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Litera
Reference:

The Colors of Emotions: Experimental Research of Associative Relations in Modern Russian
Griber Yuliya Alexandrovna

Doctor of Cultural Studies

professor of the Department of Social Studies and Philosophy at Smolensk State University

214000, Russia, Smolenskaya oblast', g. Smolensk, ul. Przheval'skogo, 4

y.griber@gmail.com
Другие публикации этого автора
 

 
Jonauskaite Domicele

PhD, researcher at Institute of Psychology at University of Lausanne

CH-1015, Shveitsariya, g. Lausanne, ul. Géopolis, 4129

domicele.jonauskaite@unil.ch
Mor Christine

PhD, Professor at Institute of Psychology of the University of Lausanne

CH-1015, Shveitsariya, g. Lausanne, ul. Géopolis, 4117

christine.mohr@unil.ch

Abstract.

The subject of the research is the analysis of associative relations between twenty emotional concepts (interest, amusement, pride, joy, pleasure, satisfaction, admiration, love, relief, compassion, sadness, guilt, sorrow, shame, disappointment, fear, disdain, disgust, hatred and anger) and twelve basic names of colurs in the Russian language (red, orange, yellow, green, light blue, blue, violet, brown, pink, grey, black and white). The research is aimed at 1) discovering chromatic and achromatic meanings of emotions; 2)discovering syntagmatic and paradigmatic relations between color associations; 3) conduction of a linguocultural expertise of national specifics of discovered associative relations. The research is based on the on-line experiment that involved 103 Russian speakers (63 females and 40 males, the average age of resondents is 36.5, min age is 19 and max age is 78, sd=16.7). To analyze emotions, the researcher has applied the Geneva Emotion Wheel Inventory (GEW version 3.0) as a tool for self-evaluation of emotions and attitudes to a particular event. The results of the experiment have proved that Russian culture correlates the lightness of color to the valency of emotions. Positive emotions are associated with light colors and negative emotions are associated with darker colors. The closest emotional relations were demonstrated by yellow and orange, light blue and green, red and pink, black and grey. These pairs are often found as components of color images, too. 

Keywords: cross-cultural research, Geneva Emotion Wheel, experiment, associative relation, Russian, emotion, color name, color, affective meaning, basic color terms

DOI:

10.25136/2409-8698.2019.1.28892

Article was received:

06-02-2019


Review date:

06-02-2019


Publish date:

08-02-2019


This article written in Russian. You can find full text of article in Russian here .

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