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Mass media in modern social communication space
Gonotskaya Nadezda

PhD in Philosophy

Senior Educator, the department of Philosophy of Humanitarian Faculties, M. V. Lomonosov Moscow State University

119192, Russia, g. Moscow, ul. Lomonosovskii Pr., 27, korp. 4

nadya360@mail.ru
Другие публикации этого автора
 

 

Abstract.

This article examines the role of mass media in establishment of the modern social communication space. Special attention is given to the socio-philosophical concepts of G. Debord, P. Virilio, N. Postman, J. Baudillard, T. Adorno, M. Horkheimer, and H. Marcuse, which depict mass media as the power that “derealizes reality”, manipulates public opinion, as well as produces a destructive effect on personality. The analysis of ambivalent potential of media industry through referring to the works of the leading scholars in this area allows prudently assessing both – the critical theories that underline the negative impact of mass media; and the apologetic concepts of M. McLuhan and G. Vattimo that indicate the positive impact of mass media, resulting in establishment of a unified global communication space. The research demonstrates that the destructive role of mass media is quite exaggerated. Mass media design the global communication space, but their role lies not in imposing any truths or values upon the audience, but rather create the conditions for mutual understanding the consensus for an extensive circle of the subjects of communication, suggesting various discursive topics and discussion schemes.

Keywords: narcissism, identity, manipulation, derealization of reality, social ommunication space, communication, mass media, indifference, society, postmodernity

DOI:

10.25136/2409-8728.2018.7.23812

Article was received:

11-08-2017


Review date:

13-08-2017


Publish date:

13-08-2018


This article written in Russian. You can find full text of article in Russian here .

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