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MAIN PAGE > Journal "Sociodynamics" > Rubric "Humanitarian projects"
Humanitarian projects
Kudashov V.I., Mosienko M.K. - ADDICTION DEVELOPMENT IN COMMON MIND pp. 1-14


Abstract: Authors analyze “drug” as a philosophical notion and describe the ontological basis for addiction development in common mind. The relevance of such an analysis is clear from the fact that external factors traditionally associated with addiction only create favorable conditions for its development, but do not cause it directly. This article describes the basic (though not always immediate) reason for addiction development in common mind as well as its forms and adjacent coping stratagies.
Ursul A.D., Ursul T.A. - Education for Sustainable Development: The First Results, Problems and Prospects pp. 11-74


Abstract: In their article the authors emphasize that education will soon have transformations closely related to evolutionary changes in the global civilizational development and interaction between society and nature. The authors discuss the formation of education for sustainable development (SD) in Russia both prior to and during the Decade of Education for Sustainable Development. The authors also discuss what official documents are needed to be accepted both at the global and Russian levels in order to implement the concept of sustainable development in the sphere of Russian education. The authors focus on how the concept of sustainabe development is perceived by Russians and how education for sustainable development is promoted in Russia. Special attention is paid to the process of preparation of tutorials and teaching and learning aids on sustainable development at higher schools starting from the United Nations Conference on Environment and Development. The authors have applied to principle of temporal integrity as well as the globa, historical, interdisciplinary, forecasting, systems, evolutionary, environmental and other approaches to the analysis of the phenomenon of education in the XXIst century. According to the authors, the main goal of sustainable development should not be limited to the solution of environmental issues. It is important to talk about the global issues and negative universal processes that are to be solved before the wold is ready to transfer to the global sustainability. Special attention is paid to the extension of the scope of the concept of sustainable development. 
Ma L. - On the issue about the features of social advertising communications in contemporary Chinese society pp. 15-36


Abstract: Subject of research - the specificity of social communications in modern Chinese advertising. Chinese advertising displays basic cultural values, which are encoded in the Chinese national picture of the world. The form and content of Chinese advertising texts are a combination of two opposite aspects: the global mass culture with its cliches and stereotypes, on the one hand, and the Chinese traditional culture with its characters, symbols, images, reproducing in this culture for thousands of years. Research on the effectiveness of Chinese advertising show that its effectiveness is related to the appeal to the basic ideals, norms and traditions.The main method of research - a review of scientific publications on the subject of representation of basic cultural values in advertising in contemporary China. Reviewed and analyzed the most cited publications on the reflection of Chinese standards and ideals in advertising signs, images, symbols. We agree with those scientists who believe that the Chinese regional culture quite successfully opposed a profound impact on her stamps global mass culture.Modern social studies Chinese advertising show that the political managers of modern China have learned to use advertising images, texts for the construction of national values. However, there is temporal dynamics, revealing the effectiveness of westernized advertising images when they are turned to the younger generation of modern China, living in the city and having a high income. The mass consumer market of China upbeat advertisements, which encoded the fundamental social and cultural values, uses traditional artistic images.
Boltaevskii A.A. - Biosphere-compatible city: the past, present and future. pp. 23-37


Abstract: The article discusses the concept of the biosphere-compatible settlements, one of which is the idea of "garden city" E. Howard, in the embodiment of our country began, including in the settlement Prozorovskaya in Moscow. Uncontrolled urbanization has led to housing, environmental and other issues on the lives of people. At the beginning of the XXI century. the struggle for a healthy environment is an important responsibility, as a government, and active citizens. The development of the capital metropolis is impossible without constant monitoring of the urban environment.The author uses the deductive-axiomatic approach. In particular, the potential danger of using the axiom of manufacturing processes and equipment.The environment can no longer cope with the pressure of the city, which implies the need for harmonious interaction between human society and nature. The first step on the way to the biosphere-compatible city should become permanent environmental monitoring, the output of polluting industries, transportation problems, and, ultimately, limit the uncontrolled growth of cities. The urban environment is analyzed, including on the basis of a survey conducted by students of the Moscow State Construction University.
Tinyakova E.A. - A humanitarian project: how to raise the level of research pp. 26-36


