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The conditions of political mobilization in the Internet
Sharapov Robert Il'darovich

Post-graduate student, the department of Political Science, Kazan Federal University

420059, Russia, the Republic of Tatarstan, Kazan, H. Taktasha Street 117

robertsharapov@mail.ru

Abstract.

The subject of this research is the combination of stringent conditions for implementation of the successful political mobilization in the Internet. The relevance of this work is justified by the sustainable increase in the number of attempt of using the political mobilization technologies in the Internet. The previous research on efficiency of using the Internet platforms for the purpose of agitation during the period of electoral campaign into the State Duma of the Russian Federation in 2016 demonstrated that at the present time the representatives of the Russian parties confirm the possibility of agitation of the voters within the online environment. The effective realization of the offline political mobilization requires fulfilling a number of conditions, among which the author highlights the level of democratic freedom of the society, level of relative deprivation of civil society, as well as presence of a unifying idea and precise organizational strategy. The goal of the article consists in discovering whether these requirements vary in realization of the political mobilization within the online environment. The work is first to determine and classify the conditions necessary for organization of political mobilization in the Internet, as well as esteem if they are suitable for the Russian society. In the author’s opinion, only part of the essential conditions is currently fulfilled in Russia, thus the political mobilization in the Runet cannot be effective for the civil society overall at the present stage.

Keywords: opinion leaders, Internet, political information, deprivation, authoritarianism, democracy, political mobilization, social networking, interactivity, audience coverage

DOI:

10.25136/2409-7144.2017.10.22073

Article was received:

16-04-2017


Review date:

21-02-2017


Publish date:

17-11-2017


This article written in Russian. You can find full text of article in Russian here .

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