DOI: 10.7256/2454-0625.2019.1.28653

Abstract: The object of the research is the applied animation in Russia at the turn of the 1920 - 1930s. The subject of the research is the processes that have been happening in the cultural space of the country as a result of new value paradigms being developed. Petrukhina draws the parallel between the crude woodcuts style and poster style in the Soviet graphic design and animation. She describes historical grounds for the applied Soviet animation as a means of interaction between different types of arts and communication technologies. Conclusions about the influence of previous processes on the creation of the original appearance of applied animation are drawn, its characteristic features are highlighted. The author of the paper uses a theoretical analysis of the scientific specialized literature. The research is based on the method of description that includes methods of observation, comparison, generalization and interpretation. The rationale of the research is caused by the fact that that Russian applied animation resulted from the transformation of the crude woodcuts style, ideological poster making and numerous graphic and technological experiments in cartoon animation. The author discovers unique eclectic and collective nature of animation.  The fact that this is an understudied topic requires further diligent studies. In conclusion of the article, the author discovers the ways of prolification of applied animation in the socio-cultural space and opportunities to use it at this stage. 

DOI: 10.7256/2454-0757.2019.1.28736

Abstract: The object of this research is the modern graphic design. The author examines the potential of graphic design at the junction of current information technologies and customary context of methods, means and capabilities of graphic designer. The subject of this research is the impact of interactive media technologies and applied animation upon the modern image of graphic design, in the context of formation of the relevant model of graphic design. The article provides the examples of implementation of the capabilities of expanded and virtual reality into the various spheres of human activity. As most relating to the subject of research, the author reviews the capabilities of virtual environments in such areas ad game industry, museology, tourism and advertising, virtual communication and interactive media. The main conclusion consists in determination of the factors of mass culture and modern technologies that affect the transformation of graphic design. The conducted analysis of interaction of the virtual environments and the “new digital media” with the sphere of graphic design within the context of game design, museum practice, tourism and advertising, allows forecasting the prospects of further development and establishment of the image of graphic design.