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MAIN PAGE > Journal "Litera" > Contents of Issue 02/2024
This issue is currently being formed. All articles presented on this page have already been included in this issue, are considered published, and will remain unchanged in the final version of the issue along with other metadata of the articles.
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Contents of Issue 02/2024
Translation
Tetenova M.A. - Translation motivation and foreword by Charles Baudelaire "Edgar Poe, sa vie et ses œuvres" to the edition of E. A. Poe's texts pp. 1-18

DOI:
10.25136/2409-8698.2024.2.69562

EDN: QYRFLC

Abstract: Charles Baudelaire is primarily known as a French poet, the author of the internationally acclaimed poetry collection "Flowers of Evil" ("Les Fleurs du Mal"). However, he is also known as a translator: it was he who created the translations that changed the literary fate of the genius not recognized at the time Edgar Allan Poe. He wrote a 24-page preface to the collection of his translations "Histoires extraordinaires", on the basis of which the author analyzes the poet's approach to translation, records his argumentation and motivation. Within the framework of this article, the author provides an analysis of the preface by Sh. Baudelaire studies why the connection between these figures has been repeatedly called absolutely exceptional by researchers. The subject of the study is the motivation of Sh. Baudelaire's translation of E. A. Poe's texts, which he explains both in the preface to the publication of the texts of the American writer and in personal correspondence. The object of the study is the preface under the heading "Sa vie et ses œuvres", written by Sh. Baudelaire's edition of E. A. Poe's texts in his own translation, published by the publishing house "Michel Lévy" in 1869. The main research method was a detailed analysis of the text of the preface by Sh. Baudelaire's "Edgar Poe, sa vie et ses œuvres" to the edition of E. A. Poe's texts in his own translation of 1869. A special contribution of the author to the study of the topic is a detailed study of the preface by Sh. Baudelaire as an artifact containing the formulation of translation motivation directly by the translator himself. The artifact is presented to the author all the more valuable because the translator is a famous poet with a special, recognizable style, which obviously leaves its mark on his translations. The main conclusions of this study are: the need to study the phenomenon of the Baudelaire translator not only from the prefaces to the translations, but also from his statements in correspondence, as well as in the study of the cultural era accompanying the creation of these translations and containing events such as the confrontation of the Romantics and the Parnassian school. The scientific novelty lies in the creation of a detailed analysis, based on which more specific episodes of the life and work of S. Baudelaire as a translator can be studied.
Literary criticism
Novikau A.V. - Mark Z. Danilevsky's "House of Leaves": the Poetics of Simulacra pp. 19-35

DOI:
10.25136/2409-8698.2024.2.39799

EDN: KVOMAL

Abstract: The object of research of this article is a novel by Mark Z. Danilevsky's "House of Leaves" in the context of Postmodernism. The subject of the study is the concept of a simulacrum, which appears in the novel "House of Leaves" as one of the funding components of the poetics of the work. The "House of Leaves" is considered from the position of postmodern sensitivity, in which Danilevsky deliberately blurs the boundaries between habitual space and hyperreality, real and unreal, fact and fiction. A similar effect is achieved through the simulacrum based on the novel the short film "The Nevidson Film" which was originally programmed by Danilevsky to expand into reality, to capture reality, that is, to limitless expansion of simulation through both material media (books) and the Internet. As a result of the proliferation of simulation within the work, the poetics of the novel text itself undergoes mutation, where genre mixing occurs, and mutually subordinate relations are established for the participants of author-reader communication due to the features of novel poetics. The text based on the simulacrum is absorbed by the simulation and eventually becomes a simulacrum due to the continuous formation and spread of the simulation. As a result, the language environment turns into a means of control, manipulation, subordination, both of the author and the recipient: the totality of simulation replaces reality and includes the perceiving consciousness in its own boundless becoming.
Journalism
Li Y. - Dynamics of changes in the psychosocial characteristics of online media consumers under the influence of official information and rumors about COVID-19 pp. 36-44

