russian poetry and Russian poets was undertaken for the first time. The obtained results have shown that M. Akhmedov's artistic reflections on Russian poetry make it possible to highlight the role and significance of Dagestan-Russian literary ties.

DOI: 10.25136/2409-8698.2024.4.70295

Abstract: The wealth of every independent and sovereign country is the abundance of language on its territory, in which the nationalities living there can freely use their languages. In addition to the State language, there are more than 15 languages spoken by ethnic minorities in the Republic of Azerbaijan. In addition to the languages of ethnic minorities, the population of the country uses other foreign languages, which are included in the group of world languages. The objects of research in this article are foreign languages and their relationship to the state language. The legislative acts adopted to regulate the language vector in the country are the subject of research. The author describes in detail and highlights the legislative bodies and government structures that play a crucial role in the development of language policy in the country. In the course of studying language policy, one cannot do without considering the following two main sociolinguistic terms: language regulation and language planning, which are of the nature of state or social impact on the functioning or development of languages in the state. The author mainly used the theoretical method in the study of the article, and also conducted a general analysis of the data. The conclusions are based on legal methods, as well as sociolinguistic methods (statistical and expert assessments). The necessary information in the field of the current language policy in the country was obtained during the analysis of legal documents. Foreign languages of global importance are in great demand among young people, increasingly studying these languages, they delve into the origins of this language, study the history of this country and through this prism the phenomenon of acculturation through language is observed. The author considers in more detail the status of the state language both de jure and de facto, and also considers in detail the position of the most widespread foreign languages in the republic. The language reforms carried out in the Republic of Azerbaijan mainly serve to strengthen the role of the Azerbaijani language as the state language and have the character of linguistic purism. Despite the ongoing reforms in the field of strengthening the state language, we are also considering a balanced language policy with regard to other languages existing on the territory of the Republic of Azerbaijan, the purpose of which is to preserve linguistic pluralism.

DOI: 10.25136/2409-8698.2024.4.70312

Abstract: The subject of the study is the historical changes in the syntactic structure of the German language; the object of the study is articles. The authors consider in detail the use of definite, indefinite and null articles based on the material of a fragment of the Gospel of Luke, which were published in various periods of the German language: the text of Tatiana, translated by Martin Luther, made in 1545; an adapted version of Luther's translation, published in 2017 and a lightweight electronic version created as a result of deviation from the canonical translation. Particular attention is paid to the frequency of use of articles, the reasons for the increase or decrease in their use, as well as other means of determination. It is established that modern electronic text shows a tendency to decrease nominal groups, which, accordingly, leads to a decrease in articles. The tendency to decrease the zero article is manifested by the early Upper German period; in modern German, there is a displacement of the definite article. The methodological basis is based on a systematic approach to the interpretation of the phenomena of linguistic ontology in diachrony. The research methods are comparative historical analysis, the method of distributive analysis, quantitative analysis, methods of N. Chomsky's theory of control and binding. The main conclusions of the proposed study are the revealed historical processes in the system of articles of the German language. It was found that at an early stage of language development, the zero article dominated in texts, which significantly narrowed the manifestation of determination. The main burden during this period fell on possessive nominal groups, which primarily included proper names. The definite article was used much less frequently. In nominal groups that are part of the prepositional group, the zero article was mainly used, which eventually led to the creation of stable prepositional constructions with a zero article. The largest number of all types of articles falls on Luther's translation adapted to the modern grammatical structure of the German language, which is associated with the maximum use of nominal groups. What is new is the establishment in modern German of a tendency to reduce the zero and definite articles.

DOI: 10.25136/2409-8698.2024.4.70345

Abstract: The subject of the study is the semantic and functional features of the lexico-semantic group of verbs denoting interpersonal relations in the Russian and Chinese languages. The verbal vocabulary representing the category of relationship describes the relationships that arise between people in the form of feelings, judgments and appeals to each other in the course of everyday life. The purpose of the proposed article is to identify the semantic and functional features of the verbs of the lexico-semantic group of interpersonal relations in the system of Russian and Chinese languages. The study revealed similarities and differences in the meaning of these verbs. As the analysis showed, some Chinese verbs do not match the meaning of the verbs of the Russian language. This article also examines the types of semantic changes in the semantic structure of the verbal word form functioning in the context. The main method of studying this group of verbs in Russian and Chinese is the comparative method. The descriptive method and the functional-semantic method, as well as the method of component analysis, were used in the selection and use of linguistic material. The scientific novelty of the study lies in the fact that the verbs of interpersonal relations are still insufficiently studied on the materials of the Russian and Chinese languages. The results of the research can be used in the practice of teaching university courses in such disciplines as cognitive linguistics, linguoculturology, and intercultural communication. The study allows us to conclude that the verbs of interpersonal relationships are quite often used in both languages. The meanings of Chinese and Russian verbs are not always equivalent. Their semantic structures may also differ. The analysis of interlanguage gaps reveals the presence of incomplete lexical correspondence to a foreign word. Some verbal lexicons express interpersonal relationships in their direct meanings, while others develop this ability as a result of semantic modulation and semantic derivation. Interpersonal relationships can be expressed by verbs from other lexico-semantic groups, acquiring the semantics of interpersonal relationships in the context. In conclusion, we note that expressions of interpersonal relationships can also be verb-noun combinations, which, when analyzing various specifiers in the context, indicate the reasons for a positive or negative attitude towards a person.

