Abstract: The subject of this research is the economic behavior of students in the area of personal finance management. Special attention is currently devoted to increasing the level of financial literacy of the population. The target audience in this research is the students of higher education in the city of Vladimir. Majority of young people find it necessary to manage their own finances namely during their student years. The research explores behavioral strategies of students in the areas of savings and borrowing. The main method of this research consisted in an online survey of college students of the city of Vladimir. The sociological survey covered the students of the Vladimir Aviation Mechanics College, Vladimir Polytechnic College, Vladimir State University, and Vladimir branch of the Russian Academy of the Russian Presidential Academy of National Economy and Public Administration. The data acquired allows concluding on the fairly low level of financial capacity of the students. The current level of income allows the young people provision for only their ongoing needs. Management of personal finances is reduced to control of income and spending. High levels of debt have not been observed among the students.