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Functioning of the Expanded Metaphor in Modern Press
Bykova Liudmila

PhD in Philology

associate professor of the Department of the German Language at Surgut State University

628403, Russia, Khanty-Mansiisk autonomous district, Surgut, Lenin's str., 1, room No. 320

LVBykova@yandex.ru
Другие публикации этого автора
 

 
Tadzhibova Aksana

PhD in Philology

Associate Professor of the Department of Linguistics and Translation Studies at Surgut State University

628400, Russia, Khanty-Mansiiskii avtonomnyi okrug, g. Surgut, ul. Lenina, 1, kab. 315

tadz1978@mail.ru

Abstract.

The subject of the research is the modern Russian and German press that contains examples of the use of expanded metaphors. Cognitive metaphors are actively used by journalists to perform one of the main functions of press, to influence the reader and develop the public opinion. The object of the research is the peculiarities of functioning of expanded metaphoric models. The aim of the research is to give a definition of what metaphoric models are the most productive in analytical newspapers in German and Russian. Having used the random sampling technique, the authors have selected Russian and German online publications that contain one or several expanded metaphoric models. The results of the research demonstrate that military, morbial, game and criminal metaphoric models are the most productive in press. The authors demonstrate text-forming features of a metaphor. The use of several sources of metaphoric modelling in a journalistic text increases its visualizatino features and makes it panoramic and understandable for readers. 
 

Keywords: criminal metaphor, military metaphor, morbial metaphor, expanded metaphor, cognitiv metaphor, press, metaphoric model, metaphor, German, Russian

DOI:

10.25136/2409-8698.2018.4.27816

Article was received:

27-10-2018


Review date:

31-10-2018


Publish date:

02-11-2018


This article written in Russian. You can find full text of article in Russian here .

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