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Abstract: What makes the cultural ideals and people behavior change from time to time? Why fashion is conquering so many aspects of human life? How is the style being created inside fashion? All these questions are touched upon in the editor-in-chief ’s column. The author talks about an English economist Adam Smith who tried to analyze advertising as a social and anthropological phenomenon. Adam Smith also associated fashion with technological progress.

Keywords: psychology, cultural processes, fashion, custom, society, elite, beauty, clothes, imagination, art.

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Abstract: When working on his version of existential anthropology, Australian anthropologist Michael Jackson tries to combine anthropological research methods with the existentialism theory. He believes such an approach will allow to better understand human. Besides theoretical concepts, he also describes many examples from life of aborigines in Africa and Australia such as war, poverty, homelessness, unemployment, and etc. He analyzes their emotions and feelings about it from the point of view of anthropology. At the same time, Jackson looks at it from the humanistic point of view and with great compassion he describes their difficult life which makes those people see their recovery in occultism and sometimes even turn them into suicide bombers.

Keywords: psychology, existentialism, existence, natality, ‘second nature’, culture, situation, desperation, suicide bombers, occultism.

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Abstract: This article is an attempt to analyze a famous materialistic definition of the material, find out contradictions in well-known concepts and describe the author’s view of the relationship between the material and ideal. The author of the article tries to abstract away from well-known doctrines, concepts and definitions and look at the general philosophical issue through the method which is based primarily on psychopathological concepts. The author also describes what is different and what is common for soul and body.

Keywords: psychiatry psychic, material, somatic, ideal, definition of psyche, psyho-somatic relationship, definition of the material, illness and health, description of the psychic and somatic.

Abstract: Altered state of consciousness is caused by the brain function of adjustment to the environment. The purpose of this particular article is to view psychological peculiarities of personality negative transformation within the structure of altered states of consciousness. The article topicality is related to the fact that wrong interpretation of such states can be mistakenly regarded as personal or spiritual growth. Life conditions, psychotechnics, spiritual practices and yoga, trans methods and etc. can have both positive and negative impact on personality. External (social) personality is developed in the field of numerous dual forces which can destroy the inner harmony. Internal personality (essence, soul) is the whole and absolutely independent creature and it is always harmonious. Integral influence of social forces, nature and cosmos on human cannot be diagnosed so easily. Research of altered states expands our knowledge about the unity of individual and human consciousness.

Keywords: psychology, external personality, internal personality, altered state of consciousness, negative transformation, individual ego, personality reduction, personality expansion, possession, prettiness.

Abstract: Female homosexuality usually presents itself during the period of sexual maturity and caused by the Oedipus complex and difficulties during infanthood. The author of the article defines the two main factors causing female homosexuality: denial of heterosexual relationships due to the castration complex and attraction to a mother due to early fixations. Woman’s denial from heterosexual relations is the regression which actualizes the experience of early relations with a mother. Female homosexuality is archaic, ambivalent and intense. It actualizes specific behavioral patterns, fears and conflicts of early period of child’s development.

Keywords: psychology, homosexuality, libido, regress, fixation, disappointment, frustration, hostility, perversions, object relations.

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Abstract: The author of the article views joy and pleasure as the two different basic emotions. The author describes modern concepts of basic emotions. It is underlined that the majority of authors outlines one basic positive emotion, however, some authors call it pleasure and others call it joy. The author provides the results of empiric study of subjective emotions. It is shown that the majority of people (up to 70 % of cases) consider joy and pleasure to be different emotions. Pleasure is usually associated with bodily sensations (food and sex) while joy is associated with the feelings of truth, beauty and etc. It is proved that as two different emotions, joy and pleasure have most of the features of basic criteria as described by K Izard.

Keywords: psychology, emotions, positive emotions, basic emotions, joy, pleasure, feelings, emotional experience, everyday concepts, pleasure centers.

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Abstract: The article is devoted to the problems of training specialists for work with families raising a child with limited health capacities in the framework of professional training at a university. The author of the article makes an attempt to describe the contents of the discipline ‘Psychological and pedagogical work with families raising a child with limited health capacities’ and pays special attention at the problem of counseling assistance of such families.

Keywords: teaching, competence, approach, teaching, profession, consultation, help, family, up-bringing, child.

Abstract: The article is devoted to a very topical issue – psychoanalytical process aimed at formation of mature heterosexual male identity. Analysis of the problem of deformed male sexuality based on this particular clinical case raises a question about theoretical interpretation of the role of female identification in biosexual field of male identity. The main stress is made in the sphere of maternity representations as the basic predisposition for formation of intra-psychic female objects necessary for external interactions and building a relationship with a woman. The other aspect typical for unstable male sexuality is a specific complex of fears that changes in the process of psychotherapy. Important role in male sexuality is taken by the issue of homosexuality which central role is to defend from formation of Oedipus sexuality. Main instrument of psychotherapeutic process and the basis for theoretical conclusions is the interpretation of night dreams.

Keywords: psychology, psychoanalysis, identity, sexuality, homosexuality, night reams, interpretation, male, female, maternity.

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Abstract: The author describes how human attitude to animals change throughout history. It is shown that in many ways perception of animals is a social construct formed by cultural and historical epoch. Scientific concepts typical for this or that epoch have a great impact on formation of this construct. It is shown that interaction between animals and human can be viewed from the point of view of the main theoretical and methodological principles of social and psychological analysis.

Keywords: psychology, theory of social reality construction, social constructionism, dramatic interactionism, structural approach, social construct, cross-species interaction, human and animal, social and psychological analysis, interaction with animals.

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Abstract: The article describes psychotechnical approach to psychology. The author shows possibility of psychotechnical researches of psychologies, psychological practices, psychological theories, psychotechnics and psychotechnical reality in cultures. The author describes main concepts of psychotechnical analysis, definition of psychotechnical culture and formation of new psychotechnical cultures that are being developed as counter cultures and unfolded in communicative space in forms of variants of internal dialogues. The author also proves the possibility of creating psychotechnical psychology.

Keywords: psychology, psychotechnics, analysis, culture, counter culture, practice, theory, psyche, methodology, history.