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Conceptual aspects of creation of programs of corporate culture for an organization
Shindyapin Roman Aleksandrovich

Magister, Moscow Witte University, chair of management and marketing

Room 313, 12 building 1, 2nd Kozhukhovsky Proezd street, Moscow, Russia, 115432

roman6877@yandex.ru

Abstract.

The article analyzes issues of managing corporate culture. The aim of the article is to realign the theoretical basis for creation of programs of corporate culture for an organization. The subject of analysis is corporate culture of an organization. The object of the analysis is social and economic relations that form in the process of elaboration of corporate culture. The author focuses special attention on widening and broadening the theoretical and methodical basis for working out a more constructive complex of events aimed at developing corporative culture as a condition for successful activity of companies.
The methods used by the author are analysis of publications devoted to corporate culture, as well as detecting, on this basis, of conceptual and structural aspects of working out such programs.
The conclusions made by the author are that corporate culture creates a foundation for internal and external relations within the organization. Corporative culture of an organization plays the determining role for the creation of stable social relations in this organization, which is a condition of a successful functioning of the organization and a creative evolution of its employees. Thus, formation of a corporate culture is an important sphere of managing activity in the conditions of an innovations-oriented market economy.
The novelty of the article and its practical significance is a possibility of using its conclusions and recommendations for stimulation of companies’ corporate culture. The practical results of the author’s research can be used in the activity of enterprises of various branches for working out their own principles and the main directions of development of an enterprise’s corporate culture.

Keywords: psychology, society, structure, company, corporate culture, model, managing, management, organization, communication

DOI:

10.7256/2409-8647.2015.2.15387

Article was received:

01-06-2015


Review date:

02-06-2015


Publish date:

02-06-2015


This article written in Russian. You can find full text of article in Russian here .

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