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Evocation and Evocative Feature of Media Discourses
Konovalova Mariya Vladimirovna

PhD in Philology

associate professor at Chelyabinsk State University

454001, Russia, Chelyabinsk Region, Chelyabinsk, Brothers Kashirinykh' str., 129

makonovalova@yandex.ru
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Abstract.

The purpose of the article is to consider evocation in a media discourse and to study the realization of the evocative property in media texts of news note and polemic conversation genres. The object of the research is the media discourse, in particular, evocative property of which is studied on the example of media texts. The subject of the research is the media texts that are considered as its static cut and demonstrate the practical implementation of the evocative properties. The findings of the study can be useful in theoretical works on medialinguistics, language theory, discursive linguistics as well as those who are engaged in the practical writing of media texts of various subjects and genres. The methodology of the study is a layered combination of elements of discourse analysis and contextual analysis. The scope of application of research results covers the field of media research. The universality of the research findings is based on the study of the evocative properties of a media discourse based on the general characteristics inherent in media communication in general. The novelty of the research lies in the study of the evocative properties of a media discourse, which is first carried out on the material of media texts. A special contribution of the author to the development of this topic is the original study of evocation as a property of a media discourse using elements of discourse analysis and context analysis. The conclusions made by the author are as follows: the evocative property of a media discourse is manifested primarily through the subject-subject communication, the mass nature of the media text, which has a primary and secondary form of event representation. This circumstance also makes it possible to interpret the media text as the static of the media discourse, among the components of which are clearly marked formal-content and contextual-cognitive discursive signs that are a necessary attribute of media communication, giving the recipient the opportunity to interpret the message to an adequately lit event.

Keywords: evocative property, evocation feature, evocation, media text, speech-making activities, media discourse, discourse analysis, communication, context, news

DOI:

10.25136/2409-8698.2018.3.26805

Article was received:

09-07-2018


Review date:

13-07-2018


Publish date:

25-09-2018


This article written in Russian. You can find full text of article in Russian here .

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