Abstract: In his article Ivko analyzes the method of market multipliers in estimating the value of a Russian company. Through his research Ivko gives an answer to the question whether this method is actually beneficial. The research involves the analysis of 46 Russian companies operating in 9 economic sectors. The author also touches upon opportunities and validity of applying multipliers of peer companies, advantages and disadvantages of that method. According to the researcher, there is enough ground to apply the method of peer company multipliers in case we want a fast estimation, or as an additional method to prove the company value that was calculated using other methods (revenue-based or cost-based). Through caculation and evaluation of the correlation coefficient for a number of economic sectors of the Russian Federation, the author defines a relationship between volatility of share price and volatility of price multipliers P/E and P/B and analyzes the force and direction of that relationship. The researcher also provides an evaluation of possibilities and validity of applying multipliers of regional peer companies to evaluating the Russian company values for the period since 2006 till 2016. The results of the research described in this article prove that the peer company method creates serious risks i evaluating the Russian company value which may result in an incorrect and very different from the 'expected by the market' company value. All economic sectors have their own history of development, structure specifics and particularities of price formation. To reduce the risk of using the multiplier method, it is necessary to carry out a preliminary regional analysis of the existing correlation and analyze volatility of share prices and indicators that reflect the results of the company's activity for the period. The calculations may then answer the question whether the multiplier method should be used and to what degree the results can be 'fair' and 'right' for the company.