DOI: 10.25136/2409-8698.2024.4.70410

Abstract: The study of digital humour and meme culture as a complex phenomenon, given the growing consumption and popularity of memes, especially among digital technology speakers, coupled with the scarcity of scholarly attention and research on this topic in Iran, has become increasingly relevant. This article focuses on the complex interplay between memes, culture and technology. By analysing the integral role of humour in Iranian digital culture, the study aims to explore the nature and functions of Iranian meme culture. The analysis shows that Iranian digital humour and meme culture function as a platform for equal opportunities to laugh, challenge established cultural norms and question prevailing ideologies. The research methodology is based on the reproduction of gender conventions and power hierarchies in Iran through internet memes. The methods applied are: content analysis, distributive and comparative. The study also builds on Bakhtin's concept of "chronotope" in multimodal analysis of memes common among Iranian immigrants. The novelty of the study lies in the fact that it makes a valuable contribution to the field of journalism and media studies, highlighting the importance of understanding the role of humour and memes in shaping public perception and navigating complex ideological landscapes, as well as the ways in which memes can be used to disrupt or alter these dynamics. The results of the analysis of Iranian digital humour and memes show that meme culture functions as a means to combat inequalities in power and status. In addition, the study demonstrated the Iranian population's reinterpretation of the immigrant experience, thereby reaffirming and refining their hybrid identity as transnational Iranians. This process unfolds through the recreation of different spatio-temporal configurations within the meme.

DOI: 10.25136/2409-8698.2024.4.70435

Abstract: The subject of the study is the concept of "Bogatyrstvo" and its structural and semantic features. Bogatyrstvo is inextricably linked with the hero and with the plot of epics. In epics, it is perceived as a concept-script, that is, it is formed in the process of the entire narrative. However, the original structure of the concept is presented as a conceptual field of meanings inscribed in a more complex structural formation – the ethical concept of "Courage". The relevance of the research is dictated by the high precedent of the name of the concept and its dominant verbalizers. The semantic field of the concept is explored in etymological, historical and topical layers. The main semantic load of the etymological layer of the concept is formed in the Church Slavonic language. The historical layer is vividly represented in the dictionaries of the XIX and XX centuries, the latter captures the limitation of the "existence" of the concept by the genre of epic. The actual layer is revealed in the process of studying the consciousness of modern students. The purpose of the article is to identify the reference points (slots) that formed the basis of the concept. A special contribution of the authors and the novelty of the study is the conduct of a semantic experiment, which established that in the minds of modern native speakers, the concept Bogatyrstvo, for which analysis methods were used (analysis of dictionary definitions and contextual analysis of epics), semantic analysis (the "supporting" semantic shares of the concept of "Bogatyrstvo" were identified, their key verbalizers were highlighted) and the method of semantic experiment to identify the modern perception of the concept. The main conclusions of the study: 1) the concept of "Bogatyrstvo" has a static frame structure and a field structure, including slots "spiritual strength" and "physical strength". Spiritual strength lies in the constant readiness to stand up for the motherland as a manifestation of true courage and heroism; in the fate of the hero-defender, ordained from above; in the Christian faith. The physical strength of the hero is, as it were, the personification of the whole strength of the Russian people, given by God. 2) These slots are present in the epics in the dynamic structure of the script: the slot "physical force" unfolds to the whole epic action; the slot "spiritual force" is expressed through the entire epic narrative – this is the very motivation for action. A special contribution of the authors and the novelty of the study is the conduct of a semantic experiment, which established that in the minds of modern native speakers, the concept of "Bogatyrstvo" is presented statically and includes both slots, with the predominance of the slot "spiritual power".

