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The problems of subjectivity in modern mass communication: professorial roundtable
Semilet Tamara Alekseevna

Doctor of Philosophy

Professor, the department of Theory and Practice of Journalism, Altai State University

656049, Russia, Altai Krai, Barnaul, Dimitrova Street 66, office #414

7let@mail.ru
Другие публикации этого автора
 

 
Manskov Sergey Anatol'evich

PhD in Philology

Docent, the department of Theory and Practice of Journalism, Altai State University

656049, Russia, Altai Krai, Barnaul, Dimitrova Street 66, office #414

dozent2@yandex.ru
Другие публикации этого автора
 

 
Lukashevich Elena Vasiljevna

Doctor of Philology

Professor, the department of Theory and Practice of Journalism, Altai State University

656049, Russia, Altai Krai, Barnaul, Dimitrova Street 66, office #414

lmce@mail.ru
Другие публикации этого автора
 

 
Ershov Yurii Mikhailovich

Doctor of Philology

Professor, the department of Television Journalism, National Research Tomsk Polytechnic University

634050, Russia, Tomsk, Prospekt Lenina 66, office #7

postoffice049@gmail.com
Gorin Dmitrii Gennad'evich

Doctor of Philosophy

Professor, the department of Political Science and Sociology, Plekhanov Russian University of Economics

117997, Russia, Moscow, Stremyannyi Pereulok 36

dm.gorin@mail.ru
Fotieva Irina Valerjevna

Doctor of Philosophy

Professor, the department of Theory and Practice of Journalism, Altai State University

656049, Russia, Altai Krai, Barnaul, Dimitrova Street 66, office #414

fotieva@bk.ru
Другие публикации этого автора
 

 
Pishchal'nikova Vera Anatol'evna

Doctor of Philology

Professor, the department of General and Comparative Linguistics, Moscow State Linguistic University

119034, Russia, Moscow, Ostozhenka Street 38, unit #1

pishchalnikova@mail.ru

Abstract.

The subject of this research is the phenomenon of subjectivity in modern mass communication, transformation of its essence, structural-functional certainty, and sociocultural effects of these transformations. During the discussion, the following issues are being addressed: the ethical-verbal aspects of communicative behavior of the representative of authority in modern media environment; the concept of the author's position in journalism and factors that impede its implementation; the question of the "author’s death" in modern journalism. The participants also analyzed the phenomena of "mass intelligence", "communicative reason", "communicative plurality" and "wisdom of crowd"; the inadequacy of the requirements of objectivity and inevitable subjectivity in the journalistic works; attributiveness of the ethnic-psychic peculiarities of an actor of communication. The authors made the following conclusions. Firstly, at the present stage, there are evident trends of violating the standards of communicative behavior in media environment (principle of cooperation and principle of comity); at the same time, it may be noted the adoption of the new norm as a model/example for emulation by the target audience and its transfer (through the media) onto the all communication areas. Secondly, the blurring of categories of authorship is currently associated with a number of factors: tightening of the legal framework of the journalistic profession; trend of commercialization of the media sphere; unjustified approval of "information", pseudo-objective model of journalism, which excludes the author's position. Thirdly, the loss of subjectivity today manifests in the elimination of creative component from the journalism, as well as formation of the final product due to technical and commercial feasibility. Fourthly, it is probably needs  the be said that subjectivity within the modern mass communication is fundamentally changing, thus the notions of "communicative reason" and "communicative plurality" are introduced for the better understanding. Fifthly, giving characteristic to the subjectivity in mass communication necessitates considering the specificity of the ethnic mentality of an actor.

Keywords: communicative reason, wisdom of crowd, loss of subjectivity, media space, media environment, communicative behavior, author's position, authorship, subjectivity, mass communication

DOI:

10.25136/2409-7144.2017.9.21654

Article was received:

10-01-2017


Review date:

10-01-2017


Publish date:

12-10-2017


This article written in Russian. You can find full text of article in Russian here .

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