Статья 'Современные трансформации: от язычества к (пост)неоязычеству (на примере гламурного социального) ' - журнал 'Социодинамика' - NotaBene.ru
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Modern transformations: from Paganism to Neopaganism (on the example of glamour social)

Iakovleva Elena

professor of the Department of Philosophy and Socio-Political Disciplines at Institute of Economics, Management and Law (Kazan)

420111, Russia, respublika Tatarstan, g. Kazan', ul. Moskovskaya, 42

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This research is focused on the glamour social, which contains the features of polytheistic beliefs and can be characterized as Neopaganism. Among the features of polytheistic system of the glamour can be named the existence of an extensive system of gods/goddesses, idolatry, animism, animal worship, fetishism, magic and shaman practices that escalate its key ideas – the beauty, youth, and wealth. Adherence to the glamour fashionable trends leads to the state of liminality as the transition, where the final goal is vague and constantly regenerates. Sacralization of the glamour and its hidden consumerist tactics produce a special modus of numinosity, in which manifests the superficial aesthetics and desire to possess the constantly changing glamour attributes rather than person’s spirituality. This article is first to examine the glamour as manifestation of a new modus of polytheistic belief – Neopaganism. Fluctuation of the ideas of glamour ideology in form of the beauty, youth and wealth lead to the transformation of faith and Paganism itself, which becomes flowing and ephemeral. The conclusions of this research can be applied in further examination of the glamour as a phenomenon within existence of the social.

Keywords: totemism, animal worship, animism, fetishism, liminality, idolatry, Neopaganism, glamour, magic/shaman practices, numinosity
This article written in Russian. You can find full text of article in Russian here .

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