Abstract: The proposed work examines the media analysis of the modern creolized text of the media from the standpoint of classical hermeneutics of the German philosophers of the XVIII-XIX centuries and their modern followers. The aim of the author was to show the possibilities of interpreting a polycode media text using a hermeneutic approach, namely one of its leading methods – the hermeneutic circle. In connection with the study of the creolized media text, the author pays special attention to such a concept as a representative form of the object of interpretation, combining both linguistic and extralinguistic means of producing and perceiving meaning. The author analyzes both verbal and visual components of the media text from the standpoint of hermeneutics. The novelty of the research lies in the consideration of diametrically opposed points of view on the process of interpretation, from the "limitlessness" of the possibilities of this process to the complete denial of the idea itself to comprehend the meaning contained in the text, from the stimulation of newly emerging possibilities of interpretation in the form of not only verbal, but also extralinguistic means, which are so rich in the creolized media text, to nostalgia for the old "respectful" model of interpretation. The idea runs through the whole article that not only hermeneutics is the optimal basis for media analysis, but also the modern creolized media text is the best suited for the practical refraction of the principles of hermeneutics.