Abstract: The subject of this research is postgraduate education presented by doctorate and postgraduate studies, while the object is to distinguish the difference between the intensive postgraduate education that serves the educational process in the higher school and secondary professional education, and the development of the scientific knowledge that gives new ideas to the life practice. The relevance of the reviewed problems falls onto the advancement of the information process. The established system of postgraduate education exceeded the information volume required for the progression of science, thus it results in the Higher Attestation Commission’s reduction measures concerning the postgraduate education. The main conclusion consists in determination of the two ways of development of postgraduate education: for the more intensive cognition of the selected specialty, and for the advancement and promotion of the new ideas. The scientific novelty lies in the proposition to divide the postgraduate education into two levels: namely scientific (where the new scientific ideas are being developed), and the postgraduate education for educational process on the higher and secondary educational facilities.
Starko E.A. - Social Theory of Fredric Jameson pp. 35-50


Abstract: The subject under review is the concept of social research of a famous contemporary philosopher Fredric Jameson. Based on his translation of Fredric Jameson's works as well as the critical analysis of Russian publications devoted to Jameson's writings, Starko reconstructs intellectual biography of Fredric Jameson, describes the main stages of his creative development and analyzes philosophical and other humanitarian aspects of his writings. The author of the article pays special attention to the opportunities of Fredric Jameson's social theory to serve as a methodological basis for researches of the sociology of everyday life and the phenomena of popular culture. The main research methods include the comparative historical analysis of the intellectual biography of Fredric Jameson as well as the descriptive review of his theory based on the author's translation of a few articles written by Fredric Jameson. The novelty of the research is caused by the fact that the author presents Fredric Jameson's ideas related to his writings that have never been translated into Russian before. The most effective social theory of Frederic Jameson can be used to analyze the phenomena of popular culture and the sociology of everyday life. His theory can be used to create a methodological strategy to study the specifics of Russian modern art. 
Obmorokova A.M. - Formation of regional identity and the method of implementing the concept of pp. 37-53


Abstract: The subject of the research are specific mechanisms and technologies of such a variety of social identity as a regional identity (in the context of the concept of "new regionalism"). Mechanisms of formation of regional identity allow you to specify the most effective social and cultural practices that contribute to activation of the population for the development of a specific territory. Modern problems of the mechanisms of formation of regional identity and self-identity is revealed in the aspect of "soft" power, cultural policy, creative activities actors living and working in a particular region. The article deals with the processes in the Krasnoyarsk regional culture associated with the ways in which the artists embody the meaning of the concept "homeland". The main method of research - analytical and critical review of existing scientific literature on the subject of the study. Also used comparative-historical method and comparative genetic method. The definition of the concept of "Homeland" in the artistic culture of our region and its changes over time, is an important aspect in the study of consciousness of people living in Siberia and their ability to form their own regional identity. To date, art and culture, through the understanding of the uniqueness and diversity of creativity of local artists may help resolve the problem of national identity, which is at a low level.
Seredkina N.N. - The theoretical model of positive ethnic identity and the mechanisms of its formation pp. 37-46


Abstract: The subject of this research is the abilities of the modern social theories for construction of the positive ethnic identity. Currently, an active discussion on the question on formation of the Russia nation is taking place. This formation can happen on either ethnic or civil bases. An entire number of relevant processes speaks that the processes of establishment of ethnic cultural identities within the regions of the Russian Federation are fairly dynamic. It is important for the multinational state that these processes will follow a positive cultural scenario. Theoretical model of a positive ethnic identity results in a certain system of types of ethnic identity. A positive ethnic identity is viewed within this system as a norm or condition for a harmonious interethnic cooperation, deviation from which produces various types of identity. A positive ethnic identity can be re-created in form of a mental construct via a specific sum of actions of separate subjects of a social organism.
Dubinkina K.A. - Millenium Declaration: Has There Been a Progress over the Past 10 Years? pp. 38-51


