Litera - rubric Rhetoric
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Murzina O.V., Gotovtseva A.G. - Neo-Quintilian paradigm of modern youth media pp. 33-41


Abstract: The subject of this research is the transformation of classical ancient rhetoric in modern media, namely of such a mandatory part of the classical presentation of speech according to Marcus Fabius Quintilianus, as rebuttal to an opponent's argument. The article employs posts of the authors of various blogs on the entertainment portals and their interaction with users’ commentaries. Response to an objection was an important element of the canon of presentation of speech in antiquity: by doing so, the speaker demonstrated a confident command of the topic, and at the same time, that the topic is objectionable and requires argumentation. The reduction of competitive eloquence turned this part of the canon into a ritual weakened its ties with the actual speech practice. In modernity, we can observe the return of rebuttal to an opponent's arguments as an independent genre – the author in his publications counts on rebuttal and prepares in advance. The novelty of this research consists in the fact that the Neo-Quintilian paradigm of modern youth media is analyzed for the first time. The main conclusions lies in revelation of transformation and deformation of the classical canon: being the so-called cultural constant, the classical canon of ancient rhetoric is conveyed to modern users through interaction with accepted patterns. The modern young audience perceives the canon indirectly, through approved or criticized examples of eloquence, eliciting rfagments thereof – thus, the semantic connection of argument and rebuttal is one of the versions of the deformed, but recognizable canon.
Murzina O.V., Gegelova N.S. - Transformation of the genre of lamentation in Modern youth media pp. 81-87


Abstract: This article is dedicated to the transformation of the genre of lamentation in modern youth mass media. The antique genre of lamentation, including the Old Russian literature, implied regret for the lost, mourning for losses, and sadness about things that will not come back. The specificity of the discourse of lamentation in interpretation of modern youth bloggers and journalists consists in their regret for the loss of a country they have never been to, or lived only for a short time. Numerous regrets about the loss of the Soviet Union are expressed by the people born in the Russian Federation. The subject of this research is the rhetorical interpretation of the image of lamented object in its transformation from antiquity to the present day. The article employs the method of comparative analysis for studying the world-modeling categories of text in their comparison with the corresponding discourse of antiquity and the Old Russian writing. The novelty of this work consists in comparison of the paradigm of the antique and Old Russian rhetoric with modern topoi of lamentation. The author proves the preservation of the basic topical structure of the genre of lamentation, which in his opinion, is associated not with the direct orientation towards the examples of antiquity, but rather their indirect perception through a wide range of texts that oriented towards the corresponding paradigm. The conclusion is made that the genre of lamentation has been continued in modern tradition in form of reconstruction in accordance with the similar topical and compositional pattern. The common features of this genre infiltrate into the composition of text and video fragments dedicated to the Soviet Union. The video and text analysis indicates the distinct reconstruction of the traditions related to different historical times, which in fact, does not fully depict any of the real historical epochs of existence of the state.
Shikhalkina T.G. - Peculiarities of the communicative level of negotiation language in the English-language movies pp. 143-150


Abstract: The object of this research the communicative peculiarities of negotiation language on the example of English-language movies. Due the growing attention to the means of successful negotiations, the authors raise the relevant question on the need to consider speech aspects of negotiation process. The goal of this work is to analyze the communicative strategies and tactics (“pressure”, “high opening offer”, “disqualification”, “guilt”, “salami”) in the process of negotiations from the perspective of their effectiveness in achieving desired communicative goals.  Combination of theoretical overview of the strategies and tactics of negotiation, as well as analysis of the effectiveness of applying tactics to achieve goals of negotiating parties were chosen as the methods for this research.   The novelty of this article consist in reference to communicative peculiarities of negotiations in movies that have not previously been the object of analysis in the area of communication studies. The results of this research allowed determining the key strategies and tactics of negotiation in the analyzed films, as well as defining their effectiveness in the negotiation process.
Kovaleva A.V. - pp. 196-202


Tkachenko O. - The Rhetoric Polyphony of the Author's Preface in Fedor Dostoevsky's Novel The Brothers Karamazov pp. 207-214


Abstract: The article is devoted to the analysis of rhetoric and polyphonic textual means and their relations in Fedor Dostoevsky's preface to his novel The Brothers Karamazov. In this research Tkachenko examines rhetoric methods that give a polyphonic tone to the text as well as peculiarities of a polyphonic text and means of affecting the reader. The rationale of the research is caused by the fact that rhetoric structures are still an understudied issue in the studies of Dostoevsky's prose while the author's preface has a big rhetoric potential as a literary form. The research is caused by the fac that the novel polyphony of Dostoevsky has been viewed from the point of view of rhetoric poetics for the first time in the academic literature. Moreover, the author of the article describes different modes of polyphony and for the first time describes the chronological polyphony and polyphony of a textual space partially related to the specific features of the author's preface and important for the main plot of the novel. 
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