Abstract: The subject of this research is the tendency towards formation of a new semiotic code of entertainment content, observed in the Russian segment of Tiktok social network. The goal of this research is to determine the new trends in recreational segment of the modern social network, the popularity of which depends on the number users’ likes and reposts. The research material contains the continuous sampling of videos for the period from February to March 2021. The analysis of videos of the Russian-speaking users allows revealing the tendency towards the emergence of a new type of recreational content at the intersection of plagiarism and parody. This implies voice-covering of the fragments of stand-up show in a different context: for example, a fragment from comedy show is lip-synced by a woman while preparing meal. In other words, the authors of such content do not claim to be original, they virtually lip-sync with synchronization of another person's speech (moreover, the TikTok format allows seeing the link to the original soundtrack). At the same time, such content is far from parodic, as there is no mimicking or gesturing of the original. This rather implies the renovation of the open text tradition, which historically accompanies the emergence of a new form of broadcasting information. Such content also indicates common features with the folklore: the author's story is voice-covered by various users repeatedly, like an anecdote or the history of urban folklore. The conclusion is made on the emerging semiotic tendency of the polycode multimedia text, which on the one hand has deep historical roots, while on the other hand is substantiated by the modern technological capabilities and ways of broadcasting information.