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To the problem of correlation between real and virtual ethnicity
Sikevich Zinaida Vasil'evna

Doctor of Sociology

Professor, the department of Cultural Anthropology and Ethnic Sociology, Saint Petersburg State University

191124, Russia, Sankt-Peterburg, g. Saint Petersburg, ul. Smol'nogo, 1/3

Fedorova Anna Aleksandrovna

Junior Scientific Associate, St. Petersburg Branch S. Vavilov Institute for History of Science and Technology of the Russian Academy of Sciences

199034, Russia, Saint Petersburg, g. Saint Petersburg, nab. Universitetskaya, 5



This article examines the content and functions of the phenomenon of ethnicity, prospects and issues of shifting the accents from the real ethnicity towards its virtual manifestations. The authors highlight the aspects of correlation between virtual and real ethnicity, virtual ethnicity and online nationalism, as well as discussion about the instrumental peculiarities of virtual formation of the group solidarity on ethnic grounds. Theoretical comprehension of classical representations on the offline ethnicity as a unique element of self-concept of personality, which seamlessly relates to the imaginary measurement of group solidarity, allowed pursuing parallels with the online ethnicity as a set of practices of manifestations of the ethnic self in virtual space. Analysis and classification of the modern Western approaches to interpretation of the innovative concept of virtual ethnicity became the foundation for determining the main branches of scientific discourse in the indicated problematic field. The yet uncovered remains the problematic field of methodological specificities of consideration of the virtual ethnicity, which opens broad opportunities for implementation of the nonreactive research strategy that experiences rebirth in the era of total digitalization. The authors were able to identify the key difficulties associated with the topic of virtual ethnicity, as well as most relevant approaches to its study.

Keywords: non-reactive strategy, virtual nationalism, landscape of virtual ethnicity, virtual ethnicity, symbolic environment, self-concept, ethnicity, unobtrusive methods, the effect of social desirability, anonymization



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This article written in Russian. You can find full text of article in Russian here .

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