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Law and Politics
Reference:
Markovich, A.M.
Civil law aspects of correlation of the
terms “advertisement” and “advertisement activity”
// Law and Politics.
2010. № 10.
URL: https://en.nbpublish.com/library_read_article.php?id=51364
Markovich, A.M. Civil law aspects of correlation of the
terms “advertisement” and “advertisement activity”
Abstract:
This article is devoted to the key scientifi c points of view
on advertisement and advertisement activities, the author
compares legislative norms, regulating this type of activity,
formulates the defi nition of advertisement.
Keywords:
jurisprudence, advertisement, activity, entrepreneurial, information, advertisement producer, advertisement distributor, communication, strategy, publicity.
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