DOI:
10.25136/2409-8698.2024.2.69742

EDN: EQUXAM

Abstract: The purpose of this study is to study changes in the psychosocial characteristics of network users who spread online rumors on during the pandemic COVID19. Special attention is paid to the psychological reaction of consumers to reports of pandemic in the context of infodemi. The subject is the peculiarities of the dissemination and perception of official information and rumors about the pandemic in network media. The object is information about the pandemic on two Chinese network platforms that posts with label "rumors". The research methods were Internet monitoring and statistical analysis. The entire early stage of pandemic is included in the research period (from January to March 2020). The author's special contribution is the analysis of the impact of social networks on the psychological state of consumers and the formation of public consciousness in the context of an infodemi generated by mass and contradictory information COVID-19. The main conclusions are the need to take into account changes in the mental states of the audience and communicative behavior in information activities, depending on the stage of attitude to the event, pragmatic motives and social interaction. Different requirements should be imposed on the information disseminated at different stages, taking into account the psychological state of the audience, also the existence of various languages of consciousness used by an individual in cognitive and emotional manifestations. Government departments can appropriately publish, clarify and disclose reliable and useful information in a timely manner to prevent the spread of rumors. The scientific novelty consists in analyzing the cognitive and emotional reactions of the mass audience to the flow of information about COVID-10 in all periods, deepening media experts' understanding of the relationship between the behavior of users and the spread of disinformation, determining approaches to developing strategies to combat rumors on the Internet.
Automatic language processing
Zhikulina C.P. - Alice's Tales: the transformation of the composition, fairy-tale formulas and contexts of the voice assistant in the skill "Let's come up with" pp. 45-64

DOI:
10.25136/2409-8698.2024.2.69760

EDN: AQYOMS

Abstract: The subject of the study is a spontaneously generated text by the voice assistant Alice when it is creating a fairy tale together with the user, and the purpose of the study is the transformation of the structure, fairy-tale formulas and context in terms of the selection of linguistic elements and meanings using artificial intelligence technology. Particular attention has focused on the skill "Let's make it up", which became available to users in the spring of 2023. The collision and interaction of folklore canons with the realities of the 21st century give rise to an ambiguous reaction to the interactive opportunity to play the role of a storyteller together with a voice assistant. The main research method was a continuous sample, which was used to distribute the steps, stages and actions when it is creating a fairy-tale plot together with a voice assistant. In addition, methods such as comparative and contextual analyses were used to identify similarities and differences between traditional Russian fairy tales and a spontaneously generated fairy tale plot. To obtain the data and subsequent analysis of the components, a linguistic experiment with the voice assistant Alice from Yandex was conducted and described. The rapid development of neural network language models allows us to talk about the scientific novelty of the material under study, since this area is unexplored and is being modified too quickly. It is important to emphasize that to date, the texts of spontaneously generated fairy-tale, their structural division and the correspondence of fairy-tale formulas in them to folklore canons have not been studied. The main conclusion of the study is that the user's share in creating a fairy tale with the voice assistant Alice is greatly exaggerated.
Journalism
Chen X. - Television documentaries of the People's Republic of China (using the example of CCTV) pp. 65-73

DOI:
10.25136/2409-8698.2024.2.69750

EDN: ABORGG

Abstract: Television documentaries in China, especially on the largest national television channel China Central Television (CCTV), is a unique object of research reflecting a wide range of socio-cultural, political and technological aspects of the development of Chinese society. CCTV is not only an important information and entertainment source, but also a powerful tool for influencing public opinion, forming national identity and promoting public policy. The analysis of the history of the development of television documentaries in China reflects the influence of political events and socio-cultural changes on its evolution. Starting from the early stages of the development of Chinese television, when it served as a tool of state propaganda, and up to the present, when new topics and genres appeared, the study will help to understand how television documentaries have become an important element of cultural heritage and a means of public communication. The organizational structure of CCTV, as a key player in the Chinese media space, plays a significant role in shaping content and influencing public opinion.The method or methodology of the study. The methodology of this study is devoted to a comprehensive analysis of television documentaries in China with an in-depth examination of the example of China Central Television (CCTV). This methodology is based on a comprehensive study of historical, cultural, political and technological aspects of the development of television documentaries in China. The study of television documentaries in China, with a focus on the example of China Central Television (CCTV), provides a significant contribution to understanding the diverse aspects of the formation and impact of this media format in the context of Chinese culture and society. The scientific novelty of this study is manifested in several key aspects. Firstly, an extensive historical analysis reveals the evolution of television documentaries in China over various periods, emphasizing the influence of political changes and socio-cultural factors on its development. Secondly, the structural analysis of CCTV reveals the organizational mechanisms that form documentary projects. Considering the interaction between the structure of the channel and the content of programs makes it possible to understand what factors influence the formation and implementation of documentary initiatives, as well as how these factors are related to public policy. The third important achievement is the thematic analysis, which highlights the main themes and directions of documentary on CCTV.
Literary criticism
Wang C. - On the reasons for the removal of A.T. Tvardovsky from the position of head of the editorial office of the magazine New World pp. 74-83