DOI: 10.25136/2409-8698.2024.4.70455

Abstract: The subject of the study is the analysis and improvement of methods for determining the relevance of project names to the information content of purchases using large language models. The object of the study is a database containing the names of projects and purchases in the field of electric power industry, collected from open sources. The author examines in detail such aspects of the topic as the use of TF-IDF and cosine similarity metrics for primary data filtering, and also describes in detail the integration and evaluation of the effectiveness of large language models such as GigaChat, GPT-3.5, and GPT-4 in text data matching tasks. Special attention is paid to the methods of clarifying the similarity of names based on reflection introduced into the prompta of large language models, which makes it possible to increase the accuracy of data comparison. The study uses TF-IDF and cosine similarity methods for primary data analysis, as well as large GigaChat, GPT-3.5 and GPT-4 language models for detailed verification of the relevance of project names and purchases, including reflection in model prompta to improve the accuracy of results. The novelty of the research lies in the development of a combined approach to determining the relevance of project names and purchases, combining traditional methods of processing text information (TF-IDF, cosine similarity) with the capabilities of large language models. A special contribution of the author to the research of the topic is the proposed methodology for improving the accuracy of data comparison by clarifying the results of primary selection using GPT-3.5 and GPT-4 models with optimized prompta, including reflection. The main conclusions of the study are confirmation of the prospects of using the developed approach in the tasks of information support for procurement processes and project implementation, as well as the possibility of using the results obtained for the development of text data mining systems in various sectors of the economy. The study showed that the use of language models makes it possible to improve the value of the F2 measure to 0.65, which indicates a significant improvement in the quality of data comparison compared with basic methods.

DOI: 10.25136/2409-8698.2024.4.70403

Abstract: This article is devoted to the study of the images of the main characters of the novel, representing the author's complex view of the pre-Soviet period of Russian history, the First World War and the Revolution. Each character is characterized by his own system of ideological coordinates that form the picture of the world in the novel, expressing the national and cultural consciousness of the era. The character's deep characterization is based on a value paradigm, the constituent elements of which are attitude to nature, religion, homeland, and war. It is considered how these value characteristics are reflected in the life position of each character represented in the novel.The purpose of the article is to consider the system of images in A. Varlamov's novel "The Mental Wolf". The need to consider this problem is determined by the general literary position that the author's idea of life is expressed through a system of characters. The author uses the following research methods: comparative, hermeneutical and comparative typological. With the help of a systematic approach, an analytical study of images is provided. The analysis of the image system in the novel allowed us to correlate the images with the compositional structure of the work, to consider their position in the chronotope, to determine the characterological conflict in the novel. As the analysis made it possible to determine, the characters of Varlamov's novel form a system. Its main feature is the complex connections between the characters. The system of images in the novel is based on the idea of their attraction – repulsion. Relevance is seen in addressing one of the key problems of literary criticism based on the work of a modern author. It is established that complex connections of attraction, repulsion and pair interaction are established between the characters of the novel, which ultimately allows us to talk about a complex ideological concept of the novel depicting a person and his spiritual world in an era of changing social, cultural and political paradigms.

DOI: 10.25136/2409-8698.2024.4.70437

Abstract: The subject of the study is the lexical and semantic features of Russian zoosemisms characterizing the internal signs of a person. The object of the study is Russian zoosemisms, that is, secondary names of persons motivated by animal names (zoonyms). The paper examines the relationship between the primary meanings of animals and their metaphorical zoosemic meanings; the interaction of metaphorical connections and cultural representations in language; and the potential for the development of zoosemisms in the Russian language. The author examines in detail such aspects of the topic as zoosemisms reflecting the internal characteristics of a person and directly related to the zoonyms motivating them; zoosemisms reflecting the internal features of a person and indirectly related to the zoonyms motivating them. Special attention is paid to the analysis of possible sources of zoosemisms, which are indirectly related to the zoonyms motivating them, as well as their stability in the psychological state of native Russian speakers. The following methods are used in the study: descriptive, component analysis, comparative analysis, as well as the method of continuous sampling of material. The novelty of this work lies in an in-depth analysis of a specific subgroup of zoosemisms; identification of various connections between zoonyms and zoosemisms motivated by them; as well as in highlighting the special role of zoosemisms in the linguistic picture of the world of Russian speakers. The results of the study confirm the complexity and diversity of the connections between zoonyms and the zoosemisms motivated by them, many of which are directly related to the cultural, historical and phraseological aspects of the Russian language. The zoosemisms ram, gad, beetle, fox, turkey exist as stronger cultural elements, and are steadily present in the minds of native speakers of the Russian language. The zoosemisms sparrow, goose, animal, dog, creature, chicken are in the status of dynamic development. The source of zoosemisms can be phraseologically related meanings of the corresponding animal (zoosemisms goat, sheep, donkey, rooster); metaphorical meanings of the corresponding masculine animal (zoosemisms gadina, fox/fox, donkey/donkey, bitch); metaphorical meanings associated with the species or family of the corresponding animal (zoosemisms barbosa, tigress, shiloh tail). This analysis enriches the understanding of the mechanisms of metaphor formation in the Russian language and can serve as a basis for further linguistic research, as well as methods of teaching Russian to foreign students.

