по
Journal Menu
> Issues > Rubrics > About journal > Authors > About the Journal > Requirements for publication > Editorial collegium > Peer-review process > Policy of publication. Aims & Scope. > Article retraction > Ethics > Copyright & Licensing Policy > Digital archiving policy > Open Access Policy > Open access publishing costs > Article Identification Policy > Plagiarism check policy > Editorial Board
Journals in science databases
About the Journal

В погоне за двумя зайцами поймай обоих сразу!
34 журнала издательства NOTA BENE входят одновременно и в ERIH PLUS, и в перечень изданий ВАК
При необходимости автору может быть предоставлена услуга срочной или сверхсрочной публикации!
MAIN PAGE > Back to contents
Interrelation of marketing and innovations in realization of market orientation of the organization
Bozhuk Svetlana Gennad'evna

Doctor of Economics

Professor, Higher School of Domestic and Foreign Trade, Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University

195251, Russia, g. Saint Petersburg, ul. Politekhnicheskaya, 29, of. 312

bojuk.svetlana@yandex.ru
Pletneva Natal'ya Aleksandrovna

PhD in Economics

Docent, Higher School of Domestic and Foreign Trade, Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University

195251, Russia, g. Saint Petersburg, ul. Politekhnicheskaya, 29, of. 312

gvozdok@yandex.ru
Evdokimov Konstantin Vladimirovich

PhD in Economics

Docent, the department of Professional Certification and Implementation of Innovations, Saint Petersburg State Agrarian University

196601, Russia, g. Saint Petersburg, shosse Peterburgskoe, 2, of. -

ekvmanager@mail.ru

Abstract.

The aim of this research is to analyze the results of realizing the market-oriented concept in Russian automotive market and to determine the impact of marketing on its development. M. Porter and R. Grant's model of competitive forces was used to assess the prospects for changing the situation and the main moving forces determining the state of the automotive market. The research revealed that the impact of complementary goods and services: fuel (energy sources), car insurance, car loans, parking, maintenance and repair services is the main moving force in the automotive market. The car manufacturers should build their market orientation on the balance between innovation and marketing competences. As the main research method, the research employs the method of analysis and comparison of statistical reports and analytical articles, characterizing the state of markets for electric and hybrid automobiles in separate countries and the world as a whole, as well as previous studies by the authors. The novelty of this study consists in the approach to assessing the success of the market orientation of the car manufacturers in the field of marketing competencies based on criteria: information support, level of service and infrastructure development, the reputation of the manufacturer, the level of the model's popularity using the methodology for calculating single and integral competitiveness indicators.

Keywords: Competitiveness indicators, Value of innovation, concept of market orientation, Russian car industry, market of electric cars, ecological innovations, Ecomarketing, Key characteristics of the market, Balance of competences, ELLADA

DOI:

10.25136/2409-8647.2018.4.23424

Article was received:

12-07-2017


Review date:

19-07-2017


Publish date:

09-01-2019


This article written in Russian. You can find full text of article in Russian here .

References
1.
Avtomobil'nyi rynok Rossii i SNG. Obzor otrasli. Fevral' 2017 goda. – [Elektronnyi resurs].-Rezhim dostupa: http://www.ey.com/ru/ru/industries/automotive/ey-russia-automotive-survey-2017 (Data obrashcheniya: 16.06.17)
2.
Bozhuk S.G., Pletneva N.A., Evdokimov K.V. Vliyanie ekologicheskikh innovatsii na predpochteniya potrebitelei na primere avtomobil'nogo rynka Rossii// Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava.-№3.-2017. – C. 96-109.
3.
Bozhuk S.G., Pletneva N.A. Vliyanie ekologicheskikh i sotsial'nykh initsiativ kompanii na formirovanie potrebitel'skoi loyal'nosti// Prakticheskii marketing. – 2017.-№2-1 (240).-C.11-18
4.
Evdokimov K.V. Osnovnye etapy evolyutsii teorii predprinimatel'stva. //Ekonomika i upravlenie.-2011.-№ 6 (68). – S 21-24.
5.
Informatsionnyi portal Za rulem. – [Elektronnyi resurs].-Rezhim dostupa: https://www.zr.ru/content/news/656859-kakie-faktory-vliyayut-na-vybor-avtomobilya/ (Data obrashcheniya: 16.06.17)
6.
Informatsionnyi portal E-Vesti. – [Elektronnyi resurs].-Rezhim dostupa: http://www.e-vesti.ru/ru (Data obrashcheniya: 16.06.17)
7.
Informatsionnyi portal Sleantechnica.com. – [Elektronnyi resurs].-Rezhim dostupa: https://cleantechnica.com /2017/05/17/ us-doe-plug-electric-vehicles-captured-23-5-share-norways-total-auto-market-2016/ – Yaz. angl. (Data obrashcheniya: 16.06.17)
8.
Informatsionnyi portal Gudok.ru. – [Elektronnyi resurs].-Rezhim dostupa: http://www.gudok.ru/news/infrastructure/?ID=1350790 (Data obrashcheniya: 16.06.17)
9.
Informatsionnyi portal Hightech. – [Elektronnyi resurs].-Rezhim dostupa: https://hightech.fm/2017/05/20/plenty. (Data obrashcheniya: 16.06.17)
10.
Informatsionnyi portal Osoko.ru – [Elektronnyi resurs].-Rezhim dostupa: http://osoko.ru (Data obrashcheniya: 16.06.17)
11.
Informatsionnyi portal VistaNews.ru – [Elektronnyi resurs].-Rezhim dostupa: https://vistanews.ru/society/103058 (Data obrashcheniya: 16.06.17)
12.
Lamben Zh.-Zh. Menedzhment, orientirovannyi na rynok/ Perevod s angliiskogo pod red. V.B.Kolchanova. – SPb.: Piter, 2004. – S. 95
13.
Osnovnye tendentsii razvitiya mirovogo rynka nefti do 2030 goda. – [Elektronnyi resurs].-Rezhim dostupa: http://www.lukoil.ru/FileSystem/PressCenter/78821.pdf (Data obrashcheniya: 16.06.17)
14.
Ofitsial'nyi sait Lexus. – [Elektronnyi resurs].-Rezhim dostupa: http://kampaania.lexus.ee/newsletter/2011-11/ru/05.html (Data obrashcheniya: 16.06.17)
15.
Pletneva N.A., Evdokimov K.V. Biznes-model' proekta mezhregional'nogo vzaimodeistviya na rynke ekologicheskikh produktov pitaniya. // Upravlencheskoe konsul'tirovanie. – 2015.-№ 8 (80). – S. 85-97.
16.
Khvorykh G. Povedenie pokupatelya avtomobilya. Kto kogo otsenivaet? – [Elektronnyi resurs].-Rezhim dostupa: www.AutoMarketolog.ru (Data obrashcheniya: 16.06.17)
17.
UBS electric car price parity 2018. – [Elektronnyi resurs].-Rezhim dostupa: http://gas2.org/2017/05/20/ubs-electric-car-price-parity-2018-tesla-make-money-model-3/ svobodnyi. – Zaglavie s ekrana. – Yaz. angl. (Data obrashcheniya: 16.06.17)
Link to this article

You can simply select and copy link from below text field.


Other our sites:
Official Website of NOTA BENE / Aurora Group s.r.o.
"History Illustrated" Website