Abstract: The first part of the article is devoted to the author's experience in applying the state program 'The Lesson in the Museum' after Nikolay Gogol's 'Deal Souls' at Gogol's Museum. In particular, the author analyzes the contents of the lesson, how it fits into the school curriculum and what interdisciplinary connections it has. The second part of the article is devoted to the analysis of this education project as the way to implement the concept of Genius Loci that means the need to study a particular locus (place) in the process of analyzing an artist's (genius') creative life and biography. The methodological basis of the research implies the method of interpretation and description to analyze the influence of the writer's environment on his creative process and visual-analytical method as a summary of the author's observations related to the exposition of the writer's memorial museum and interaction with visitors to a museum. The research contributes to a deeper analysis of the issue concerning the importance of the lesson 'Dead Souls. Heart-to-Heart Conversation' carried out at Gogol's Museum. According to the author, the lesson has a significant advantage compared to a regular school esson because school students interact with a particular locus, the place where Gogol lived. As the implementation of the Genius Locus concept, 'The Lesson in the Museum' reveals the connection between Gogol's personality and his memorial place (locus) as a necessary condition for a deeper and fuller analysis of Gogol's creativity.