Abstract: Fredric Jameson has developed a complete methodological framework of the various scientific fields that are able to synthesize together. The purpose of the present research is to discover whether his theory is applicable to the study of other cultural phenomena. In his research Starko analyzes the content of the collection of works by Fredric Jameson 'Postmodernism, or, The Cultural Logic of Late Capitalism' (1991) and the article 'Nostalgia for the Present' which has never been translated into English, in order to discover new ways to study popular culture. The results may help to understand the complex dynamic processes taking place in today's world. The main research method used by the author of the article is the comparative historical analysis of the intellectual biography of Fredric Jameson as well as the descriptive review of his theory based on the translation of several articles of Fredric Jameson made by the researcher himself. In his book Fredric Jameson has come to the conclusion that all new films will some day become the allegory of their own expression in the form of the synthesis of nostalgia and some new tendency. However, this creates another problem - artistic language and true historicity will coincide very rarely in the future. Nevertheless, despite the weakening of historicity, the past still remains tempting for a modern human and therefore the nostalgia methods are still being used actively in popular culture and different kinds of commercial art.