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Philosophical Thought
Reference:

Social narcissism of Gilles Lipovetsky and the consumer society
Napso Marianna Davletovna

Professor, the department of Philosophy and Humanitarian Disciplines, North Caucasian State Humanitarian Technological Academy

369000 Russia, Cherkessk, Pereulok Odessky 5, unit #88

napso.marianna@mail.ru
Другие публикации этого автора
 

 

Abstract.

The object of this article is the peculiarities of consumer society, while the subject of the social narcissism as one of its features. The author examines the essence and signs of social narcissism, its demand by the worldview ideological orientations and psychology of consumerism. Social and moral-ethnical consequences of social narcissism along with its influence upon social being, individual and group consciousness, are being reviewed. The author follows the phenomenon of social success as an attribute of social narcissism, as well as demonstrates the role of social illusions in formation of the social narcissism. The methodological base of this article consists in ontological principles of dialectics, which allowed presenting social narcissism as an integral and controversial phenomenon. The scientific novelty lies in substantiation of the thesis on consumer society as the society of social narcissism. The following conclusions are made: 1) social narcissism is presented as one of the characteristics of consumer society; 2) the manifestation of social narcissism consists in the social success in its various forms.

Keywords: hedonism, social success, consumerism, personification, individualized being, individualism, consumer society, apathy, illusion, simulacrum

DOI:

10.7256/2409-8728.2016.8.20128

Article was received:

17-08-2016


Review date:

17-08-2016


Publish date:

31-08-2016


This article written in Russian. You can find full text of article in Russian here .

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