Abstract: The object of the research is industry-specific multiples implemented as part of the comparative approach to business evaluation. The subject of the present research is the efficiency of applying industry-specific multiples compared to universal multiples as part of the cmparative approach to business evaluation. In this research Skavysh analyzes theoretical grounds and algorithm for conducting business evaluation based on the capital market method and considers peculiarities of applying universal and industry-specific multiples. The author also describes particular conditions and situations when application of industry-specific multiples can actually raise the accuracy of business evaluation. The author of the article conducts a qualitative comaprative analysis of the efficiency of applying industry-specific multiples involving Russian companies conducting their business in different branches of economy. Based on the results of the research, the author concludes that despite the fact that in the majority of cases industry-specific multiples turn out to be more efficient than universal multiples and demonstrate a less deviation from actual market costs, it is recommended to use universal multiples in the process of business evaluation as additional sources of information about the enterprise value.