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Administrative and municipal law
Reference:
Bakradze Dmitry Gelarievich
Corporate Editions as a Tool of PR Activity of a Company
// Administrative and municipal law.
2011. № 7.
P. 67-70.
URL: https://en.nbpublish.com/library_read_article.php?id=58514
Bakradze Dmitry Gelarievich Corporate Editions as a Tool of PR Activity of a Company
Abstract:
The article is devoted to corporate editions as a special form of the company internal mass media. The author
provides the definition of the edition and describes its goals, tasks and contents as well as ways of functioning
as a PR tool. The author also analyzes the differences and similarities between corporate and traditional popular
editions.
Keywords:
PR, corporate publication, company internal mass media, publishable capital, image, telecommunication, corporation, advertising.
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