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Evaluating the System of Franchise Merchandising
Alekseev Igor' Vladimirovich

graduate student, Moscow Witte University

115432, Russia, Moscow, pr-d 2-oy Kozhukhovskiy, 12, of. 313

rznpost@mail.ru
Другие публикации этого автора
 

 

Abstract.

In the offered article the evaluation of the enterprises functioning in the sphere of franchizing and in the conditions of promotion of the concept of the partnership directing the efforts to deduction of attention of exclusively financially active part of the population, but not on the ordinary consumer – the natural person is carried out. In this aspect, according to the author, all complexity of process of advance of a franchasing product is concluded.The purpose of this article is the assessment of the Russian market of franchizing regarding advance of a franchasing product. Tasks are directed on research of the mechanism of advance of a franchasing product.Research method in this article is the economic analysis of activity of the franchasing enterprises advancing concepts of partnership.The main conclusions of the author are that the Russian market of franchizing possesses high potential to growth. Mechanisms of its advance are specific and every year become complicated in connection with competition growth. When developing strategy of expansion of a partner network, the head office needs to consider features of the market of franchizing on the branch and to plan optimum budgets which answer their set strategic tasks.Novelty of article is that in it the assessment of the Russian market of franchizing regarding advance of a franchasing product is given, and also attempts of research of the mechanism of its advance are made.

Keywords: market, franchisor, franchisee, franchise agreement, franchise, franchise business, mechanism, product, evaluation, estimates, Internet

DOI:

10.7256/2409-8647.2015.3.15119

Article was received:

25-04-2015


Review date:

26-04-2015


Publish date:

12-08-2015


This article written in Russian. You can find full text of article in Russian here .

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