Abstract: The subject of this article is the analysis of methodological aspects of the study of images of architectural heritage in the cultural space of the city. The object of the study is the architectural environment of the city as part of the architectural heritage. The author examines in detail such aspects of the topic as the influence of heritage on the positive image of the territory, the essence of the image and figurative characteristics of the city, factors of perception of urban space, directions of development of the architectural environment of the city, analysis of the figurative characteristics of the city, the state of architectural heritage. Special attention is paid to the methodology of analyzing images of cultural heritage, classification of figurative characteristics, substantiation of a new approach to the analysis of the architectural environment of the city. A special contribution of the authors to the study of the topic is the substantiation of a new methodological construct in the study of the subject field of the influence of figurative characteristics of the architectural environment of the city on the preservation of its cultural heritage. The novelty of the research is the new application of the figurative-symbolic approach to the study of cultural heritage in the images of architecture. The main conclusions of the study are: the need for the formation of an architectural environment, as well as significant activities to actualize and popularize cultural heritage, the active inclusion of images of architectural heritage in the semiotic field of the cultural space of the city, increasing awareness of the value of the architectural environment on the part of citizens.