DOI:
10.25136/2409-8698.2024.2.69785

EDN: AJVXJA

Abstract: The subject of the article is the activities of the New World journal in the 1950-1960s. The author examines the role of the magazine at the beginning of the reform of Russian literature; the position of the editor-in-chief of New World regarding the function of literature designed to reflect reality; the reasons why A. Tvardovsky was removed from the post of editorial director. The work indicates that A. Tvardovsky served as editor-in-chief of the New World for 16 years, but during his career he faced dismissal twice. The article reflects the direction and main ideas of liberal thought of the New World magazine, which in the 1950s and 1960s was under the leadership of the editor-in-chief A. Tvardovsky. When studying the problems associated with the magazines position on the need to provide literary creativity with a certain freedom. When considering the activities of the magazine and its editor in certain historical and sociocultural conditions, a comparative historical method was used. The main conclusion of the study is that A. Tvardovsky, through his activities as editor-in-chief of the publication New World and his principled position on the freedom of literary creativity, made it possible to outline the beginning of the Thaw period in the Soviet literary process. The novelty of the research lies in the fact that the article systematizes information about the reasons for the removal of A. Tvardovsky from the post of editorial director and proves the role of the periodical in question in the process of making a turn in Russian literature towards the realistic tradition. A. Tvardovsky even published those works that were rejected by other leading journals due to the discrepancy between the authors ideas and the ideas of the ruling party.
Oktyabr'skaya O.S. - The genre of the holiday story in the literature of the XXI century for children and teenagers pp. 84-94

DOI:
10.25136/2409-8698.2024.2.69802

EDN: GAWXAE

Abstract: The article explores the genre features of a vacation literature about a children's health camp of the late XX early XXI centuries. Both the traditions of the story about the pioneer camp of the twentieth century and the original features of modern literature for children and adolescents are revealed. The article actualizes the topics of the relationship between adolescents and children in a new team, the problems of growing up and socialization. A fairly extensive typology of child and adolescent characters relevant to modern reality is presented. The significance and importance of this article is due to the importance of the problems posed, as well as modern and practically unexplored research material, which are the works of V. Krapivin, T. Kryukova, M. Panteleeva, T. Mikheeva, etc., which are only included in scientific circulation.To understand these aspects, the following research methods are used in the article: comparative, hermeneutical and comparative typological methods. With the help of a systematic approach, an analytical study of the ways of communication between children and adolescents, their socialization and self-realization in a vacation story is provided. The main result of this work is the study of different types of characters of children and adults, ways of their interaction and ways of self-realization. The study of practically new and little-studied artistic material that arouses genuine interest among teenagers themselves becomes relevant in this article. At the same time, the following tasks were solved: identifying key aspects of growing up and socialization of a child / teenager; analyzing the relationships of children in the novels of V. Krapivin, T. Kryukova, M. Panteleeva, T. Mikheeva and other writers; determining the features of the development of the main storylines and the imaginative system of the analyzed stories, as well as the genre originality of the works under study. The key aspects of the article were questions about the genre nature of the stories, the typology of child and adolescent characters, and the moral aspects of growing up a child.
Linguistics
Chernykh A.S. - The influence of Chinese idioms on the grammar of the modern Malay language pp. 95-103

DOI:
10.25136/2409-8698.2024.2.69807

EDN: FYMEEH

Abstract: Malaysia is a multiethnic country in Southeast Asia with a population of 33.4 million people, where Chinese make up 22.6%. This article focuses on the grammatical structures that have emerged in the Malay language (ML) as a result of Malay-Chinese language contact. The object of this study is colloquial ML. Previous research has noted that due to the influence of Chinese idioms in "low" spoken varieties of ML, new structures have emerged that break traditional Malay grammar rules. The impact of colloquial and slang forms on modern ML leads to a simplification of its grammatical constructions. It is observed that Chinese idioms primarily influence spoken ML, while in the standard or literary variant, their influence is limited to the lexical sphere. This study examines the usage of such structures in the standard and coloquial variants of modern ML. An analytical approach was applied to analyze data from prescriptive (grammars, dictionaries, textbooks) and descriptive (corpora) sources, as well as conducting experiments with ML speakers. The results of the study indicate that the previously described changes in "low" ML variants have exceeded their boundaries and are actively used in modern colloquial language both orally and in written form. The findings contribute to the analysis of the degree of simplification of grammatical structures in ML due to language contact with other idioms, helping to determine the direction of ML development in terms of the synthesis-analytic spectrum: moving away from the typical Austronesian language structure characterized by rich verbal morphology. The results of the article can be used for developing educational materials and teaching methods for Malay, as well as be useful in studying interference phenomena and language evolution processes.
Jia J. - Spatial Concepts within Syntactic Structures: The Topology-Imagery Hypothesis pp. 104-118

