Abstract: Today we are witnessing a transition to new forms of work culture, in the context of the transition from an industrial economy to a digital one. Similar processes took place during the formation of the Soviet state. Then, the culture of work was undergoing its transformation from the conditions of the traditional economy to the conditions of the industrial world. Labor institutions created in the 1920s played a special role in these processes. The main purpose of the article is to analyze the process of forming a new work culture through the activities of the Tsitovites, which took place in the conditions of the cultural revolution in the USSR. The relevance of the topic is due to the historical aspect of the consideration of the described problem, not the economic one. The authors turn to the periodical press of the designated period, to archival documents, as well as to modern scientific research. As a result, the authors come to the conclusion that in the 1920s - 30s in the USSR, the processes of formation of labor culture and the cultural revolution went on in parallel and actively influenced each other. In our country, the principles of scientific organization of labor acquire the character of an important tool for speedy progress towards the restoration of the national economy after the devastation of the First World War and the Civil War. The activities of the Central Institute of Labor laid the foundation for a creative approach to labor relations, a special role in this belonged to the director of the CITA – A.K. Gastev.