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Mass literature
Gurevich P.S. - Literature and Hypnoid Culture pp. 110-147


Abstract: Over the last decade many Western sociologists critisizing the capitast society have underlined the hypnotic nature of popular culture. Analyzing modern mass communications Gunther Anders, Theodor Adorno, Max Horkheimer, Raymond Bauer and other authors defne modern popular culture as the 'industry of dreams'. Radio broadcasting, cinema, television are viewed as gigantic channels reproducing illusions, spreading stereotypes of feelings and behavior and creating 'hypnoid culture' playing such an essential role in the modern civilization. The aforesaid researchers view art as the reservoir of secret symbols, illusionary signs and images but not reflection of the reality. At the end of the XXI century sociologists believed that new technologies would only deepend and expand human communication and democracy mechanisms. But today many philosophers are writing about a new totalitarianism threat, mass psychotic disorders and unpredicted fears that may lead to disastrous results. 
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