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Publications of Bykova Liudmila
Litera, 2018-4
Bykova L., Tadzhibova A. - Functioning of the Expanded Metaphor in Modern Press pp. 125-137


Abstract: The subject of the research is the modern Russian and German press that contains examples of the use of expanded metaphors. Cognitive metaphors are actively used by journalists to perform one of the main functions of press, to influence the reader and develop the public opinion. The object of the research is the peculiarities of functioning of expanded metaphoric models. The aim of the research is to give a definition of what metaphoric models are the most productive in analytical newspapers in German and Russian. Having used the random sampling technique, the authors have selected Russian and German online publications that contain one or several expanded metaphoric models. The results of the research demonstrate that military, morbial, game and criminal metaphoric models are the most productive in press. The authors demonstrate text-forming features of a metaphor. The use of several sources of metaphoric modelling in a journalistic text increases its visualizatino features and makes it panoramic and understandable for readers.  
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