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MAIN PAGE > Journal "Urban Studies" > Rubric "Culture and authorities"
Culture and authorities
Kazakova G.M., Ryazanova A.Y. - Formation of regional identity as drivers of economic development of the region and the city pp. 1-10


Abstract: Regional identity is viewed as an important factor in the interaction of power and culture. In the context of cultural and socioeconomic approaches, regional identity is defined as a unique set of properties of a localized territory, its "subjectness" and production-economic, competitive, cultural-political "specialty." On the example of the South Ural region - the Chelyabinsk region and the metropolis of Chelyabinsk, options and possibilities of power elites for designing regional identity through sociocultural projects, such as: historical, cultural, natural landscape, industrial, international, sports project, enlargement project, identity project . The positions are argued that sociocultural identification scenarios of the regional authorities can become a driver of innovative development of the region, attract investments and qualified promising labor resources, promote economic breakthrough of the territory and raise the quality of life of the population.
Polyushkevich O.A., Borisova Y.V., Popova M.V. - Technology of development of the city brand (on the example of Angarsk urban district) pp. 48-62


Abstract: The subject of this research is the technology of creating a city brand. The work considers the theoretical insights existing in the world and Russia that reveal the tasks, technologies and tools of territorial branding. The article gives a systematic development strategy (of the tasks set in the beginning of research) and their practical implementation (through the developed brand concepts) of a concert municipal formation (Angarsk urban district). The authors describe the key idea of Angarsk brand and the form of its implementation in the practice of municipality, business representatives and city residents. The main result of this work consists in combining the theoretical scheme, set tasks and practical implementation of the development of city brand in practice of the municipality. The value of this work lies in the step-by-step analysis of technological task card, which allows obtaining the desired product – the city brand concept based on representations of the residents, existing eidetic memory of the city, forms and mechanism of application of such phenomenon in the course of city development.
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