Abstract: At the Millennium Summit held in 2000 the General Assembly of the UN adopted the Millennium Declaration in which the Millenium Development Goals (MDG) were stated. These 8 goals concern the most actual problems of modern society – poverty, hunger, children's and maternal mortality, distribution of diseases, such as HIV/AIDS and malaria, gender inequality, environmental situtiation, lack of access to education, insufficiency support by international community of the least developed and developing countries. The Millenium Development Goals are to be reached by 2015. To get a better idea of progress in achievement of these goals, the author of the article outlined particular subregions on the world map because the level of social and economic development of countries varies even within one region. At the present time there are less than 3 years left till the due date mentioned in the Millennium Declaration, 2015. Progress in achievement of goals is obvious, however, it goes more slowly than it was planned. What is the probability of successful implementation of the most ambitious UN program in history?
Pchelkina D. - The mechanism of formation of personal interpretations in the social space of art culture pp. 38-63


Abstract: The study has revealed the specifics of the application of scientific methods "interpretation" in the analysis of works of art, it has been revealed the mechanism of alignment of personal interpretation. Testing was conducted based on an experiment conducted among respondents 20-25 years.
Mukin V.A. - The concept of realization of integrity in the university space of Chuvash Republic pp. 41-51


Abstract: The subject of this research is the concept of realization of comprehensiveness presented in form of a university campus. The object of this research is the university space of Chuvash Republic that captures the informative, constructive and impactful parts of university education modernization. The author meticulously examines the following aspects of the topic: 1) determination of factors and sources of social transformations; 2) substantiation of program method of implementation of university campus; 3) development of the mechanism of realization of the idea of integrity applicable to Chuvash Republic; 4) correlation between university space and social reality of the region. The author uses the experience of program-targeted methodology of organizing control over economic system at the federal and regional levels. The point of the method consists in considering a human as a criterion and purpose of social development; their functional and intellectual potential manifests as the efficiency indexes of the socioeconomic programs. The program method allows combining the hierarchically structured sequence of goals into a single co-organized system. The scientific models consists in implementation of the idea of integrity applicable to university education through merging the subjects of education in accordance with the association model. The relationship of the subjects of university space is regulated by the common strategy of socioeconomic development of Chuvash Republic. The universal program of achieving the common goals is oriented towards the reproduction and augmentation of human capital. The author’s special contribution consists in the suggested way of realization of the scientific-philosophical reflection of the prospects of modern society and possibility of cognizing the programed personal qualities of a human.
Kolesnik M.A. - Social Research of Imagination in the 30's - 80's of the 20th Century pp. 45-61


Abstract: Article is devoted to the review of the main ideas and perspectives of researches of the scientists entering the circle "Eranos". As the representative works of those scientists which dealt with problems of studying of "imagination", founders of this direction of researches are chosen: Maria-Louise von Franz, Henri Corben, Joseph Campbell and Herbert Read. On the example of some scientific works development of the theory of imagination in the context of a psikhanaliz, religious studies, comparative mythology and art criticism is presented. The sociology of imagination is actual area of social knowledge. Archaic myths exist in modern social structures, in practicians of social subjects. The main method - the review of scientific researches of social imagination, the critical analysis of theoretical sources in imagination sociology area. The comparative-historical method by means of which sociological theories of imagination were investigated was applied. Scientific novelty consists in detailed consideration of a number of the works devoted to such form of social imagination which is embodied in fairy tales. Maria-Louise von Franz's ideas, Carl Gustav Jung's follower, the recognized expert in the field of social psychology of the fairy tale are most in detail considered. In addition, the concept "the imagined world" and its value for social psychology are analyzed.
Luzan V.S. - To the question of the effect of cultural policy upon the modern local identities pp. 47-66


Abstract: The subject of this research is the modern Russian cultural policy and its effect upon the local and regional identities, including those associated with the municipal social space. In the conditions of processes of globalization, the theory and practice of socioeconomic relations in the modern world demonstrates that a key role in the development of states and intergovernmental unions today and in the nearest future belongs to the cities. Cultural policy, its trends, significant events, as well as basic processes will take place within the urbanized space, which due to this fact causes a certain interests among researchers. The main conclusion of the conducted research consists in substantiation of a thesis that the cultural policy forms a particular symbolic space of a city that in case of a success of such policy allows forming and expanding the specific local identities, which from the economic perspective are able to attract investments into the city, as well as encourage the increase in the quality of life of the population.
Nemaeva N.O. - Sacralization of Basic Social Ideals in Modern Orthodox Art Culture pp. 50-68


