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Culture and Art
Reference:
M.I. Zhabskiy, K.A. Tarasov
Competitive ability of Russian cinema in
the social and cultural perspective
// Culture and Art.
2013. № 3.
P. 267-279.
URL: https://en.nbpublish.com/library_read_article.php?id=62827
M.I. Zhabskiy, K.A. Tarasov Competitive ability of Russian cinema in
the social and cultural perspective
Abstract:
a mere 15% of Russia’s cinema cash
box is the evidence that Russian theater cinema
lacks the social and cultural significance
to be popular with the society. However, the
tradition of Russian cinema, the defining mentality
and culture of the potential audience in
Russia gives hope to expand to broader horizons.
“Rationalized directorship” of cinema as
social and cultural drama must be established
within the national cinema policies. Mass audience
shows the cinematographers three possible
ways of approach. The preferred path is
supporting the faithful followers of the Russian
cinema, its “loyal” audience. The dialogue
between them and the interested cinematographers
would seem to be the best way to find
optimal middle ground between Hollywood
and producer-oriented cinema, and the more
traditional director’s cinema in developing of
Russian cinema culture.
Keywords:
culturology, relevance of Russian cinema, Hollywood, the “loyal” and the “lost” audience, influence of cinema, options in modern cinema, national cinema policy.
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References
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