DOI:
10.25136/2409-8698.2024.2.69810

EDN: DSIXLI

Abstract: The aim of this study is the creation and implementation of a groundbreaking syntactic structure typology, anchored in fundamental cognitive processes. This involves an in-depth classification and analysis of a variety of sentence types, integrating imagistic and spatial categories. This methodology promotes an in-depth comparative analysis, facilitating the discovery of distinctive syntactic features among the languages examined. The research is dedicated to a thorough exploration of sentence structure's topological aspects, scrutinizing the configuration and interplay of linguistic elements. It places particular emphasis on sentences within three diverse linguistic frameworks: Russian, Chinese, and English, thus enabling a comprehensive analysis and the identification of both cross-linguistic similarities and distinctions. This research adopts a multifaceted approach, combining theoretical analysis with comparative study. Such integration of methodologies allows for a nuanced comparison of sentence structures and their semantic roles in Russian, Chinese, and English, highlighting linguistic and cultural differences between these languages. The novelty of this study lies in the cognitive approach to sentence structure analysis and the development of a classification based on three cognitive models: (i) a single main container, (ii) dual main containers without a defined trajectory, and (iii) multiple main containers with distinct trajectories. A key principle of this classification is the integration of topological and imagery elements, underscoring the diversity of syntactic structures against a backdrop of a unified cognitive base, shaped by cultural and linguistic specifics. The findings reveal that sentences in Russian, English, and Chinese exhibit both shared and unique syntactic characteristics, reflecting cultural-cognitive differences, including the Chinese cultural concept of harmonizing opposites, the Russian cultural notion of segmenting the whole into parts, and the English cultural stance situated between these extremes.
Linguoculturology
Safaralieva L.A., Tutova E.V., Shevchenko V.A. - Comparative analysis of the conceptual features of the concepts of YOUTH and JUVENTUD in Russian and Spanish linguistic cultures pp. 119-129

DOI:
10.25136/2409-8698.2024.2.69820

EDN: FMDSLT

Abstract: In modern linguistics, research is actively developing aimed at cognizing the surrounding reality, verbalized by linguistic units of a particular language. At the same time, of course, interdisciplinary research, including both linguistic and extralinguistic data, is of particular value. The relevance of our article is the comparison of the concepts of YOUTH and JUVENTUD as fragments of the linguistic picture of the world of the Russian-speaking and Spanish-speaking peoples based on the synthesis of linguocultural and linguocognitive approaches to the study of concepts. The purpose of the work is to identify and compare the conceptual features of the above-mentioned concepts in Russian and Spanish linguistic cultures based on lexicographic sources and using extralinguistic socio-demographic data. The results obtained can find practical application in lexicographical activity.In our study, the conceptual features of the concepts of YOUTH and JUVENTUD were reconstructed based on the data of explanatory, encyclopedic, etymological dictionaries of the Russian and Spanish languages. The conceptual features of the mentioned concepts were identified by understanding the semantic scope of the names of the concepts: the lexemes youth, young in Russian and juventud, joven in Spanish. Despite the fact that the concept of YOUTH was previously the subject of scientific analysis in the works of Russian linguists, a comparative study of the conceptual features of the concepts of YOUTH and JUVENTUD in Russian and Spanish linguistic cultures has not been conducted before, which is the novelty of the article. It was revealed that the coinciding conceptual features include: 1) a certain life stage of a person between adolescence and adulthood; 2) characteristic of youth; 3) the first stage of life / existence (about an animal, plant, phenomenon); 4) younger in age or time. It was also found that the period of youth for speakers of Spanish linguoculture covers a greater number of years, compared with the same period in Russian linguoculture, which is due to extralinguistic factors a longer life expectancy in a Spanish-speaking society. In addition, for native Russian speakers, YOUTH is often associated with immaturity, weakness, while in Spanish linguoculture JUVENTUD is perceived as a period of flourishing, strength, energy'.
Journalism
Oleinikov S.V., Granevskii V.V., Nikonov S.B. - The threat of intellectual decadence in the context of the deactualization of formal logic pp. 130-139