Abstract: This article explores: the phenomenon of statutory Orthodox iconography as historically constant sacred space, encompassing the funk-tional features of the system and the sacralization of the carrier in its semiotic-imagery of information about the values of the Orthodox religion; the role of icons in the life of the Russian people, in retrospect, and in today's socio-cultural environment; iconographic features of perception, the problem of modern icons and iconography role in the formation of positive national and religious identities. This topic is highly relevant to the background of the general desakralizatsii significant for traditional religious societies phenomena and sacralization values of mass culture. Made a brief overview of the major theories of "the sacred", as well as a brief overview and critical analysis of the articles of modern researchers defined area. The conclusion is made that the sacred art can resist desakralizatsii basic values that are important and contribute to resakralizatsii objects previously lost their sacred significance (such as during the Soviet atheistic period and under the influence of globalization and mass culture). Which in turn contributes to the formation of the significant spiritual values of the people and the formation of positive religious and national identities.
Fil'ko A. - The Study of the Phenomenon of the City and Urban Space in Contemporary Social Research (Historiographical Review) pp. 51-64


Abstract: The subject under research is the dynamics of modern urban studies which origin goes back to ancient times. The uprise of urban studies falls on the XXth - XXIst centuries. To perform urban researches today, it is neccesary to choose adequate conceptual and methodological approaches. To do this, it is also necessary to study and analyze the most famous and brilliant researches conducted by different social and humanitarian sciences. The historiographical review of urban researches will allow to select the most efficient methodological strategy for further analysis of a modern Russian city. The main research method used by the author of the article is the critical analysis and comparative historical review of the cocnepts of urban studies. The researcher has also describes the main historical stages and scientific schools in contemporary urban studies. Based on the historiographical anaylsis of modern city researches, the author concludes that one of the most effective and relevant in terms of volume and quality results in the social sciences is the semiotic approach that investigates the city as a system of signs represented in visual images and read by urban residents. Methodology of the research is mostly based on Michel de Certeau and Walter Benjamin who spoke about the perception of the city in motion and Henri Lefebvre's statements about the importance of the everyday experience of an urban resident. 
Reshetnikov V.A., Polyushkevich O.A., Fedchin V.S. - Main directions of social education pp. 52-58


Abstract: The subject of this research is the social education. It is understood as a part of a general process of human socialization, as one of the components of the structures of its professional establishment, as well as sphere for training of the specialists in social field. Social education usually results in the establishment of the subject qualities of human and environmental conditions that encourage the development of these qualities.  Due to this fact the authors examine the ideological components of social educations, the possibilities of logotherapy of V. Frankl, philosophical theory of A. V. Kutyrev, and Eupraxsophy of P. Kurtz. Scientific novelty consists in the reflection of the new circumstances of socialization of human as the foundations of his professional and personal development. The article also determines the forms, formats and conditions of development of the personal qualities and aspects of the environments that affect self-improvement. Social education is interpreted as a condition for professional establishment and development of a professional in the social sphere.
Nemaeva N.O. - Formation of the Russian social and cultural identity by means of rebirth of sacred art pp. 54-67


Abstract: This article investigates the place icons in the modern social and cultural space, the basic problems of modern religious art (icons), ways and tendencies of its development, the place of icons in popular culture, the perception of the icons individual and society, the transformation of the iconography in the context of socio-cultural dynamics, the role of contemporary religious art in the formation of Russia's cultural identity. This topic is highly relevant to the extensive background of globalization and the universalization of traditional bias towards the axiological values promoted by mass culture. The basic method - analytical and critical review of the scientific literature on the subject of research, including foreign and domestic works published over the past 10 years. Made a brief overview and critical analysis of the articles of modern researchers in the field of research. The conclusions that the sacred art contributes to the formation of cultural and ethnic identities, and such positive qualities as national patriotism, collegiality, stamina, desire for absolute values that are important (moral goodness, beauty, knowledge of the truth).
Kozina I.Y. - Problems of construction education: Based on of a sociological survey pp. 58-68