DOI: 10.25136/2409-8698.2024.4.70481

Abstract: The article is devoted to the study of speech strategies and tactics in the slogan of television food advertising. The slogan as an element of the advertising text plays a significant role in influencing the consciousness and behavior of the addressee. Slogans implement various speech strategies and tactics to ensure the success of advertising communication. The difficulty of studying this phenomenon lies in a short formulation with great strategic potential and its uncertain relationship with the main text of television advertising. The relevance of this study is related to the importance of the slogan in the advertising text and the prospects for studying speech strategies and tactics in the slogan of television food advertising. The article aims to identify the features of speech strategies and tactics in the slogan of television food advertising. The method of linguistic and pragmatic analysis was used in the work, which makes it possible to identify speech strategies and tactics in the slogan of television advertising of food products and describe the linguistic features of their implementation. The novelty of the research lies in a comprehensive examination of speech strategies and tactics in the slogan, taking into account the main advertising text. As a result of the analysis, corporate slogan, product slogan and festive slogan were highlighted in television advertising. The slogans of television food advertising highlight presentation strategy, convincing strategy, persuading strategy and reminiscent strategy, as well as tactics and techniques within the framework of relevant strategies. The linguistic means of verbalization of techniques used within the framework of appropriate speech strategies and tactics in television advertising of food are described. The correlation of their implementation with the main advertising text has been established. The slogan of a TV advertisement usually implements several strategies and tactics at the same time. The implementation of the convincing strategy in a product slogan is relevant to the main advertising text. The implementation of other strategies in the slogan is not related to the main advertising text.

DOI: 10.25136/2409-8698.2024.4.70472

Abstract: The subject of this study is the data and methods used in the task of automatic recognition of emotions in spoken speech. This task has gained great popularity recently, primarily due to the emergence of large datasets of labeled data and the development of machine learning models. The classification of speech utterances is usually based on 6 archetypal emotions: anger, fear, surprise, joy, disgust and sadness. Most modern classification methods are based on machine learning and transformer models using a self-learning approach, in particular, models such as Wav2vec 2.0, HuBERT and WavLM, which are considered in this paper. English and Russian datasets of emotional speech, in particular, the datasets Dusha and RESD, are analyzed as data. As a method, an experiment was conducted in the form of comparing the results of Wav2vec 2.0, HuBERT and WavLM models applied to the relatively recently collected Russian datasets of emotional speech Dusha and RESD. The main purpose of the work is to analyze the availability and applicability of available data and approaches to recognizing emotions in speech for the Russian language, for which relatively little research has been conducted up to this point. The best result was demonstrated by the WavLM model on the Dusha dataset - 0.8782 dataset according to the Accuracy metric. The WavLM model also received the best result on the RESD dataset, while preliminary training was conducted for it on the Dusha - 0.81 dataset using the Accuracy metric. High classification results, primarily due to the quality and size of the collected Dusha dataset, indicate the prospects for further development of this area for the Russian language.

DOI: 10.25136/2409-8698.2024.4.70511

Abstract: The topic of media analysis of information wars in the context of the Chinese issue is of academic interest, both for understanding current events and for improving information analysis methods and media strategies. The article assesses the influence of media on China's behavior in the information war, characterizes the challenges associated with media analysis in China's information war, describes methods and metrics for analyzing media content about the information war in China. Information technologies at the current level of development create broad opportunities for managing political conflicts both on the scale of one state and at the regional level. These technologies, which are actively used in information wars, have a number of advantages over traditional means of struggle due to their massive impact on the moral and psychological state of the population of the enemy country or individual parties, movements and political associations. The article uses a discourse analysis of the media text, identifies expressive linguistic means, the semantic meaning of words and expressions, and the communicative orientation of the text. The empirical basis of the research is the article "Celestial Truth: who and why is waging an information war with the PRC". The main conclusion of the study is that modern technologies and social media have become a powerful tool for influencing public opinion and shaping the perspective of events. The information war in China has a global impact, attracting the attention of the international community. Global media and international platforms actively monitor and cover events in the region, which can influence the perception of the conflict beyond its borders. The impact of the information war has a significant impact on public opinion. There is the use of various methods, including fake news, disinformation, to influence public sentiment and views. The Chinese concept of network warfare opens up further prospects and opportunities for the Chinese leadership and military specialists to work on the creation and implementation of the latest technology samples.

