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MAIN PAGE > Journal "Litera" > Rubric "Discourse"
Yur'eva E.V. - The manipulation and the conditions of effectiveness of social advertising discourse pp. 1-5


Abstract: The primary purpose of the advertising message and slogan of social advertising in particular is the influence of the addresser to the addressee of the message. The impact effect is a consequence of the linguistic action. The advertising slogan may have certain features of manipulative discourse. The addresser manipulates the consciousness of the addressee, implicit introducing in the psyche of his destinators opinions, attitudes, determine purposes.The manipulative acts is the acts with the implicit illocutionary purpose. The article analyzes the reasons of the use of indirect speech acts as the most frequently used in the slogans of social advertising.
Tokarev A. - Alexei Parshchikov's Elliptical Poetics pp. 38-45


Abstract: The article is devoted to the particularities of Parshchikov's poetics that prove the unique artistic method of the poet whose creative work can be regarded as the metarealistic trend and has caused a stir in the environment of underground poetry and culture in general. The object of the research is the poem 'Departure' from the series of poems 'Dirigibles'. As many researchers say, this series of poems written by Parshchikov is one of the most difficult to perceive, comment and interpret. The research methodology implies analysis of a poetical text, discovery of intertextual connections and appealing not only to the traditional theoretical base created by Mikhail Epstein's in the 80's but also to modern concepts of poetry. For example, the author of the article analyzes the concept of 'total recycling' offered by Dmitry Golynko-Folfson. The research implies comparison of particular poetic interpretations and theoretical constructs. As a result, not only many 'dark' places of a poetic text have been uncovered by also the concept of Golynko-Folfson has been clarified. The main conclusion of the research is the proof of the idea that Parshchikov creates a unique 'elliptical' version of metarealism that makes a reader to doubt the singularity of the historical time and demonstrates how 'gaps' between events and objects in the artistic world paradoxically prove their principal continuity. 
Solntseva E.S. - Relevance of Elements in Multimodal Texts pp. 77-84


Abstract: The subject of the research is the multimodal elements in 100 articles of electronic edition of The New York Times of March, 2017. Solntseva examines various kinds of such elements, in particular, photo, video, hyperlink to associated articles, hyperlinks to the front-page news, subscription offer, advertising and technical links. The author focuses on frequency with which these elements can be found in electronic articles. The author also analyzes the dependence of the frequency of multimodal elements on their relevance. The author applies the method of empirical analysis (observation) and describes kinds of multimodal elements in the aforesaid edition using the method of continuous sampling as well as uses the method of classification depending on the frequency of each element in a given or other articles. The main result of the research is the author's description of 5 relevance levels of multimodal elements and discovery of the inverse relation between information relevance and frequency of references to this information in a given or other articles. This dependence can be described using the following formula: the more likely an element is to appear in an article and the more frequent similar elements are found within an article, the lower their relevance for the article is. The author also discovers the inverse dependence between the frequency of a multimodal element and relevance thereof: the more relevant information is, the more frequent this information can be found in articles and the more frequent this information is expressed in the best parts of the article. 
Aleshinskaya E. - Modern English musical compositions as a sociolinguistic phenomenon and using them for increasing studentsТ interest for learning English pp. 148-165


Abstract: The object of research in this article is modern English musical compositions. The matter of research is the way to use them as a sociolinguistic phenomenon at classes with students for increasing their interest for learning English. The author analyses the phenomenon of English musical compositions under globalization and Internet space. Particular attention is paid to importance of learning English in this context and to significance of the problem of choosing means and authentic materials for teaching English to students. Didactic potential of modern English songs is revealed.The method of research is sociolinguistic and linguodidactic analysis of a modern English composition as an art phenomenon under globalization as well as author’s own experience in teaching students. The author concludes that potential of English songs, which unite people all over in globalized space, should be used for increasing interest for learning English. These compositions are authentic language material and have methodological potential both linguistically and pedagogically. The unity of social, linguistic and linguodidactic approaches form the novelty of this article.
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