Статья 'Маркетинговые приемы как инструмент управления продвижением территориальных бизнес зон' - журнал 'Теоретическая и прикладная экономика' - NotaBene.ru
по
Journal Menu
> Issues > Rubrics > About journal > Authors > About the Journal > Requirements for publication > Editorial collegium > Peer-review process > Peer-review in 24 hours: How do we do it? > Policy of publication. Aims & Scope. > Article retraction > Ethics > Copyright & Licensing Policy > Publication in 72 hours: How do we do it? > Digital archiving policy > Open Access Policy > Open access publishing costs > Article Identification Policy > Plagiarism check policy > Editorial Board
Journals in science databases
About the Journal

Публикация за 72 часа - теперь это реальность!
При необходимости издательство предоставляет авторам услугу сверхсрочной полноценной публикации. Уже через 72 часа статья появляется в числе опубликованных на сайте издательства с DOI и номерами страниц.
По первому требованию предоставляем все подтверждающие публикацию документы!
MAIN PAGE > Back to contents
Theoretical and Applied Economics
Reference:

Marketing Acceptances as a Tool for Managing Promotion of Territorial Business Zones

Surilov Meir Nisonovich

assistant (post-graduate student) of the Department of State and Municipal Management at Plekhanov Russian University of Economics

115470, Russia, Moscow, str. Nagatinskaya Nab, 34, ap. 137

mosgorduma77@mail.ru
Другие публикации этого автора
 

 

DOI:

10.7256/2409-8647.2017.1.21990

Review date:

11-02-2017


Publish date:

15-04-2017


Abstract.

In his article Surilov emphasizes the need to develop marketing acceptances as a tool for managing and developing territories which can be called either depressive or stagnating. The object of the research is innovative business zones of the territories. The subject of the research is organizational and managerial development mechanisms of business zones using marketing acceptances for their promotion to the external environment. Investment attraction and capital investments on the basis of marketing acceptances allow to fully realize opportunities for development of the region regardless of their territorial attribution. In the course of this research the author has applied methods of the comparative, state-of-the-art review of marketing acceptances as management tools for branding and creation of marketing instruments of regional development. Besides, using the hierarchical method the author has determined levels of application and use of various marketing acceptances in quantitative and qualitative researches. The novelty is caused by the fact that the author shows that regular system actions for promotion of the territory as an attractive financial and economic mechanism represent expensive elements. At the same time marketing is a more effective management tool for attracting external resources. Besides, instruments of positioning in the market of spatial services are revealed and shown.

Keywords: market segmentation, tools, regional aspect, business of a zone, management, development, promotion, marketing acceptances, marketing of the territories, branding
This article written in Russian. You can find full text of article in Russian here .

References
1.
Abramov R.A., Morozov I.V. Osnovnye printsipy formirovaniya setevykh struktur na regional'nom urovne // Ekonomika i upravlenie: nauchno-prakticheskii zhurnal. 2013. № 3 (113). S. 72-75.
2.
Polyakova T.V. Brending territorii kak faktor razvitiya industrii gostepriimstva v regione // V sbornike: Strategicheskie orientiry innovatsionnogo razvitiya APK v sovremennykh ekonomicheskikh usloviyakh materialy mezhdunarodnoi nauchno-prakticheskoi konferentsii. 2016. S. 302-307
3.
Strel'tsova N.V. Ekonomicheskie mekhanizmy obespecheniya brendinga gorodskikh territorii // Ural'skii nauchnyi vestnik. 2016. T. 6. № 2. S. 178-182.
4.
Shagbanova Yu.B., Knyazeva M.G. Brend kak instrument prodvizheniya territorii // Teoriya i praktika sovremennoi nauki. 2016. № 4 (10). S. 800-803.
5.
Abramov R.A., Surilov M.N., Derevyanko S.V. Razvitie mezhregional'nogo sotrudnichestva RF i RB v infrastrukturnoi sfere. Azimut nauchnykh issledovanii: ekonomika i upravlenie. 2016. T. 5. № 3 (16). S. 9-13.
6.
Decker, C., & Baade, A. (2016). Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit. Journal of Brand Management, 1-18. doi:10.1057/s41262-016-0013-5
7.
Huertas, A., & Marine-Roig, E. (2016). User reactions to destination brand contents in social media. Information Technology & Tourism, 15(4), 291-315. doi:10.1007/s40558-015-0045-9
8.
Yankov, K.V., Moiseev, A.K. & Efgrafov, D.A. Stud. Russ. Econ. Dev. (2016) 27: 311. doi:10.1134/S1075700716030151
9.
Avraham, E., & Ketter, E. (2016). Marketing and Destination Branding Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East (pp. 39-66). London: Palgrave Macmillan UK.
10.
Katsoni, V., Arikan, I., & Dündar, A. (2016). Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey. In V. Katsoni & A. Stratigea (Eds.), Tourism and Culture in the Age of Innovation: Second International Conference IACuDiT, Athens 2015 (pp. 351-360). Cham: Springer International Publishing.
11.
Schlegelmilch, B. B. (2016). Marketing: A Global Discipline Global Marketing Strategy: An Executive Digest (pp. 1-19). Cham: Springer International Publishing.
12.
Schlegelmilch, B. B. (2016). Organizational Design for Global Marketing Strategy Global Marketing Strategy: An Executive Digest (pp. 177-193). Cham: Springer International Publishing.
Link to this article

You can simply select and copy link from below text field.


Other our sites:
Official Website of NOTA BENE / Aurora Group s.r.o.
"History Illustrated" Website