DOI: 10.25136/2409-8698.2024.4.70344

Abstract: In the 21st century, the need for the development of the glossy sector is increasing every day. The main object of the study is the image of female beauty in modern glossy magazines; the subject of the study is the formation of a stereotypical idea of beauty in modern mass media. The purpose of this article is to analyze the linguistic and visual representation of women in modern mass media (based on glossy magazines), as well as the features of the linguistic (linguistic and visual) construction of the image of a woman in modern discursive linguistics. In addition, when conducting this research, not only general scientific methods are used, such as comparison, description, classification, systematization, interpretation, analysis, classification, but also special linguistic methods for analyzing lexical-semantic groups: contextual and stylistic analysis of semantics, the method of psycholinguistic modeling, method of complex analysis. The scientific novelty of the study is due to the subject of the study and the lack of modern comparative studies in the field of the specific representation of the image of beauty in the media (in glossy magazines) for young women. During the study, the features of modern visual culture and mass media products were studied, the standards of beauty and the female image being a sociocultural phenomenon were described, the methods of applying various methodologies to the visual content of glossy magazines and digital analogues were analyzed, axiological pictures of the world in different cultures and social gender stereotypes were partially described, reflected in language, the representation and stereotyping of the beauty of the female image in modern mass media (based on glossy magazines) is analyzed and ways of stereotyping beauty in glossy magazines are identified, including the features of visual design and promotion of content personalization (recommendation technologies) in the modern glossy segment.

DOI: 10.7256/2454-0749.2024.1.69507

Abstract: Every year there is a rapid development of the media sphere, including its visual and discursive component, which contributes to the development of the "digital language" and the "language of television", the parallel development of YouTube journalism as a media phenomenon, which are evolving along with all the ongoing processes. Any language is susceptible to this, especially English, which is the most widespread and popular in the world. The study of linguistic issues of the language of television shows, the language of talk shows in line with the anthropological paradigm of modern linguistics in its broadest sense (issues of the functioning of language in various types of discourse, journalism and PR, media linguistics and political linguistics) and its central concepts such as the manipulative influence of language, linguistic personality, pragmalinguistics of language and text as part of it are an integral part of both the theory of language and the linguodidactic component of foreign language teaching (English as a foreign language). Taking into account the current conflicting political situation in the world, aggravated political and armed conflicts, the study of non-cooperative discourse in the media of English-language talk shows is certainly of scientific novelty. The main content of the research is concentrated around the analysis of the concepts of "non-cooperative discourse", "PR-discourse" from a linguistic point of view. Media linguistic analysis, discourse analysis, the method of multimodal text analysis, etc. are used as research methods. Results suggest that the concept of non-cooperative discourse is revealed (based on the material of English-language talk shows). Even so, the present study concludes that the approach is worthwhile and promising for further research.

DOI: 10.25136/2409-8698.2019.2.29074

Abstract: The subject of the research is foreign policy issues covered by China's political media discourse. The object of the research is China's political media discourse. The author of the article examines such aspects of the topicas 'analytical concept of China's political media discourse, structure and features' and 'discursive practices'. The main method used in the research is the analysis of media texts of news and analytical channels 《CCTV 中文国际》, 《CCTV 中文国际频道》 and 《深度国际》 browseable by the Russian audience on 'nettlesome' foreign policy issues. The researcher focuses on the issues related to the language development of such political discourses as 'American-Chinese Trade War of 2018' and 'USA's Withdrawal from a Treaty' in China's state media. Using the methods of qualitative and quantitative content-analysis, critical discourse analysis combined with methods of contextual political analysis, the author of the article analyzes essentual features of China's position in international relations. The main result of the research include description of peculiarities of discoursive practices in China's media. The concept of China's political media discourse covered in this article combined with interdisciplinary methodology cause the novelty of the research because there are the aspects that have never been a matter of complex research in Russian language studies so far. The author's special contribution to the analysis of political discourse is the discourse-analysis of untranslated analytical broadcasts of China's media. The author renews the problems of the political discourse and defines the main linguistic features of China's media texts (based on the examples of 《CCTV 中文国际》 channel).

DOI: 10.7256/2454-0641.2017.2.19282

Abstract: The rise of China and its turn to active foreign policy creates new challenges in international relations and world order. The paper considers various scenarios of economic and geopolitical growth of China till 2020 – 2030s, and the possible transformations of international relations in the context of the post-bipolar world order. The research subject is the Chinese factor in the construction of the new world order. The purpose of the study is to consider and formulate the prognoses of the ascend of China and analyze the geopolitical consequences of its rise including its possible impact on international relations (relations with the USA, Russia, Africa, countries of Central and Latin America). Based on the approaches of well-known Russian and Chinese sinologists, the author offers her critical analysis of the modern ideas about the role and the place of China in the processes of globalization and establishment of the new world order. The research methodology includes the system, structural-functional, comparative-political and cultural-civilizational approaches, and the methods of critical discourse analysis of Chinese mass media and observation. The methodology is based on the author’s method of complex discourse analysis combined with applied political analysis. The scientific novelty of the study consists in the fact that the author translates, comments, systematizes and introduces some resources of Chinese scholars, defining the formation of China’s foreign policy, in conjunction with their ideas about China’s role in the new world order; using critical discourse analysis and content-analysis, the author provides methodological analysis of the Chinese-language media in relation to China’s positioning itself as a rising state or a super-power. The author concludes that China is not interested in any confrontation or in any transformations of the world order. Xi Jinping’s foreign policy has taken aggressive forms with political content as an alternative to the Western concepts of development: realization of ambitious projects the Silk Road Economic Belt and the Maritime Silk Road proves it. The author believes, the development of the Eurasian direction would be an ideal variant for Russia.