Journal Menu
> Issues > Rubrics > About journal > Authors > About the Journal > Requirements for publication > Editorial collegium > Editorial board > Peer-review process > Peer-review in 24 hours: How do we do it? > Policy of publication. Aims & Scope. > Article retraction > Ethics > Copyright & Licensing Policy > Publication in 72 hours: How do we do it? > Digital archiving policy > Open Access Policy > Open access publishing costs > Article Identification Policy > Plagiarism check policy
Journals in science databases
About the Journal

Публикация за 72 часа - теперь это реальность!
При необходимости издательство предоставляет авторам услугу сверхсрочной полноценной публикации. Уже через 72 часа статья появляется в числе опубликованных на сайте издательства с DOI и номерами страниц.
По первому требованию предоставляем все подтверждающие публикацию документы!
MAIN PAGE > Back to contents

The Colors of Emotions: Experimental Research of Associative Relations in Modern Russian
Griber Yuliya Alexandrovna

Doctor of Cultural Studies

professor of the Department of Social Studies and Philosophy at Smolensk State University

214000, Russia, Smolenskaya oblast', g. Smolensk, ul. Przheval'skogo, 4

Другие публикации этого автора

Jonauskaite Domicele

PhD, researcher at Institute of Psychology at University of Lausanne

CH-1015, Shveitsariya, g. Lausanne, ul. Géopolis, 4129

Mor Christine

PhD, Professor at Institute of Psychology of the University of Lausanne

CH-1015, Shveitsariya, g. Lausanne, ul. Géopolis, 4117



The subject of the research is the analysis of associative relations between twenty emotional concepts (interest, amusement, pride, joy, pleasure, satisfaction, admiration, love, relief, compassion, sadness, guilt, sorrow, shame, disappointment, fear, disdain, disgust, hatred and anger) and twelve basic names of colurs in the Russian language (red, orange, yellow, green, light blue, blue, violet, brown, pink, grey, black and white). The research is aimed at 1) discovering chromatic and achromatic meanings of emotions; 2)discovering syntagmatic and paradigmatic relations between color associations; 3) conduction of a linguocultural expertise of national specifics of discovered associative relations. The research is based on the on-line experiment that involved 103 Russian speakers (63 females and 40 males, the average age of resondents is 36.5, min age is 19 and max age is 78, sd=16.7). To analyze emotions, the researcher has applied the Geneva Emotion Wheel Inventory (GEW version 3.0) as a tool for self-evaluation of emotions and attitudes to a particular event. The results of the experiment have proved that Russian culture correlates the lightness of color to the valency of emotions. Positive emotions are associated with light colors and negative emotions are associated with darker colors. The closest emotional relations were demonstrated by yellow and orange, light blue and green, red and pink, black and grey. These pairs are often found as components of color images, too. 

Keywords: cross-cultural research, Geneva Emotion Wheel, experiment, associative relation, Russian, emotion, color name, color, affective meaning, basic color terms



Article was received:


Review date:


Publish date:


This article written in Russian. You can find full text of article in Russian here .

