Abstract: The proposed article is devoted to the cases of using a frame in the header of a creolized media text. The aim of the work was to show cases of using a frame strategy using not only verbal, but also visual means. The analysis of media framing was carried out purposefully not on the entire array of articles, but only on the headline complex, since it was in it that creolization received its full embodiment. Special attention is paid directly to the term "frame" itself, its origin, and various definitions. The paper highlights the classification options of the frame, as well as the features of its use in the creolized media text on the examples of online issues of the magazine "Der Spiegel". The novelty of the research lies in the analysis of the frame strategy of the header complex of the creolized media text, as well as in an attempt to study and compare the polycode nature of the creolized media text with the frame structure. In addition, attention is paid to the structure of the frame and its practical implementation in the form of an obvious and hidden frame set. As a rule, the concepts of "frame" and "creolized media text" are studied separately from each other, although they have a lot in common, and therefore their comprehensive study has great prospects for media linguistics and journalism. In our opinion, special attention should be paid in the future to the use of framing strategies in order to manipulate the opinion of the target audience.