Abstract: Switching from trivial representations on society to the level of its theoretical comprehension, we inevitably face the question how to translate the structures that form society from pure abstractions into people’s living experience. This described problem is the key topic of this research. Teaching on individuation of the leading theoretician in this area C. R. Jung requires additional refinement taking into account remarks made by H. G. Gadamer regarding changes in the character of discourse that unfolded in Christianity. M. K. Mamardashvili demonstrates in his lectures how the verbal art may become the means of existing of truth and its realization. We not only describe, but simultaneously apply individuation as something that becomes a methodological key to comprehension of modern society. At the same time, it is necessary to shift reasoning on the concept of “individuation” from psychological plan to a broader ontological plan. The novelty of this research consists in individuation being the key factor in solution of the aforementioned problem. The main conclusion is that individuation can be the method for the development of forms of activity, cognition and reasoning, which ensuring the co-existence of a subject with other subjects and systems do not erase, but rather identify and produce the forms of its distinctness. The active development of existence by people becomes equally comparable with the standards of habitual experience and everyday perceptions. This can restore the logic of common sense, and thus, the reliable structures of practice.