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Trends and management
Reference:
Glushchenko V.V., Glushchenko I.I., Kozyrev V.A.
The marketing approach in innovation governing within postindustrial education
// Trends and management.
2016. № 3.
P. 303-313.
DOI: 10.7256/2454-0730.2016.3.20367 URL: https://en.nbpublish.com/library_read_article.php?id=20367
Маркетинговый подход в управлении инновациями в постиндустриальном образовании
Glushchenko Valeriy Vladimirovich
ORCID: 0000-0003-1324-9326
Doctor of Technical Science
Professor, Project Activity Center, Moscow Polytechnic University
107564, Russia, 1-Ya grazhdanskaya oblast', g. 1-Ya grazhdanskaya, ul. Obraztsova, 9, of. 1
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glu-valery@yandex.ru
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Glushchenko Irina Ivanovna
Doctor of Economics
professor of the Department of Accounting and Statistics at Russian State Social University
129226, Russia, Moscow, Wilhelm Pieck's str. 4, bld. 1
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prepodavatel-gii@mail.ru
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Kozyrev Valentin Aleksandrovich
Doctor of Technical Science
Professor, the department of Management and Human Resource Management Moscow State University of Railway Engineering
127994, Russia, Moscow, Obraztsova Street 9, building #9, office #1
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miit_menagment@mail.ru
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DOI: 10.7256/2454-0730.2016.3.20367
Received:
12-09-2016
Published:
22-10-2016
Abstract:
The subject of this research is the formation of the paradigm and philosophy of marketing approach in innovations within postindustrial education in the interests of increasing quality of the higher professional education. The object of this research is the innovations in the postindustrial higher professional education. The relevance of this work is defined by the fact that there are new emerging trends of postindustrial development in Russian education. This requires new approaches towards innovation governing in postindustrial education. The goal of this article is to formulate a paradigm of marketing approach towards innovations in postindustrial education. The scientific novelty consists in the fact that authors examine the content and specificity of the impact of the scientific-technical and socioeconomic processes upon education, and formulate the marketing approach for the purpose of increasing quality of education in the conditions of intensive postindustrial development of information technologies.
Keywords:
marketing, education, innovation, information, quality, business, state, society, professor, student
References
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