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Consolidation of resources of the local communities as a strategic landmark for sustainable development of tourist attractiveness of the Russian territories
Rogach Ol'ga Vladimirovna

PhD in Sociology

Senior Educator, the department of Management and Administrative Control, Russian State Social University

129226, Russia, g. Moscow, ul. Vil'gel'ma Pika, 4, of. 1

Другие публикации этого автора



The decline in domestic tourism, destruction of tourist attractions, as well as deficit of local budgets projects the need for shifting the focus of government efforts from the economic aspects of tourism development towards the search for new sources of tourist attractiveness of the municipal formations. The object of this research is the resources of the local communities, possibilities and confinements of their consolidation on the task for development of tourist attractiveness of the Russian territories. The subject of this research is the orientations of population towards participation in the processes of enhancing tourist attractiveness of the territories of municipal formations and promotion of the local tourism services. Special attention is given to the examination of sustainable development of Russian territories in the context of conversion of resources of the local communities to the sphere of domestic tourism. A conclusion is made on the priority of population participation in promoting tourism services through using the media content, attraction of volunteers, nongovernmental and nonprofit organizations to establishment and distribution of tourist attractions. It is noted that the government does not consider the capabilities and initiatives of local communities as a resource for sustainable development of tourist attractiveness of the territories, thus the fragmentary attempts of engagement of the local population into development of domestic tourism are limited by the organizational and legislative dysfunctions.

Keywords: resources, local population, local community, municipality, domestic tourism, tourist attractiveness, sustainable development, social partnership, strategic management, consolidation



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This article written in Russian. You can find full text of article in Russian here .

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