Abstract: The rapid development of scientific and technical progress requires constant monitoring of the state and civil society to quality, both secondary and higher education. In Russia at the present time there is a complex process of formation of the Bologna system, not only ambivalent about the different political forces, but also those who just have to deal with it: students, faculty members, employers. The author analyzes the problems of the modern professional technical in the first place, construction education, against the background of the general educational situation in the country.In the paper, the author draws on data from survey conducted by the Institute of Construction and Architecture Moscow State Construction University.The reforms of recent decades has not led to the creation of a competitive education system in Russia. The modern age requires a new approach based on mutual participation of higher education and employers in assessing the level of graduates and their qualifications. It must be guided not only by western standards, but also on the positive domestic educational experience.
Kolesnik M.A. - Peculiarities of perception of the Russian ethnos among youth of Krasnoyarsk according to the results of the associative experiments using the word “Russian” pp. 59-67


Abstract: The subject of this research is the specificity of perception of the Russian ethnos among the modern youth. The relevance of this research is associated with the orientation of social sciences upon the subjective images of the actors and observers of the important social processes. Cultural memory, as well as historical memory is fixed in the certain sustained images. The detection of the content, meaning, and the personal concepts of these images is essential for understanding the dynamics of social processes, cultural and social values, which predetermine these processes. Images and values that comprise the psychological reality of a person form a specific type of social behavior. The biggest associative groups of words reflect the main spheres, in which the students have established their opinion on what is Russian – national food, specificity of nature and environment, art and folklore. We can also define the spheres that are not much associated with the understanding of Russian – military and social spheres, natural resources, economics, politics, and history
Gudkova E.E., Sertakova E.A. - The value of the archetype "Angel in a straitjacket" for understanding the specifics of modern Russian social and cultural space pp. 64-74


Abstract: The subject of the study are the structural elements of Russian socio-cultural space, manifested in works of art, including literature and film. The archetype of the "mad righteous" or "angel in a straitjacket" that originated long ago, is still important in modern Russian culture. The article presents some of the cultural transformation of the archetype.The appearance of the archetype in modern culture can be traced not only by the example of literary works, but also in the works of cinematic art, national cinema.The main methodological approach - the analysis of works of art, where the archetype of the "angel in a straitjacket" the most clear. Applied comparative-historical methods, methods of visual anthropological analysis. It can be concluded that the value of the archetype of the "mad righteous" in modern Russian culture defines it as the bearer of the "conscience of the people" and at the same time the image of the Russian mentality in its ideal form. As far as the manifestations of this archetype in modern art, it is not eradicated, but only gets a new face, but its function is now, perhaps, is more important than ever culturological mission - to save the mental and moral code of the Russian people.
Roslyakova V.A. - About the meaning of colors in kinmatografe modern social communications pp. 64-74


Abstract: On the basis of theoretical and historiographical review of cinematic studies as well as by the application of methodology for analyzing works of cinematic art made a preliminary conclusion that the colors in the film has its own unique color logic of development, laws and stages of both artistic and expressive means of attraction and shows up perfect harmonic component in the film. This tentative conclusion is essential for subsequent conceptual analysis of specific works of modern cinema as the most effective for the current social communications.
Izluchenko T. - Globalization of religious consciousness: factors and tendencies of development pp. 69-79


Abstract: The article offers the author's approach in interpretation of correlation processes between globalization and religion. The author makes a research of changes in religious conscience, identifies the circumstances of religiosity globalization and influence degree of multiculturalism ideas and politics of integration. The religious conscience is considered as globalizing in the contemporary terms. The religions get new characteristics that never had before, it means the syncretism of religious and secular values. The author points out a danger for preservation of religion in combination of religious and secular ideas with condition of abdication the first in favor of second. Also, the author highlights that globalization of religious conscience is a natural process, a feature of contemporary stage of religion evolution within the framework of globalization processes.
Pchelkina D. - The method of interpretation in the social and humanitarian knowledge pp. 69-93


