Abstract: The author of the article analyzes a great Canadian sociologist and literary critic Marshall McLuhan’s views on literature (1911-1980). His researches of the forming influence of electric and electronic means of communication on human and society made him quite famous. The author of this article shows that an essential part of McLuhan’s esthetics and world of art as well as an importance stage in his formation and development as a literary critic and the theorist of communication still remains the literature of the American South – a so called ‘new critics’ approach. He had personal contacts with the ‘southern’ intellectuals and published is works in the ‘southern’ literary journals which helped McLuhan to assert himself and to make his name for the educational community.

Keywords: philology, philosophy, conservatism, literature, study of literature, tastes, myth, didacticism, critics, method.

DOI: 10.7256/2454-0749.2017.3.23461

Abstract: In her article Akaeva gives a complex characteristic of classical mechanics terminological system drawing on the material of the modern English language. An attempt is made to describe the corpus of classical mechanics terminological system as a fundamental terminological system on the basis of the elaborated criteria of differentiation of terminological systems verbalizing fundamental and applied knowledge. The author studies the correlation of the notions «terminology» and «terminological system», analyzes the peculiarities of terminological zones of classical and quantum mechanics as parts of physics. During the research the corpus of the Russian- and English-language classical mechanics terms of the total amount of 1350 units of each language taken by the method of continuous selection from special texts on the topic in question is analyzed. The following methods have been used during the research: the methods of contextual and component analysis, reconstruction of structural, word-formative and semantic models of the lexical units under study, and quantitative and statistical processing of data. As a result of the research the author comes to the conclusion that the corpus of the English- and Russian-language terms verbalizing scientific notions of classical mechanics is a separate terminological system, the constituent parts of which are closely interrelated and used for the formulation of laws, theories, theorems, rules, principles within the conception. Classical mechanics terminological system is mainly of fundamental character and has a number of general and particular features of terminological systems. The character of terminological system to a certain extent influences on the formed structural and semantic, as well as cognitive peculiarities of terminological units, on the selection of terminological elements in the process of terminological nomination and determines the specificity of use of terms in certain genres of scientific discourse.

Keywords: fundamental terminological system, terminological element, terminological zone, quantum mechanics, classical mechanics, terminological system, terminology, term, applied terminological system, nomination

DOI: 10.7256/2454-0749.2018.1.25477

Abstract: The subject of the research is the modes of teaching business English through literature pieces specifically related to a typical business environment, word stock and terminology. The purpose of this article is to describe the role of literary arts aimed at improving students’ language competences by providing them with the opportunity to acquire language and business skills through exploring fictional situations and future profession-related topics. The research methods include analysis and generalization of learner-centered teaching approaches, observation, questionnaire survey and empirical studies based on the complex interconnection of culture and literature. This article presents results of the research that involved 120 learners of the 3rd year of Plekhanov Russian University of Economics. The research involved a survey based on the authors' tailored literary extracts focusing on economic insights and linguistic features which proof the utmost importance and novelty of the theme under study. The results of the research demonstrate positive effect of reading and analyzing literature items which enhance language skills, develop critical and analytical thinking abilities to perceive economic thoughts of diverse generations and cultures. The authors conclude that learners, who have achieved a particular level in their professional sphere and master business English, find it encouraging not only to get acquainted with the literary heritage, but also share increased level of commitment in studying humanities.

Keywords: social and political context, business fiction, rethorical speech, business English, Ayn Rand, economics, literary works, economic issues, free market, capitalism