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Sound Recording of Pop Music in the Mirror of Screen Culture
Sineokii Oleg Vladimirovich

PhD in Law

Professor of the Department of Journalism at†Zaporizhzhya National University

69002, Ukraine, g. Zaporozh'e, ul. Zhukovskogo, 66

ƒругие публикации этого автора



The article presents the results of the study of social and informational aspects of the music sector of screen culture during 1960-90-ies. Music television is examined as a complex cluster of spheres of social and cultural communication where the stable rules of the interdependence of the principles of the screen and the phonographic cultures (musical sound recording) are formed. Audiovisual promotion of music products are shown in terms of the communication paradigm of the media system of the USSR and the socialist countries of Eastern Europe. Based on the systems concept of multichannel communication in the music industry the chronological order of TV programs and videos about rock and disco music is being analyzed from the point of view of cultural studies. Historical cultural analysis allowed to consider the social environment in which a certain historical period created the phenomenon of mass recording (i.e. recording of pop music). To determine features of the genre of pop music and its constituents the researcher has applied the musicological method. A special place in the author's approach to the analysis of documentary material is given to the systematization of information by using the chronological methodology. In this article screen culture is interpreted as a mirror in which the «Beat», «Rock», «Pop» and «Disco» music were permanently reflected in the form of bright passages of progressive trends of music inavailable for Soviet citizens in full. Interpretation of events is shown taking into account the existing and (sometimes) interpenetrating levels of socio-cultural communication – TV pop music, philharmonic societies, vinyl records and tape recorders that altogether satisfied the musical aesthetic needs of the Soviet people. One of the important conclusions made by the author is that at the age of socialism music-media manipulation was a specific kind of mass communication of the «mosaic» nature.

Keywords: television program, communication, Big beat, sound recording, pop music, film, video, screen ulture, disco, rock



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This article written in Russian. You can find full text of article in Russian here .

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