DOI: 10.25136/2409-8698.2024.4.70516

Abstract: The research aims to conduct a comparative analysis of self-mention, particularly the usage of self-mention ‘we’, as a means of academic persuasion between Chinese linguistic MA novices and linguistic experts. Self-mentions serve various rhetorical functions in academic persuasion. However, for second language writers, mastering these rhetorical functions represents an advanced writing skill, which is contingent upon a proficient command of the structural aspects of self-mention phrases. In light of this issue, this study undertakes a collocation and chunk analysis. The objective is to analyze the collocation characteristics and chunk features of self-mention ‘we’ in international journal articles (ILJA_C) and Chinese MA theses (CLMA_C). This objective informs the choice of the research subject – identifying similarities and differences in the utilization of self-mention ‘we’ in two databases: ILJA_C and CLMA_C. This study’s methodology utilizes a corpus-driven approach alongside comparative academic discourse analysis within academic writing. The novelty of this research lies in its investigation of the collocation characteristics and chunk features of self-mention ‘we’ in CLMA_C and ILJA_C. This study represents a substantial contribution to the fields of second language acquisition and comparative linguistics by enhancing our understanding of self-mention in academic persuasion. Findings reveal significant disparities in the usage of ‘we’ between Chinese MA novices and linguistic experts. Novices tend to focus on constructing discourse logic, whereas experts prioritize establishing academic positions. Analysis of chunk structures exposes varying approaches to discourse and interpersonal functions, underscoring the necessity for novices to emulate expert usage patterns.

DOI: 10.25136/2409-8698.2024.4.70552

Abstract: The subject of the study is the semantic change of a word as a way to create a comic effect in the Internet communication. The object of the research in the article is Internet memes. Special attention is paid in the article to new ways of creating a comic effect, which the authors of memes find against the background of an increase in the level of intra-genre competition. Comic genres of Internet communication are becoming a kind of thesaurus reflecting the current state of the Russian language and the changes that have occurred in it. Nevertheless, the novelty and dynamic change of linguistic trends in the speech comic genres of Internet communication suggest an insufficient theoretical justification of the problem, which determines the relevance of this work. To establish the methods used to create a comic effect, methods of analyzing dictionary definitions and contextual analysis of lexical units in the meme (including the influence of the non-verbal component) were applied. The main conclusions of the study: 1) there are a number of ways to create a comic effect based on a semantic change of a word; 2) certain features (conditions) of using these methods increase their effectiveness: the ambiguity of lexemes, the assignment of an essential role to the non-verbal component of a meme, the colloquial or slang character of the actualized meaning, the presence of a token, the recognition of verbal and non-verbal components, intentional violation of spelling rules. A special contribution of the authors and the novelty of the research is the study of ways to create a comic effect (based on semantic word change) in the genre of an Internet meme, including a non-verbal component that has a special effect on the recipient's perception of information.

DOI: 10.25136/2409-8698.2024.4.70554

Abstract: The subject of the study is the linguistic features of the Slavic translation of the Epitomies by Konstantin Armenopoul, performed by Epiphanius Slavinetsky. The object of study was the translation itself, presented in several major manuscripts. The work on the Epitomies belongs to one of the early works of Epiphanius in Moscow, since the Kiev scribe began it in 1652-1653. In the course of the analysis, we considered both the earliest discovered lists of "Epitomies" and the latest (up to the end of the XIX – beginning XX centuries), however, the most important textual and linguistic material is presented in the following lists: Usp. 91, GIM – a draft of the hand of Epiphany Slavinetsky; Und. 40, RGB – records of active editorial editing; Sin. 129, GIM – the final version, rewritten by Euphemia Monstrosky. The work uses the linguotextological method, as well as methods of continuous sampling, analytical observation and comparison of the Slavic text with the original in Greek. The novelty of the study consists in the introduction into scientific circulation of lists that have not been studied by researchers in the linguistic aspect before. The analysis of the Epitomium material not only makes it possible to reconstruct the history of the text, but also has fundamental linguistic significance. It makes it possible to summarize the general and highlight the differences in the linguistic features of Epiphanius Slavinetsky and his pupil Euphemia Chudovsky. Thus, the author of the translation, Epiphany Slavinetsky, and the editor, Euphemia Chudovsky, have different linguistic orientations – the first relies more on Slavic grammars, and for the second it is important to convey the Greek original as accurately as possible, which also leads to the elimination of regionalisms characteristic of the Ukrainian-Belarusian translation of Church Slavonic, and the Grecization of the text.