DOI: 10.25136/2409-7144.2021.11.36950

Abstract: This article discusses the questions associated with the impact of social turbulence and exacerbation regimes upon the society. The topic is viewed in the context of the effect of behavioral deviations upon public administration from the perspective of the need for changing its content in the conditions of escalation of crisis situation. The author verifies the hypotheses on the shift of value orientations of the population from the rational plane to the irrational, as well as the formation of public inquiry for the “strong” state. The article aims to identify the attitude of Tomsk population towards the global and local agenda of rapid processes through assessing their own behavior and appeals to the government institutions on the examples of situations caused by outbreak of coronavirus pandemic and transformation of real estate market in the city. Research methodology employs documentary analysis, formalized interview, statistical data processing, and logical inductive-deductive inference. The article obtains new empirical data related to the behavioral assessment of the population in the conditions of social turbulence and its effect upon the formation of public inquiry. The main result consists in indicating the need for transformation of the system of public administration in the periods with nonlinear dynamics and high speeds in implementation of the policy of strengthening the regulatory impact upon maintaining the spheres most affected by the crisis. The presented materials are valuable for the employees of government and administrative branches, as well as researchers dealing with the problematic of social turbulence.

DOI: 10.7256/2310-8673.2019.4.31481

Abstract: This article examines the questions associates with determination of public interest with regards to development of tramway and trolleybus network in urban space in the context of worsening of technical, technological and organizational-economic characteristics of this type of passenger transportation. The author verifies the hypothesis on the demand for city electric transport within the system of municipal transport and the impact of factors justifying the choice of alternative transport options. An attempt is made to reveal the expectations of Tomsk residents as it pertains to increasing demand and competitiveness of the tramway and trolleybus network. Methodological framework contains the documentary analysis, formalized interview, statistical data processing and logical inductive-deductive conclusion. The new empirical data are obtained on assessment of the demand for electric transport. The main research result lies in determining the stance of Tomsk residents towards preservation and systemic development of the tramway and trolleybus communication; emphasis is made on expansion of the rout network. Among other factors that considerably affect the quality of transportation is the need for practical implementation of the adequate schedule of the city transport. The study is relevant for practical workers engaged in the problems of electric transport, as well as individuals conducting polls on the topic.

DOI: 10.25136/2409-8647.2018.3.19029

Abstract: The mobile app market is rapidly growing and highly competitive, substantiating the relevance of the scope of positioning and promotion of mobile apps. The success of each project depends on a competent product promotion. This is especially important for developers who are short on time, money and organizational resources. All of this influences the commercialization of scientific and technological activities. As a result, high-quality and potentially high demand product cannot reach their consumers. Analyzing the secondary statistical information and applying general scientific methodology, the authors determine the prerequisites and trends of development of the mobile app market that influence the choice of instrumental means in the conditions of limited budget for promotion of these products. It is determined that the pre-sale preparation of mobile applications is a powerful way that has a positive impact on the achievement of targets. This is associated with the proper «packaging» of the application, rather than its functionality. Such approach consequently allows reducing the costs of promotion and not spend money on the use of traditional advertising. The results of this research produces recommendations for app-developers, helping developers increase the effectiveness of marketing.

DOI: 10.7256/2310-8673.2016.3.19789

Abstract: The public spaces represent an important element of the physical and social territory of any city. Multiple parameters that assist in describing the quality of life of the residents, including their satisfaction with the environment and place of living, depend on the format of organization of the public spaces. Such circumstance defines the necessity to find the ways of efficient management of the aforementioned objects. Thus article focuses attention on the various models of organization of the work of local self-governance aimed at the development of public spaces. The research is based on the general scientific methodology and examination of the normative legal acts that manifest as certain from the contextual perspective limitations upon the development of possible versions. As the scientific results, the author highlights the public, mixed, and private models of management of the public space. It is noted that due to the specificities of the object, the private model that is present in theory cannot be implemented in practice. The public and mixed models have modifications based on the establishment of the centers of responsibility and centralization/decentralization of administration on one hand, and various organizational-legal forms of public-private partnership – on the other. The formulated conclusions can be used by the self-government authorities in establishment and implementation of municipal policy in the area of development of public spaces.