DOI: 10.25136/2409-8698.2022.12.39391

Abstract: The article is devoted to the problem of the formation of narrative qualities in the South Korean television series "Symphonic Novel" (Russian version) as in the journalistic product of media communication. Based on a comprehensive analysis, the author comes to the conclusion that in the TV series "Symphonic Novel", the narrative modality is formed in the TV series together with lyricism as a system of principles and views that are displayed in the plot. Narrative becomes an important distinguishing characteristic of the TV series "Symphonic Novel", which allows it to become a unique and effective tool for influencing foreign (Russian-speaking) audiences in order to form a stable positive perception of South Korean culture and the South Korean state as a whole. The relevance of studying a television series as a way of forming a country image does not decrease due to its specific role in the formation of certain ideological attitudes that enhance its socio-cultural significance. The issue of the narrative of the TV series is also relevant due to its particular popularity among a wide audience. So, in the interaction of the audience with the content of the TV series "Symphonic Novel", media communication, due to its features — publicity and mediation — receives specific parameters for the image of the author. Narrative discourse, complicated by the narrative instance, begins to obey the laws of the media text, the classical concepts of "plot", "image of the author", etc. they can be interpreted differently — through a communicative model. The narrative in the media space is determined by the psychological and social characteristics of the addressee — interests and needs, social status, emotional state (now) and personal qualities (always). The final product is also influenced by his ideas about the communicative situation, about himself as a subject of speech, about the direct recipient and random participants of communication, expectations of a perlocative effect (although the latter often lies outside the linguistic reality).

DOI: 10.25136/2409-8698.2022.11.39077

Abstract: The article is devoted to the peculiarities of the functioning of the television series genre within the framework of the development of modern mass screen media culture. The author conducts a thorough analytical review of modern scientific research in order to summarize the most important theoretical provisions on the basis of which the author builds a study of the Chinese television series "Symphonic Novel" in the aspect of actualization of social and national cultural values. The author suggests structural parameters and criteria for the distribution of values on the scale of the value barometer, depending on the possibilities of their influence on the formation of the image through the media images of the TV series. In the course of the study of its value potential, the author comes to the conclusion about the specific role of the value of "classical music", which allows reformatting the general list of values broadcast in a television series through a system of characters, storylines, motives. A television series shown abroad as a product of modern media culture can become an effective tool of "soft power of influence" due to the peculiarities of the value content of its media images. The value paradigm of the television series "Symphonic Novel", responding to the key positions of scientific and theoretical approaches to the study of the television series as a symbiosis of socio-cultural and media-cultural characteristics of the national-cultural mentality of the Chinese, at the same time becomes more flexible under the influence of the value of classical music, which as a leitmotif accompanies the disclosure of all other values in the development of the television series narrative. At the same time, the value of classical music does not distort or detract from other values, but shows their image potential. The role and place of the TV series as a hybrid genre based on the interaction of art and media communication in the structure of a multi-tiered image strategy is that the media images created in the TV series at the intersection and in the convergent interaction of genre characteristics of artistry and media communication acquire a special value potential that allows influencing the audience and forming its idea of the subject of the media message.