DOI:
10.25136/2409-8698.2024.2.69827

EDN: IJWTIH

Abstract: The subject of this research is formal logic in the structure of higher professional education. The purpose of the study is to analyze the problem of reducing the volume and quality of teaching formal logic in higher professional education, especially journalism. An attempt is made to analyze the role and significance of formal logic in the structure of media knowledge from diachrony to synchrony. It is shown that formal logic in historical retrospect was subjected to certain persecution and harassment, which negatively affected the level of critical thinking of university graduates, their ability to analyze and synthesize new knowledge, establish causal relationships, and defend their beliefs. The authors see the solution to these problems in increasing the status and social significance of the discipline "formal logic" at all levels of education.The main methods used in this study include comparative historical and dialectical, which allowed us to consider the role and importance of formal logic in various historical periods with an emphasis on the specificity of a particular socio-political situation, as well as to identify the cause-and-effect relationships of the periodic displacement of formal logic from the educational process. Higher education has always been and remains a source of knowledge, thanks to which the intellectual level of a person not only increases significantly, but also helps to become successful in professional activities. In many ways, the success of university education and professional activity depends on the level of development of students' logical thinking, which consists in the conscious application of logical operations (analysis, synthesis, abstraction, generalization, systematization, classification, etc.) and logical forms of thinking (concept, judgment, inference) in accordance with the laws of logic and in the construction of mental actions taking into account these laws. The development of logical thinking in the learning process involves the development of the following skills among students of the educational programs "Journalism": to interpret various types of concepts, competently use situational words (concepts), clearly understand the essence of the second form of logical thinking judgment, possess the logic of proof and refutation in order to avoid difficulties in modeling a thought experiment, operating hypotheses.
Linguistics
Belozerova E.Y., Ginzburg O.V. - Modern phraseology of the English language: the world of fantasies, dreams and hallucination pp. 140-146

DOI:
10.25136/2409-8698.2024.2.69859

EDN: IEZWII

Abstract: The article examines phraseological units of modern English from the perspective of expressing the meaning of dreaming, fantasizing and making things up. Examples of the use of phraseological units from modern English dictionaries served as empirical material. The relevance of the study is due to the emergence of a secondary nominative meaning for the word hallucinate for the purpose of further analysis of phraseological units and their possible similarity in meaning. The object of study in the article is phraseological units used in the examples presented in dictionaries to correlate the original meaning of the verb hallucinate with the presented phraseological units. The subject of the study is the communicative and pragmatic functions of the received phraseological units to describe dreams, fantasies and inventions in a state of conscious and unconscious. The purpose of the work is to study and analyze the received phraseological units. The scientific novelty of the study lies in the quality of the material (modern phraseology and vocabulary of the English language), as well as the analysis of the relationship between the meaning of the word hallucinate and the presented phraseological units. The main research method is an inductive approach to the analysis of empirical material, in which conclusions are based on the analysis of specific phraseological units. To identify derivational transformations in the structural-semantic organization of phraseological units, the work uses structural-semantic analysis. The result of the analysis reveals a number of phraseological units, the meaning of which does not correspond to the original meaning of the word hallucinate. However, one phraseological unit has been identified which can be considered as a synonym for the word hallucinate. This study contributes to the development of the study of phraseology of English, its enrichment, as well as its understanding in a broad approach.
Literary criticism
Tsaregorodtseva S.S., Pinaev S.M. - The Russian historical and literary context of the novels by Guillaume Musso and prose by Marina Tsvetaeva pp. 147-159

