Дмитрий Бакрадзе

КОРПОРАТИВНОЕ ИЗДАНИЕ ДЛЯ ВНЕШНЕЙ АУДИТОРИИ КАК ИНСТРУМЕНТ PR

Киреева Елена Юрьевна

doi:10.7256/2454-0595.2012.1.5255


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Administrative and municipal law

Reference:

Kireeva E.Y. // Administrative and municipal law. 2012. № 1. DOI: 10.7256/2454-0595.2012.1.5255 URL: https://en.nbpublish.com/library_read_article.php?id=5255

Дмитрий Бакрадзе КОРПОРАТИВНОЕ ИЗДАНИЕ ДЛЯ ВНЕШНЕЙ АУДИТОРИИ КАК ИНСТРУМЕНТ PR

Kireeva Elena Yur'evna

Doctor of Law

Professor of the Department of Legal Regulation of Public Service at RANEPA

142984, Russia, g. Moscow, ul. Raduzhnaya, 23 kv.3

elena_kireeva02@mail.ru

Other publications by this author

Article was published in rubric "ADMINISTRATIVE AND MUNICIPAL LAW AND THE PROBLEMS OF INFORMATIZATION"

DOI:

10.7256/2454-0595.2012.1.5255

Received:

18-12-2011

Published:

1-1-2012

References

Spisok ispol'zovannoy literatury:

1. Agi U., Kemeron G., Olt F., Uilkoks D. Samoe glavnoe v PR / Per. s angl. – SPb., 2004.

2. Akopov A.I. Periodicheskie izdaniya. – Rostov-na-Donu, 1999.

3. Alekseev D.A. Korporativnoe izdanie v formirovanii imidzha regional'nogo VUZa: Diss… kand. filol. nauk. – SPb., 2005.

4. Blek S. Vvedenie v pablik rileyshinz. – Rostov-na-Donu, 1998.

5. Goryacheva A.Yu. Korporativnaya zhurnalistika. – M., 2008.

6. Dauling S. Reputaciya firmy. Sozdanie, upravlenie i ocenka effektivnosti. – M., 2003.

7. Dzhefkins F., Yadin D. Pablik rileyshinz / Per. s angl. pod red. B.L. Eremina. – M., 2003.

8. Kapitonov E.A., Kapitonov A.E. Korporativnaya kul'tura i PR. – M. – Rostov-na-Donu, 2003.

9. Krivonosov A.D. Korporativnoe izdanie v svete nauki o svyazyah s obschestvenno-st'yu // Peterburgskaya shkola PR: ot teorii k praktike. Vyp. 2 / Pod red. A.D. Krivonosova. – SPb., 2004.

10. Shishkina M.A. Pablik rileyshinz v sisteme social'nogo upravleniya. – SPb., 1999.

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