Abstract: The resource provision of the implementation of company development strategies is one of the central management problems in competitive conditions, and is especially relevant in connection with the increasing dynamism of changes in the external environment. The cost approach to management, which focuses business on assessing the sustainability and success of development in the long term, pays special attention to the volume, quality and structure of financial resources for the implementation of the development program. At the same time, it is difficult to justify universal approaches and methods for optimizing the structure of resource support for strategic development. Therefore, in the article they are considered in relation to the specifics of a particular branch of trade. The use of up-to-date statistical data in combination with an analysis of general trends and features of financial and investment activity conditions allowed us to draw reasonable conclusions about the modern features of the formation of value growth resources of trade organizations. The research methodology includes a formal logical method, comparative analysis, statistical methods of quantitative data analysis, generalization and grouping. The results obtained demonstrate that the structure of strategic resources necessary to ensure the growth of the value of trading companies in the long term is dominated by own funds. Taking into account the specifics of the fixed capital of trade and the current dynamics of the Russian financial resources market, the conclusion is made about the limited importance of borrowed funds in financing the strategic growth of the business in this industry. Time constraints, the risky nature of financing, technological priorities and insufficient attention to strategic aspects of business value management determine the structure of resource provision for investment activities in trade. The topic discussed in this article will be of interest to researchers and specialists involved in the formation of strategies for the development of companies and the justification of their resource base in the context of analyzing the increase in the value of the business being implemented, taking into account the structure and risks of attracted external financing.