DOI:
10.25136/2409-8698.2024.2.69875

EDN: GMGODQ

Abstract: The purpose of this study is to identify the Russian historical and literary context in Marina Tsvetaeva's prose of the emigrant period and in the novels of Guillaume Musso. The modern French writer Guillaume Musso is the author of two dozen novels, which (except for "Skidamarink", 2001) were translated into Russian and published in Russia. In almost every one of these novels, one can "discover" the Russian historical and literary context. This will be the main object of our research in the framework of the article (the analysis of the entire multicultural contextual complex of G. Musso's novels requires a more extensive consideration). The main subject of the article is a trilogy of novels about writers: "The Girl and the Night", "The Secret Life of writers" and "Life as a Novel", as well as the adjacent novel "Paper Girl", the main character of which Tom Boyd is a famous writer.Since in the novels Musso refers to meta-narrative, the creation of a meta-text, which involves commenting on the novel by the author, inviting the reader to his creative laboratory, and also requires identifying the historical and cultural context. The novel "The Girl and the Night" by G. Musso is considered in comparison with the "Tale of Sonechka" by M. Tsvetaeva and requires an appeal to the vital biographical context. Russian historical and literary context of the "writer's" cycle of novels by Guillaume Musso and prose by Marina Tsvetaeva" for the first time revealed intertextual connections of novels by the most popular French writer Guillaume Musso with works of Russian literature: emigrant prose by Marina Tsvetaeva, works by F.M. Dostoevsky, I.S. Turgenev and other writers. The authors of the article pay special attention not only to the intertextual connections of Russian and French prose of the XX-XXI century, but also to the peculiarities of the plot structure of modern literature. This study attempts to identify the main trends in modern literature and trace their reflection in the works of G. Musso. The main conclusion that the authors of the article make is that in Musso's prose, the Russian text can be identified at all contextual levels: vital-biographical, literary, historical, cross-cultural.
Shalagina O.V. - The distinctive genre of 9/11 literature about children pp. 160-170

DOI:
10.25136/2409-8698.2024.2.69897

EDN: GNIVZG

Abstract: The article explores the genre specifics of American 9/11 novels about children. The genre features of 9/11 literature include a modification of the classic educational novel. Such genre elements as the heros growing up process, their journey beyond ordinary life, and their return as changed individuals, still form the primary narrative focus of these works. However, the temporality and the impetus for action development are altered compared to the classic educational novel, which is typical for the subgenre of the initiation novel. The main catalyst of the plot becomes the traumatic experiences of the characters, representing either the trauma of loss or mental traumatization of a loved one. The interplay of road motive and motive of search symbolizes personal development and introduces elements of a detective quest, while romantic motives are linked to the outcome of the initiation trial and the formation of the characters personality. To implement the tasks set, this study employs cultural-historical and comparative-typological methods with elements of structural analysis. The scientific novelty of this work consists in conducting a study of the genre features of literature about children and teenagers thematically based on the events of September 11, 2001, on a little-studied corpus of artistic material. For the first time in Russian science, the author of the article attempts to identify and summarize the characteristic genre features of this body of works. The main results of the study lie in revealing of hybridization of genres: the initiation novel is supplemented with elements of detective and romance novels. An important aspect here is the presence of motives of travel and heroism, coupled with the problem of the trauma of not-knowing, traumatic experiences of loss, and orphanhood. This article deepens scientific knowledge on the issue of the specificity of 9/11 literature, highlighting the process of transformation and enrichment of traditional genre elements in the context of historical events that have been reflected in the literary work of the representatives of contemporary culture.
Journalism
Lazutova N.M., Semenova V.S., Vodzinskaya V.V., Tope Aranda K. - Hip-hop Subculture as a Media Phenomenon pp. 171-182

DOI:
10.25136/2409-8698.2024.2.69287

EDN: HJGXLO

Abstract: Subcultures are of significant interest to researchers in the humanities. The processes of digitalization and mediatization, when media network activity and media activities globally affect basic social institutions, suggest a systematic study of subcultures in the context of communication theory. It is noted that the formation and further stability, up to the rooting in the general culture, is characteristic of the youth subculture of hip-hop. The authors of the article set a strategic goal - to find out, on the basis of theoretical and methodological approach, due to what systemic (formal and content) characteristics hip-hop has spread among young people, what communicative characteristics of this subculture determined its flourishing in the period of digitalization. Among the tasks that were solved are the following: characterization of the hip-hop industry as a network media phenomenon is given, the dynamics of its changes at the level of subsystems is considered. The authors for the first time put forward and proved the hypothesis that hip-hop reflects all five stages of development of the system of mass communications. The analysis reveals the rhizome-like nature of the hip-hop subculture as the main reason for the systemic stability of this media phenomenon. The article comprehensively considers the totality of components of the hip-hop subculture as effective communicative practices: graffiti, breakdancing, DJing, rap (rap battles). The tendency of active entry of some subcultural processes and products into mass culture is noted. The peculiarities of hip-hop slang are outlined. The article brings the media-communication approach into the agenda of further scientific research of youth subcultures (primarily hip-hop) and actualizes it.
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