Abstract: The subject of the research is scientific historiography of the problem associated with the use of the method in the interpretation of social and humanitarian knowledge. Particular attention is paid to the different views on the interpretation in the general scientific understanding in the literature, semiotics, art theory. The method of interpretation draws attention to the fact that, being recognized by the scientific method, it contains a special kind of a subjective component. The problem of interpretation is directly related to the semantic system. Particularly noteworthy polysemantic system. The use of interpretation in their area requires special scientific procedures.
Samokhin K.V. - Traditional society as the concept of modernization paradigm pp. 69-80


Abstract: The object of this research is the concept “traditional society” as an element of modernization theory. The subject area is justified by the difference in interpretations of the aforementioned concept, primarily, depending on the period of establishment of the modernization paradigm. The relevance of this research is defined by ambiguity of the notion of “modernization”, which complicates the definitions of the main terms of modernization discourse. The author analyzes and compares the theoretical constructs of the Western and Russian scholars regarding the stated concept at different stages of development of the modernization theory. Attention is turned to the interconditionality of interpretations of the traditional society in Western and Russian humanitarian sciences. In methodological aspect, the author identifies modernization in classical variant – as the transition from traditional society to modern, from agrarian to industrial. The conclusion is made about the socioeconomic determinism of outlooks of the first developers of modernization paradigm. In examination of the views of the Western and Russian researchers, the author highlights that the most productive in reference to the definition of “traditional society” consists in a comprehensive approach, which suggests its characteristics in all spheres of live of the society. The author also proposes the original vision of the concept of “traditional society”, as well as its main peculiarities.
Sitnikova A.A. - On the Problem of Research Methodology of Culture as a Socio-Anthropological System pp. 75-100


Abstract: The research subject of this article is the methodological approaches to the analysis of culture as a socio-anthropological system. Thus, culture is the subject of the complex social cognition. This study presents an analysis of the methodology of cultural studies at the present stage of science advancement: the author of the article examines the current classification of cultural research methods, offers her own classification depending on the role and importance of practical cultural research in obtaining knowledge about culture and defines the place of the study of cultural concepts in the offered system of methods. In her research Sitnikova focuses on establisign the scientific rationale for the synthetic methodology in cultural research from the point of view of the socio-anthropological perspective.The main research method used by the author is the analytical and critical review of existing approaches, concepts and methodologies. Sitnikova offers her classification of methodological approaches and substantiates the most effective methodological strategies. The main conclusions of the study: 1) Theoretical methods are aimed at the development of the categorical apparatus of cultural studies. Theoretical methods are designed to build cultural studies as a science in the image of a logical system of natural sciences. 2) Applied methods are devoted to the study of certain cultural phenomena selected by a researcher. Applied methods of cultural studies are used when the problem can be solved by the methods of related humanities. Applied methods of cultural research include field expedition, opinion surveys, psychological experiments, philosophical and art historical analysis, philological text analysis, modeling of transformative cultural practices. 3) Synthetic methods for studying culture as a socio-anthropological system imply a specific structure of cultural researсh where applied research is necessarily accompanied by theoretical knowledge. The main feature of the synthetic methods of cultural research is to study culture for the purpose of learning culture of our time. Synthetic methods of cultural research include functional analysis of culture, structural analysis of culture, hermeneutics and linguoculturological analysis.
Astasheva M.V. - Historiographical review of studies on the regional cultural identity pp. 75-83


Abstract: The subject of study is the complex of publications of current research on the issue of regional cultural identity. Discusses some scientific articles, where this problem the most comprehensive. The aim of the article is a historiographical review of research on new regionalism, the new social practices of identification and identity. On the basis of historiographical review in the future is expected to develop effective strategies to address the methodological processes of regional identity and self-identification in the Krasnoyarsk Territory. The main focus of research is concentrated in the context of social constructivism.Research Methodology - a critical analysis of scientific literature devoted to regional identity and self-identification. Allocated significant ideas and methods of modern scientific modeling processes characteristic of the new regionalism.
Bukova M.I. - Some Aspects of the Theories of Social Values pp. 78-89


