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Legal Studies
Reference:

Advertizing in the Internet in a context of political technologies in modern Russia

Lysenkova Marina Fedorovna

lecturer of the Department of Philosophy, Cultural Reserch and Political Studies at Moscow University for the Humanities.

marina-lysenkova@yandex.ru
Другие публикации этого автора
 

 

Review date:

18-12-1969


Publish date:

1-2.4-2012


Abstract: Political advertizing on the Internet is a specific type of political communication, and it is actively used in an electoral process for the purpose of impact on electoral attitudes concerning political subjects or objects. The author of this article analysed political advertizing in the Internet based on an example of the Presidential election campaign in Russia in 2012. Vladimir Putin's victory was partially predetermined by more effective use of the Internet sphere for his campaign.


Keywords: Internet, political advertisement, election process, communication, electorate, strategy, election campaign, President, political technologies
This article written in Russian. You can find full text of article in Russian here .

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