Vasilevich A.P. Sovremennye tendentsii razvitiya leksiki tsvetooboznachenii // Tsvet i nazvaniya tsveta v russkom yazyke / pod obshch. red. A.P. Vasilevicha. M: KomKniga, 2005. 216 s. S. 9–32.
Vasilevich A.P., Mishchenko S.S. Leksika tsveta v reklame. Kak raspolozhit' k sebe rossiiskogo potrebitelya? // Tsvet i nazvaniya tsveta v russkom yazyke / pod obshch. red. A.P. Vasilevicha. M: KomKniga, 2005. 216 s. S. 71–78.
Vasilevich A.P., Mishchenko S.S. Sinii, sinii, goluboi… // Tsvet i nazvaniya tsveta v russkom yazyke / pod obshch. red. A.P. Vasilevicha. M: KomKniga, 2005. 216 s. S. 42–50.
Votyakova I.A. Nekotorye zamechaniya o kontsepte «gnev» v russkom yazyke // Vestnik Udmurtskogo universiteta. 2015. T. 25, vyp. 6. S. 5–9.
Zav'yalova N.A. Frazeologicheskie edinitsy s kolorativnym komponentom kak sostavlyayushchaya diskursa povsednevnosti Yaponii, Velikobritanii i Rossii. Ekaterinburg: Izd-vo Ural. un-ta, 2011. 320 s.
Zaliznyak A.A. Mnogoznachnost' v yazyke i sposoby ee predstavleniya. M.: Yazyki slavyanskikh kul'tur, 2006. 672 s.
Kakie emotsii svyazany s tsvetom? URL: https://www2.unil.ch/onlinepsylab/colour/main.php (data obrashcheniya: 05.02.2019).
Kalita I.V. Ocherki po komparativnoi frazeologii II. Tsvetnaya palitra v natsional'nykh kartinakh mira russkikh, belarusov, ukraintsev i chekhov. Ústí nad Labem: PF UJEP, 2017. 256 s.
Kalita I.V. Ocherki po komparativnoi frazeologii. Seraya palitra v natsional'nykh kartinakh mira russkikh, belarusov i chekhov. M.: Diksi Press, 2016. 176 s.
Kovrizhnykh A.Yu. Kontsept «gordost'» v sovremennoi rossiiskoi publitsistike (na materiale natsional'nogo korpusa russkogo yazyka» // Yazyk. Kul'tura. Kommunikatsii. 2014. № 1. URL: http://journals.susu.ru/lcc/article/view/90/35 (data obrashcheniya: 22.03.2018).
Mokrushina A.A. Eksplikatsiya emotsional'nykh kontseptov na primere arabskogo i russkogo yazykov // Vestnik Sankt-Peterburgskogo universiteta. Ser. 13. Vostokovedenie. Afrikanistika. 2009. № 1. S. 29–42.
Pimenova M.V. Ponyatiinye priznaki kontsepta udovol'stvie // Aktual'nye problemy filologii i pedagogicheskoi lingvistiki. 2013. № 15. S. 91–96.
Shertsel' V.I. Nazvaniya tsvetov i simvolicheskoe znachenie ikh. Voronezh: Tipografiya V.I. Isaeva, 1884. 70 s.
Adams F.M., Osgood Ch.E. A cross-cultural study of the affective meanings of color // Journal of Cross-Cultural Psychology. 1973. Vol. 4, No. 2. P. 135–156.
Almalech M. Semiotics of solor // New Semiotics Between Tradition and Innovation. Proceedings of the 12th World Congress of the International Association for Semiotic Studies (IASS/AIS) / ed. by K. Bankov et al. Sofia: New Bulgarian University, 2014. P. 747–757.
Berlin B., Kay P. Basic Color Terms: Their Universality and Evolution. Berkeley and Los Angeles, CA: University of California Press; 1969/1991. 178 p.
Collier G.L. Affective synesthesia: Extracting emotion space from simple perceptual stimuli // Motivation and Emotion. 1996. № 20 (1). R. 1–32.
Dael N., Perseguers M.-N., Marchand C., Antonietti J.-P., Mohr Ch. Put on that colour, it fits your emotion: Colour appropriateness as a function of expressed emotion // Quarterly Journal of Experimental Psychology. 2016. № 9 (8). P. 1619–1630.
Elliot A.J., Maier M.A. Color psychology: Effects of perceiving color on psychological functioning in humans // Annual Review of Psychology. 2014. № 65. P. 95–120.
Gilbert A.N., Fridlund A.J., Lucchina L.A. The color of emotion: A metric for implicit color associations // Food Quality and Preference. 2016. № 52. P. 203–210.
Gohar K.N. Diagnostic colours of emotions. Doctoral dissertation. Sydney: University of Sydney, 2007. 380 p.
Hemphill M. A note on adults’ color-emotion associations // Journal of Genetic Psychology. 1996. № 157. P. 275–280.
Hupka R.B., Zaleski Z., Otto J., Reidl L, Tarabrina N.V. The colors of anger, envy, fear, and jealousy: A cross-cultural study // Journal of Cross-Cultural Psychology. 1997. № 28. No. 156–171.
Meier B.P., Robinson M.D., Clore G.L. Why good guys wear white: Automatic inferences about stimulus valence based on brightness // Psychological Science. 2004. № 15. P. 82–87.
Mohr Ch., Jonauskaite D., Dan-Glauser E.-S., Uusküla M., Dael N. Unifying research on colour and emotion: Time for a cross-cultural survey on emotion associations with colour terms // Progress in Colour Studies. Cognition, Language and Beyond / ed. by L.W. MacDonald, C.P. Biggam, G.V. Paramei. Amsterdam: John Benjamins Publishing Company, 2018. P. 209–221.
Osgood Ch.E., Suci G.J., Tannenbaum P.H. The Measurement of Meaning. Urbana, IL: University of Illinois Press, 1957. 360 p.
Paramei G.V., Griber Y.A., Mylonas D. An online color naming experiment in Russian using Munsell color samples // Color Research and Application. 2018. № 43. P. 358–374.
Scherer K.R. What are emotions? And how can they be measured? // Social Science Information. 2005. № 44(4). P. 695–729. http://doi.org/10.1177/0539018405058216
Scherer K.R., Shuman V., Fontaine J.R.J., Soriano C. The GRID meets the Wheel: Assessing emotional feeling via self-report // Components of Emotional Meaning: A Sourcebook / ed. by J.R.J. Fontaine, K.R. Scherer, C. Soriano. Oxford: Oxford University Press, 2013. P. 281–298.
Sutton T.M., Altarriba J. Color associations to emotion and emotion laden words: A collection of norms for stimulus construction and selection // Behavior Research Methods. 2016. No. 48(2). P. 686–728.
The Geneva Emotional Wheel // Swiss Center for Affective Sciences. URL: http://www.affective-sciences.org/gew (data obrashcheniya: 23.03.2018)
Link to this article

You can simply select and copy link from below text field.

Other our sites:
Official Website of NOTA BENE / Aurora Group s.r.o.
"History Illustrated" Website