Abstract: The subject of research is genesis of the theory of social values. The author pays special attention to a place of a problem of values in social philosophy, considers some aspects of an axiology. The theory of social values, according to the author, appears during an era of Antiquity and reaches a certain culmination in concepts of representatives of neokantian school who created culture philosophy as philosophy of values. Paying special attention to consideration of the theory of social values in Wilhelm Windelband's, Heinrich Rickert's and Nicolai Hartmann's works, objective and idealistic character of their theory of social values is emphasized. However in concepts of a neokantianstvo concepts of values were developed most deeply and originally. The methodology of research is connected with application of a comparative-historical way of research. The categorial and conceptual analysis of values is applied, the dialectic principle of unity of historical and logical development is used. Novelty of research is that the theory of social values is considered by means of interdisciplinary approach where conceptual and methodological opportunities of various branches of social knowledge unite: philosophies, anthropology, cultural science. The main conclusion is connected with that the principle of unity of sociocultural space and values is actual and demanded for modern Russian outlook, for development of technologies of formation of positive Russian cultural identity.
Lazutkina E.V. - Social consciousness and public opinion: associativa experiment among students of Siberian Federal University pp. 80-112


Abstract: Subject of research - current state of public consciousness. With the application of methods, first of all, with the help of the association experiment as described Nazarov and Sokolova, explores the hidden meaning of "elite" among modern students of Siberian Federal University. Conducted extensive research associates the word "elite", the results of applied research systematized, summarized in tables and diagrams. The study humanities students. In the long term objective is planned to expand the space to include materials analysis results among students of technical, engineering, math and science areas of higher education.
Starko E.A. - Analysis of Theoretical Essays of Fredric Jameson in his book 'Postmodernism, or, The Cultural Logic of Late Capitalism' pp. 80-92


Abstract: Fredric Jameson has developed a complete methodological framework of the various scientific fields that are able to synthesize together. The purpose of the present research is to discover whether his  theory is applicable to the study of other cultural phenomena. In his research Starko analyzes the content of the collection of works by Fredric Jameson 'Postmodernism, or, The Cultural Logic of Late Capitalism' (1991) and the article 'Nostalgia for the Present' which has never been translated into English, in order to discover new ways to study popular culture. The results may help to understand the complex dynamic processes taking place in today's world.The main research method used by the author of the article is the comparative historical analysis of the intellectual biography of Fredric Jameson as well as the descriptive review of his theory based on the translation of several articles of Fredric Jameson made by the researcher himself. In his book Fredric Jameson has come to the conclusion that all new films will some day become the allegory of their own expression in the form of the synthesis of nostalgia and some new tendency. However, this creates another problem - artistic language and true historicity will coincide very rarely in the future. Nevertheless, despite the weakening of historicity, the past still remains tempting for a modern human and therefore the nostalgia methods are still being used actively in popular culture and different kinds of commercial art.  
Nozdrenko E.A. - Creation of Actual Demand for Cultural Entertainment Through Advertising Media pp. 81-100


Abstract: In the conditions of development of market economy the cultural and leisure sphere has to not only choose, but also itself to predict the perspective directions of the development. Mechanisms of such forecasting have the difficult structure connected with the main line of cultural policy. As the goal-setting of cultural and leisure activity is connected with the organization of leisure in the socially significant purposes, and need to carry out the qualified work on formation of actual demand for this type of free time is obvious today. The question of the qualified advance of a cultural product is rather problem today. One of the reasons (it is also a question of marketing) is the lack of the demanded cultural product directed on satisfaction and development of cultural requirements and interests of the personality. The second reason is connected with misunderstanding (more often ignorance) technologies of effective advance of this type of a product which is caused by specifics of the branch of cultural and leisure activity the organization of leisure within which, in turn, has the humanistic, culturological and developing character. The main method of research is the conceptual analysis of advertizing as the integrated marketing communication and specifics of advertizing in relation to cultural and leisure activity. The review of actual expert and information sources, critical consideration of the points of view and approaches existing in the academic science was applied. The major role in effective realization of idea of formation of actual demand for cultural leisure is occupied by various informative convincing technologies of advance. Modern advertizing is not only reflection of culture of society, but also itself is capable to participate in formation of this culture, including culture of consumption considerably. Advertizing promotes socialization of the person by means of broadcast of samples and norms via mechanisms of mass communication within which society realizes technological ways of production of social values. Professional approach to advance of a product of cultural and leisure activity and his consumer as persons, leads to awareness of need of application of new communicative technologies (advertizing, PR, etc.), capable to meet the requirements of modern society and: 1) to form actual demand for this type of spiritual production; 2) to create new needs of the personality, qualitatively influencing and defining spiritual and cultural life of society.
Fil'ko A. - The concept of "visual image of the city" and its methods of study pp. 94-108


Abstract: In reviewing studies of the visual image of the city following the example of Pirogov identified four research paradigms: naturalist, structuralist, constructivist and phenomenological. In this study, the most interesting structuralist paradigm, rather semiotic structuralism, as the city is featured as text readable residents and visitors. In connection with the appeal to visual signs of city system within semiotics approach, sees important to consider concept of a visual image of the city. The subject of the research is the concepts, approaches, models of research of a visual image of the city. Modern social and the humanities saved up the sufficient experience connected with methodology and a technique of research of a visual image of the city. Synthesis of this experience, allocation of key problems, the critical analysis will allow to find effective methodology for the analysis of visual images of the concrete Russian and world cities. The main method of research - the historiographic description, the critical analysis of domestic and foreign research literature. The method of allocation of key concepts, estimated judgments connected with researches of the modern cities is applied. By consideration of researches of a visual image of the city by Pirogov's example four paradigms of researches were allocated: naturalistic, structuralist, constructivist and phenomenological. Within this research the structuralist paradigm, to be exact semiotics structuralism as the city appears as the text which is read out by inhabitants and guests here is most interesting.
Libakova N.M. - Social and Psychological Peculiarities of Formation of Gender Roles of Russian Students (Results of the Association Experiment) pp. 101-134


Abstract: In research by means of associative experiment the modern understanding of semantic filling of the category "gender" in Krasnoyarsk student's subculture comes to light. As a result, based on results of the conducted researches, the image of the modern woman made of representations of modern Krasnoyarsk students about "female" and "man's" is simulated. "Man's" in this case it is considered as contrast through which understanding of the contents, moving by contradiction, it is possible to reveal additional characteristics of a female gender. Scientific research of social and psychological features of formation of gender images in the student's environment allows to predict some sociocultural processes in modern Russian society in the range of 10-15 years as during this period present students will become the active actors and creators defining social dynamics. The main method of research - associative experiment by Sokolov and Nazarov's technique. The obtained empirical data were generalized, and built in a graphic form. Generalization and interpretation of the received results allowed to draw certain conclusions about a tendency of formation of a gender female image in the modern student's environment. Specifics of a social and psychological image of a female gender at the end of XIX – the beginning of the XX century consist in the Russian society available many-sided images (options of a female gender) in which the corporality and spirituality dialectically coexist, various measure of a ratio carnal and spiritual – "a flesh spiritualizing" and "embodiment of the Spirit" is shown. Once again we will emphasize that the gender (a social floor) is result of interaction of various cultural and social institutes. Based on the analysis of data of the associative experiment made among representatives of Krasnoyarsk student's youth it is possible to conclude the following: in modern Russian society in the youth and student's environment the female gender which peculiar feature is the corporality dominant is formed.
Roslyakova V.A. - Social communication through cinema and the analysis of color in the film of B. Bertolucci pp. 109-137


Abstract: On a material of philosophical and cinematographic art analysis of "The Conformist" is defined mechanism of action of color: 1) found that the color does not cease to have effect on the material, index, summative-iconic and integrated-cinematographic iconic status; 2) it proved that the artistic idea of the film is formulated with the help of color images, and visualized key ideological aspects of the movie, "the image of normality" and "identity" (brown / gray), the "image of the otherness" and "being different" (blue / blue)
Avdeeva Y.N. - Theoretical and methodological foundations of social and cultural projection pp. 138-149


Abstract: The purpose of this study is the identification of the specifics of the sociocultural design for further socio-cultural research in the areas of compact residence of the indigenous peoples of the North, Siberia and the Far East. The article is a theoretical introduction to this perspective. The relevance of the research associated with the need for intensive development of the Arctic and northern areas of the Russian Federation. Socio-cultural design in these areas can not only improve the quality of life of the indigenous population, but also to make a new factor, post-industrial employment in the Russian Arctic.
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